Shawna Murphy Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

San José, Ca, Us

San José, Ca, Us

• Research and develop strategies for new markets• Collaborate with General Council, Risk Management, HR and other department executives to ensure contracts and all SOPs are valid and executed correctly• Manage budget for all local marketing, advertising and events• Source & negotiate giveaways that ensure brand identity is maintained in both consumer facing and associate facing events• Manage multi-channel sponsorship programs with partners like San Jose Sharks• Manage PR agency relationship to set direction for traditional and social media outreach• Develop and lead a team of coordinators and specialists responsible for Omni-channel events and tactics• Developed and implemented guidelines and processes for all local marketing programs, including charitable efforts in support of “Neighbors Helping Neighbors” corporate philosophy• Planned and ensured flawless execution of in-store events that resulted in 30% same day Gross Margin lifts• Led the effort to re-strategize company’s Grand Opening and Re-Grand Opening event planning, management, and execution process to support multiple events on the same day. Successfully executed the 26 Grand and Re-Grand Openings in 2015.• Successfully negotiated a new and more efficient services contract with PR agency to reduce cost of event management by 50%

San José, Ca, Us

• Managed all efforts involving social media via Twitter; Facebook, YouTube and Pinterest as well as the Orchard mobile app• Coordinated/managed local events and grand openings including comprehensive multi-channel advertising• Participated in creating email and broadcast marketing strategy• Assisted in the development of a marketing program that enabled Orchard to increase Ad Sales by 26% for three consecutive years• Optimized and executed item selection and space allocation process by implementing with “basket” tools that identify products with maximum incremental profitability• Developed marketing strategy for new product introductions in partnership with Merchandising

San José, Ca, Us

• Managed all efforts involving print promotion planning and execution• Coordinated/managed resources from the Merchandise, Replenishment, and Visual Merchandise groups to execute promotional campaigns• Conducted post ad analysis• Participated in creating print and overall marketing strategy for the organization• Assisted in the development of a marketing program that enabled Orchard to increase Ad Sales by 26% for three consecutive years• Optimized and executed item selection and space allocation process by implementing with “basket” tools that identify products with maximum incremental profitability• Developed marketing strategy for new product introductions in partnership with Merchandising

San José, Ca, Us

• Coordinated, managed and forecasted print media needs• Reconciled and processed invoices for monthly and year end closing• Interfaced with remote (intrastate) locations for media and collateral• Proofed and handled art/circular files via FTP sites and e-mail.• Created and maintained $20 million dollar media budget; on or under budget five straight years• Increased the accuracy of store earning reports by developing and implementing store allocation for print media while utilizing Hyperion software• Coordinated trade show collateral such as booklets, flyers and signage to successfully promote trade shows, grand openings and remodels• Streamlined processes for information transfer resulting in a monthly expense reduction of 40% on average• Effectively negotiated newspaper contracts reducing insertion rates netting over $100K in annual savings• Researched and spearheaded cost savings of $250K annually by cutting a third party vendor, allowing advertising dollars to be reinvested

Plymouth, Mi, Us

• Oversaw Los Gatos location while supporting additional locations with full responsibility for merchandising, sales, special orders, customer service and supervising employees• Coordinated daily delivery schedule for order drop offs and intra store transfers• Strategically increased patio sales by 35% in first three months through extensive product knowledge and re-merchandising• Proven success in building profitable customer relationships by exceeding customer expectations and needs which resulted in written thank you letters, repeat business and referrals.