Marketing Administrator
Columbus, Indiana, Us
Coordinated national brand and marketing strategies primarily focused on the construction equipment industry in order to gain market share and a profitable ROI.• Tracking, implementation, measurement and evaluation of advertising, digital media, website, lead generation and direct mail campaigns• Launched website redesign of Toyotaforklift.com and Toyotaforklift.ca in English & French. Increased traffic.• Increased online leads through new website redesign• Launched a mobile skin for mobile devices for Toyotaforklift.com and Toyotaforklift.ca in 2011• Launched mobile App• Implemented Search Engine Optimization for corporate websites (ranking #1 on Google for top keywords) • Launched, grew and managed Social Media for Toyota on Facebook, LinkedIn, YouTube and Twitter • Created and measured National Email Blast Campaigns, Online Banners, Newsletters, etc.• Automated leads online in conjunction with customer relationship management software• Assisted in the planning and preparation of National Corporate Tradeshows • Supported 220 Toyota Forklift dealerships in the United States and Canada on Marketing trends via Webinars