Shawn Yaney Email & Phone Number

Summit, Nj

Summary: Direct and design the marketing and advertising for a top-producing real estate brokerage. Responsibilities include the design of print and digital materials, photography, retouching, video editing, social media advertising, direct mail and PR campaigns.• Pitch original concepts to the marketing team, including copywriter and internet marketing director to create original content for brokerage and property listings. • Design and produce the marketing materials for between 100-300 property listings per year which include printed brochures, digital marketing, photography and retouching, social media posts, stories and reels. • Lead and direct on-site real estate photoshoots and property staging. •Manage, schedule and negotiate contracts with printers, contractors, photographers and freelance graphic designers.Highlight: Spearheaded a campaign to update the corporate brand, which was recognized by Leading Real Estate Companies of the World, an international network of market-leading independent brokerages.

New York, New York, United States

Summary: Led the design and strategic direction of advertising, social media and product display for an international jewelry designer and boutique.• Created and prepared the visuals for a luxury jewelry brand including the advertisements, brochures, catalogs, price guides and in-store displays.• Constructed the annual advertising calendar; scheduled and negotiated the price for advertising and placement in national & international luxury publications.• Hired and directed product photographers.• Designed and produced the graphics and display cases for 3-4 annual national and international trade shows.• Developed brand style guides and managed the approval process for advertising submitted by retailers.Designed jewelry display cases along with planograms for both the Madison Avenue boutique and Aaron Basha retailers; handled facets of manufacturing and distribution of the displays.• Managed the development of an e-commerce platform, including the cataloging, creation and photography of product skews; managed the ongoing maintenance of the platform.Highlight: Introduced a new advertising campaign, which revived dormant relationships with national retailers.

Teaneck, Nj

Summary: Responsible for developing concepts and designs to support the marketing team. This included advertisements, email marketing, newsletters, direct mail, brochures and catalogs for luxury fashion and bridal jewelry. • Defined the brand and style guide for a new line of men’s luxury jewelry. • Directed product photography.• Retouched professional product photography. • Rendered design concepts from the illustrations and sculptures of jewelry designers.Highlight: Collaborated on the design and strategy of a product launch campaign, which increased retail visibility by 30%.

Teaneck, New Jersey, United States

Summary: Responsible for the design of catalogs, brochures, ad campaigns, package design, sell sheets and trade show booth graphics for an internationally recognized shoe manufacturer.Updated and maintained product catalogs.• Photographed product for catalogs, marketing materials and advertisements.• Created line-art illustrations of shoe styles for labels and packaging.• Reinforced brand recognition with the design and implementation of a corporate style guide.• Worked with product development and printers to design packaging for footwear and foot care products.Highlight: Designed a product re-launch campaign resulting in a sales increase by 7%.

Prepared original and existing artwork for in-house silk screening and the overseas manufacturing of precious metal promotional products. Additional duties included product development and design of promotional artwork for AvalineGila.

Designed the advertising campaign for a production of Master Class resulting in record high box office sales. In-house graphic designer responsible for the design and production of original artwork for a series of five theatrical productions. Additional responsibilities included all theater related printed materials, brochures, invitations and direct mail.

Graphic Design And Advertisiting

Bachelor Of Arts (Ba), Art