Product Marketing:Be in charge of Support Category (Manfrotto and GITZO brand) including product portfolio management and pricing strategy. Set up business plan to grow revenue and gain market share.Handle the whole process of new product launch, including channel management strategy (online/offline) , sales tools, launch kit and promotion.Organize product training and share sales talk study to sales team and dealers. Tightly cooperate with sales department so as to master sales forecast and S&OP management.Monitor industry development trend and market demand by combining agency research(GFK data).Submit product function proposal to R&D termly and confirm major specification for future models.Provide product Q&A and solution about quality issue with the help of Customer Service Department.Marketing Communication & PR:Control category A&P expense and. Initiate and develop Marcom/ PR strategies to build positive brand image.Be in charge of the product POSM material publicity and maintenance. Including in-store communication tools and mini fair related material.Organize all kinds of press conference, work-shop, lecture and mini fair, and participate in industry seminar or forum meantime.Keep good cooperation with camera brand to arrange co-branding activity (Sony, Canon, Nikon).Continuously build up good relationships with KOL (famous photographer) in industry.

Initiate and execute Alpha product(Interchangeable lens camera) marketing strategy. Set up business plan to grow revenue and gain market share. Initiate and develop Marcom/ PR strategies to build positive brand image. Manage Alpha line-up products. Ensure the smooth and effective launch of new products as well as manage the whole product life-cycle by analyzing the competition, positioning the product, segmenting the market, deciding the channel mix, pricing, volume, and product service and support strategy. Initiate and conduct customer and market research. To well know customer feedback in China market and find customer needs, find purchasing motivation, and process by different users. Share China market insight in seasonal global product meeting and keep communicating with global product planning side. Make area & channel development plan to enhance the penetration and expansion of Alpha products. Work closely with sales team and S&OP team to ensure synergy and integration with local product/sales plans. Especially making monthly forecast and confirm PO to guarantee health T/O of both on-hand inventory & market inventory.New product introduction and training material preparation. Control the training quality and training progress to national wise dealer/promoters.In charge of the member club establishing & routine seminar/salon organizing. Continuously keep communicating with customers and increase retention sales by various post-sales activity.

Cooperate with Marketing Communication Div. and PR Div. to decide advertisement & promotion strategy. Implement the strategy by ATL/BTL/Online activities which include Press Conference, TVC, Print Ads, Road Show, Seminar and Catalogues, Leaflets and other BTL material preparing.Analyze market research data and monitor daily sales report, work closely with HQ/Branch sales team to realize the annual sales target. Design various marketing programs including channel promotion, retail promotion to stimulate sales especially in peak season. Implemented camcorder family user sales expansion projects leading to attract 4000 families in 168 sessions to touch and try camcorder. Directly increased sales amt by RMB 1.62mil and also enhance Handycam brand.