Responsible for driving brand awareness and oversees marketing strategy, social channels, digital marketing, media relations, brand management, content strategy, events and multi-channel marketing programs. Leading growth-oriented, high-performing marketing teams.

Manage corporate marketing initiatives, including brand management, menu strategy, off-premise (delivery and takeout), gift cards, product launch, advertising, marketing collateral, new restaurant openings, local restaurant marketing, pr and events.

Developed digital marketing initiatives including website, social media, influencer programs, blog, display, Facebook ads and email/crm. Designed print and digital marketing assets aligned to key brand goals.

Responsible for managing all digital marketing initiatives for Real Mex Restaurants' portfolio of brands.Primary job responsibilities include:• Company Websites• Interactive Promotions• Social Media• Social Contests• Loyalty Program• Online Advertising• Database Marketing• Email Marketing

Setting direction for and implementing all online marketing programs which include search engine optimization, search engine marketing (PPC), social media channels, email marketing, blog/content implementation, link-building, analyzing website traffic and reports, A/B testing, landing page generation, driving traffic to Mavenlink.com and creation of Marketing materials.

Coordinated national brand and marketing strategies primarily focused on the construction equipment industry in order to gain market share and a profitable ROI.• Tracking, implementation, measurement and evaluation of advertising, digital media, website, lead generation and direct mail campaigns• Launched website redesign of Toyotaforklift.com and Toyotaforklift.ca in English & French. Increased traffic.• Increased online leads through new website redesign• Launched a mobile skin for mobile devices for Toyotaforklift.com and Toyotaforklift.ca in 2011• Launched mobile App• Implemented Search Engine Optimization for corporate websites (ranking #1 on Google for top keywords) • Launched, grew and managed Social Media for Toyota on Facebook, LinkedIn, YouTube and Twitter • Created and measured National Email Blast Campaigns, Online Banners, Newsletters, etc.• Automated leads online in conjunction with customer relationship management software• Assisted in the planning and preparation of National Corporate Tradeshows • Supported 220 Toyota Forklift dealerships in the United States and Canada on Marketing trends via Webinars

In additional to Toyota Industrial Equipment, I was a Marketing Administrator for AICHI, A Toyota Industries Company. Job responsibilities included Corporate Trade Shows, Online Marketing, Social Media, Lead Generation/CRM, Campaign Monitoring & Outreach.

Provided both strategic and tactical direction for clients to help them achieve ROI, satisfaction and retention.• Assisted in the development of strategies and solutions, including preparing media plans, conducting primary/secondary research on markets, media and negotiated media contracts• Ad production and placement, client billing• Helped clients implement measurement systems and analyze results• Drew on customer service skills to ensure client expectations were set and achieved• Utilized internal/external assessment tools to understand clients' industry, competition, needs and goals

Coordinated national brand and marketing strategies primarily focused on the building industry in order to gain market share and a profitable ROI.• Worked within a $2.5 million national marketing budget• Assisted with national & regional print media buys• Coordinated photo shoots with client, agency, photographer and talent• Helped launch new green product in 2007• Assisted in the new creative campaign for 2007• Key decision maker and point of contact for all national tradeshows and corporate events• Implemented branding and advertising campaigns that included print media, website, trade magazines and relevant industry trade shows• Developed product literature, CDs, graphics, and promotional material for sales representatives and distributors• Managed all graphics and standards by sending new and current logos to distributors and media upon request• Coordinated national promotions campaigns

WVU Business Incubator/Office of Technology Transfer Morgantown, WVMarketing Analyst Intern (2005-2006)Marketing consultant, offering creative marketing solutions to start-up businesses.• Studied industry trends to determine market potential.• Created marketing literature and collateral upon request.• Built portfolios for available technologies.• Maintained photography for online store.