Shawna Jacques Email & Phone Number

Toronto, On, Ca

• Managed the company’s iconic Longo’s Experience magazine and the promotional program for digital and print. • Managed the magazine process from ideation, features, cross functional collaboration with internal teams, external creative agency, photo shoot, launch of the magazine to continued promotions duration of magazine campaign through social, digital and print. • Partnership and relationship management with external partners for the magazine and vendor partner for promotional… Show more • Managed the company’s iconic Longo’s Experience magazine and the promotional program for digital and print. • Managed the magazine process from ideation, features, cross functional collaboration with internal teams, external creative agency, photo shoot, launch of the magazine to continued promotions duration of magazine campaign through social, digital and print. • Partnership and relationship management with external partners for the magazine and vendor partner for promotional activation to ensure brand guidelines and goals were met. • Oversaw a budget for the magazine as well as physical marketing material for 38 store locations. • Managed marketing team to ensure programs were executed seamlessly. Show less

Created & executed overarching sales & marketing strategy for company growth with expansion in new markets. • Strategized and developed sales & marketing plans, including partnership, social, SEO & SEM, paid media, retail for the company. • Worked cross functionally with design, sales, retail, brokers, distributors, Amazon and marketing agencies. • Managed sales & marketing team to ensure company’s KPI’s were met.

• Created and implemented merchandising strategies for multiple channels by partnering with Sales and Insight Teams to assess customer needs, resulting in greater presence and profit growth. • Created, pitched, executed marketing campaigns for food clients, as well of content strategy. • Developed & delivered campaign strategies on national level with product launches driving brand awareness through ads, partnerships & influencer outreach. • Managed team of community managers to… Show more • Created and implemented merchandising strategies for multiple channels by partnering with Sales and Insight Teams to assess customer needs, resulting in greater presence and profit growth. • Created, pitched, executed marketing campaigns for food clients, as well of content strategy. • Developed & delivered campaign strategies on national level with product launches driving brand awareness through ads, partnerships & influencer outreach. • Managed team of community managers to ensure brand guidelines were met and interactions online where optimized for community engagement. • Recruited & hired photographers, and was Creative Director for 10 photo shoots. Show less

Ontario, Canada

• Created & executed marketing plans in the ON region by building partnerships, & creating trial opportunities to drive KIND’s mission to make the world a little kinder one snack & one act at a time while managing annual budget. • Developed strategic partnership, campaigns, & events while customizing national strategy to ON market resulting in brand trial & awareness and increased household penetration, while managing annual marketing budget. Led and executed 50+ brand activations by… Show more • Created & executed marketing plans in the ON region by building partnerships, & creating trial opportunities to drive KIND’s mission to make the world a little kinder one snack & one act at a time while managing annual budget. • Developed strategic partnership, campaigns, & events while customizing national strategy to ON market resulting in brand trial & awareness and increased household penetration, while managing annual marketing budget. Led and executed 50+ brand activations by partnering premium companies to increase brand exposure, including marquee experiential events generating media attention. • Worked cross functionally with sales, operations, trade, branding, PR & agencies. • Managed Sales & Associate Field Marketing Manager & team of 15 Brand Ambassadors, leading to 3 internal promotions Show less

Vancouver, Canada Area

• Developed marketing plans for promotions, events, & strategic partnerships to optimize sales & identify opportunities while managing a $400k annual budget. • Marketing lead during new store concepts and openings for planning and execution of launches; first brewery in BC, numerous influencer book signings, media events, branded Vega Smoothie Bar and new store openings in Washington State. • Trained in PR crisis management and media spokesperson on behalf of the company (CBC, CTV… Show more • Developed marketing plans for promotions, events, & strategic partnerships to optimize sales & identify opportunities while managing a $400k annual budget. • Marketing lead during new store concepts and openings for planning and execution of launches; first brewery in BC, numerous influencer book signings, media events, branded Vega Smoothie Bar and new store openings in Washington State. • Trained in PR crisis management and media spokesperson on behalf of the company (CBC, CTV, Global & Breakfast TV appearances). • Led strong strategic community partnership plan to work with key partners. • Worked cross-functionally with all departments internally and externally for events. • Managed marketing department and creative direction adhering to brand standards. Show less

Vancouver, Canada Area

- Strategic planning for interactive marketing campaigns.- Execution of digital strategy.Clients: Tourism BC, Tourism Richmond, Tourism Thompson Okanagan, Tourism Vancouver, McDonald Canada, Ronald McDonald Children House, Sony Ericsson, SAP, Allstream, Dare/Hootsuite partnership, & Canadian Sports for Life.

Vancouver, Canada Area

- Identified and managed online public relations with local and global key influencers to support lululemon campaigns and to continue the reach of lululemon’s conversations on a daily basis with key influencers (FitSugar, Whole Foods, major key players across North America, etc).- Developed interactive marketing programs and execution of social media(Facebook, Twitter, Foursquare, Yelp, etc.) programs for lululemon athletica . - Trained and supported 150+ stores in their localized… Show more - Identified and managed online public relations with local and global key influencers to support lululemon campaigns and to continue the reach of lululemon’s conversations on a daily basis with key influencers (FitSugar, Whole Foods, major key players across North America, etc).- Developed interactive marketing programs and execution of social media(Facebook, Twitter, Foursquare, Yelp, etc.) programs for lululemon athletica . - Trained and supported 150+ stores in their localized voice, brand integrity, and community.- Reported on social media and online community analytics (Google analytics, Radian6, Hootsuite and Omniture).- Created and executed content daily for online communities to build relationships with online guests, generate conversation and drive traffic back to lululemon.com and to retail stores.- Brought awareness to regional events and worked closely with regional marketing managers to elevate events and initiatives. - Edited and regularly contributed to the lululemon.com blog Show less

Toronto, Canada Area

- Managed all community initiatives for lululemon athletica by building strong relationships with local studios, ambassadors, research & development members, local vendors to execute community driven marketing initiatives.-Oversaw a team of 25 brand ambassadors- Selected key influencers to become lululemon ambassadors and saw direct growth in their business through partnership (Created visibility and saw increase in their client roster).- Maintained a list and relationship… Show more - Managed all community initiatives for lululemon athletica by building strong relationships with local studios, ambassadors, research & development members, local vendors to execute community driven marketing initiatives.-Oversaw a team of 25 brand ambassadors- Selected key influencers to become lululemon ambassadors and saw direct growth in their business through partnership (Created visibility and saw increase in their client roster).- Maintained a list and relationship with1000-plus names of fitness experts in the region.- Built a strong presence in the community, which directly impacted the sales growth of the store by showcasing new product and building a powerful relationship with the community.- Worked with the Regional Marketing Manager on a daily basis for brand consistency and innovation. - Executed major campaigns and worked with local vendors; Sweet Spot Event, Terry Fox Run, Toronto’s Women Only Half Marathon, Diva Day and trunk shows.- Built a localized online community through Facebook and Twitter Show less

Toronto, Canada Area

- Launched new food brands to the Canadian market- Worked as a Brand Ambassador and gathered data from the field for Excel, Toffifee, Hershey's, Labbatt, Nestle, Tropicana, etc. - Conducted focus groups for major food and beverage companies. - Assessed data and provided suggestions to companies based on results.