Shawna Snyder (Halas) Email & Phone Number

Buffalo, New York

Buffalo/Niagara, New York Area

• Lead the execution of portfolio projects for the Desserts Business Unit, focusing on the target consumers, pricing strategy, launch strategy, and opportunity assessments are in line with the scope of the project• Collaborate with the functional support teams and plant to identify any potential risks to the project scope and timeline• Challenge assumptions and call outs from functional teams to identify opportunities to deliver product to our customers effectively and efficiently• Manage the marketing budget for each assigned project to ensure it meets the Business Unit’s budget, overall financial targets, and capital expenditure goals• Develop and support execution of promotion and launch materials with Shopper Marketing• Sales point of contact for product related questions on assigned projects, and across the Desserts Category Business Unit• Desserts Category point of contact on Amazon Ecommerce partnership project• Owner of Bettercreme® Variety case Product Marketing accountability, focusing on renovation of existing skus and scheduling production based on orders from sales

Project and manage category sales, margin, and gross profit, for total Beauty Department. Align category planning and strategic initiatives with overall organizational strategic and financial goals. Review and maintain new item assortment according to market trends. Develop and negotiate weekly merchandising plans with vendor partners. Manage promotions to ensure product blend achieves budget, gross margin, sales, and shrink goals. Provide leadership to resolve category issues, identify opportunities, and fulfill customer requests.▪ Write weekly promotional ads.▪ Manage over 11,000 SKUs between 13 Beauty categories.▪ Created and developed Private Label Tops Branded Hand Soap with a local Manufacturer.▪ Bid out two categories to new suppliers to enhance product mix, new promotional plans, increasing profits to meet category trends.

Williamsville Ny

Created and managed period financial forecasting grids. Tracked short-term codes to ensure effective management of daily perishable inventory. Partnered with third party supply chain company to ensure all booking quantities for weekly ads were fully supported. ▪ Created weekly category trend reports and identified key opportunities.

Lewiston. Ny

*Responsible for managing cashier staff, ensuring customer satisfaction*Audit cashier register drawers, balancing each drawer, and the cashiers office each day*Ensure customers are completely satisfied, and enjoy their shopping experience

Williamsville, Ny

Performed category functions including new item set up, weekly ad creation and managed vendor deals.▪ Created weekly display planner and newsletter for in-store execution.

Create and conduct business development activities to grow sales team and regional expansion. Sell directly to customers through online and in-home sales. Develop and meet monthly sales goals.▪ Progressed to Lead Consultant role within first nine months of joining Jamberry team.▪ Leads business development efforts through leveraging multiple social media platforms.▪ Maintains a base of 200 customers.

Youngstown, Ny

Master Of Business Administration, Strategic Marketing Management

Bachelors Degree, Marketing

Activities and Societies: *Member of the American Marketing Association THE AMERICAN UNIVERSITY OF ROME – STUDY ABROAD PROGRAM IN ROME ITALY