Shawn Yoder Email & Phone Number

Lansdale, Pa, Us

Durham, North Carolina, Us

- Leading IQVIA’s Advanced Analytics Anonymized Patient Level Data (APLD) business unit, inclusive of Oncology & General APLD analytics, digital marketing and consumer insights, innovation, and data marts.- Expand and enhance IQVIA’s direct to consumer marketing program measurement, return of investment, and audience quality offerings.- Manage team of 80 statisticians, data methodologists, and developers. - Collaboration with sales and delivery on how best to approach pharmaceutical client engagements.- Work with advanced analytics team to establish proper methodologies, statistical modeling, and AIML approaches. - Foster partnerships with IQVIA onshore and international teams to create direct to client analytics platforms.

Woburn, Massachusetts, Us

- Support pharma marketing efforts to best reach and engage patients to improve medication adherence.- Analysis of direct to consumer marketing programs through promotional success and return on investment.- Advise pharma marketing teams on how to best spend marketing budget or how to effectively reduce marketing spend. - Advance analytics; provide business knowledge through real world evidence and behavioral insights. - Business development, support organic market growth and expansion into broader markets.

Danbury, Ct, Us

- Business development; building capabilities, framing of overall project approaches in response to client needs, drafting proposal methodology, oversee delivery within the advanced analytics team. - Project scoping – key contact for new business development (thought leadership and scoping- Managed advance analytics teams both on and off shore.- Provided support and guidance to statisticians, programmers, and consultants within and beyond the commercial effectiveness business team. - Recruit, interview, and present final hiring recommendations to meet department objectives.- Ensures advance analytics team is adequately trained and performing at optimal levels.- Consumer Relationship Management – Developed a full platform used to measure program effectiveness of relationship management, consumer voucher, and co-pay cards programs.

Danbury, Ct, Us

- Manage advanced analytics team (statisticians and programmers) in development, implementation, and validation of statistically-based customized longitudinal studies for the pharmaceutical market to help answer complex questions.- Mentor statisticians with model development and usage of proper statistical testing techniques.- Provide support and guidance to statisticians, programmers, and consultants within and beyond the Global Operations. - Lead and support new business (thought leadership) development.- Recruit, interview, and present hiring recommendations to meet department objectives.- Developed training plans for new hires, acquisitions, and employees within and beyond Global Operations. - Support Market Analytic Services with level-of-effort estimates (proposal development).

- Consult and collaborate with clinical researchers and investigators, including development of study design, data collection, statistical methods, results interpretation, and publication preparation. - Educate residents and staff on statistical techniques and methods of analysis.- SAS – provide support and education for the data analysis and statistical teams. - Perform other duties within statistical support group as necessary to enhance the conduct of clinical research.- Complete ad hoc requests for researchers and investigators supporting grant submissions and other investigations.

Master Of Arts, Economics

Bachelor Of Science, Business Administration (Economics)