Shawna Roberts Email and Phone Number

-Develop and oversee the implementation of Hallmark strategies in renewable energy, product and raw material sustainability, forestry/paper (net zero deforestation), supply chain, and corporate business operations. Drive all initiatives to fruition to ensure formal sustainability commitments, Hallmark's Science Based Target, are met or exceeded.-Accountable for the environmental reporting for internal metrics as well as to international organizations such as the United Nations sponsored Science Based Target Initiative, Carbon Disclosure Project, THESIS, Walmart Project Gigaton, Walgreens Boots Alliance and various government legislation.-Responsible for identifying emerging sustainability requirements, regulations, and legislation in countries of operation to ensure compliance, mitigate business risks and translate them to action plans. Ensure marketing claims about product sustainability are in legal compliance.-Lead the packaging engineering team to deliver compelling packaging solutions that support sustainability goals, business, and consumer needs as well as retailer and licensor requirements.

-Led Hallmark branded premium segments: Paper Wonder & Signature-Provided ongoing strategic and financial leadership for assigned Everyday product categories to ensure delivery of sales, profits and retail performance goals.-Led the development of product, retail program, pricing, and end-to-end commercialization strategies.-Devloped new model line tool and process to align with new systems and new ways of working.

-Develop category growth strategy for assigned product & customer team.-Partner with Category Leader on retailer JBP strategic & financial plans-Partner with Category Leader on retailer assortment, analytics, & targeting strategy-Present product and assortment strategies to key retailers & develop retailer selling deck for multiple retailer presentations.

-Drove growth in emerging businesses with focus on new consumers. -Led path to digital growth and social media presence with digital and marketing teams. -Provided ongoing strategic and financial leadership for assigned product segment to ensure delivery of sales, profits and retail performance goals.

-Provided ongoing strategic and financial leadership for assigned product segment to ensure delivery of sales, profits and retail performance goals.-Developed new RSI and COP planning processes.-Led the development of product, retail program, pricing, and end-to-end commercialization strategies.

-Led rapid expansion of ED Gifts business from licensed business into new categories Artist Based, Sentiments, Women’s Gifting, Entertaining, and more. (from 500 to 1500 SKUs)-Drove strategies to establish ED gift pillars and map to rapid growth of gift business.-Developed wholesale planning process and exceeded wholesale revenue plan 2013-2018.

-Led development of seasonal strategies and assortment planning to drive account penetration and increase wholesale volume.-Expert on retail/ consumer insight used to provide creative partners with consumer and product strategy for product development.-Challenged procurement partners to hit cost target at SKU and seasonal level to manage cost, margin, and revenue to plan.

-Responsible for analysis of all elements of the marketing and media plans to understand the effect on sales, traffic, brand perception, and ROI to identify potential issues or business opportunities to aide in development of strategic plan.-Respected resident expert on the multicultural markets responsible for sharing the latest information from internal research, external resources, consumer insights, and market travel to assist corporate functions with understanding consumer trends and competitive activity in those markets to facilitate optimal product, and produce consistent brand message and presentation in store.

-Created weekly financial departmental/class plans by season including sales, markdowns, retails, and inventory.-Determined promo and liquidation pricing to maximize sales and control inventory.

-Controlled budget, liquidation, and sales forecast (where different from plan).-Performed financial analysis in preparation for forecast meetings and special projects.-Determined appropriate retail, promo, and liquidation pricing by country.

-Used brand, industry, and consumer sales information to understand the customer’s needs and planned assortment to exceed customer’s expectations.-Ensured assortment included multi-tiered pricing to meet consumer and market demands

-Coordinated with overseas factories, vendors, merchant teams, distribution teams, and logistics to ensure proper receipt flow to meet consumer demand.-Managed, coached, delegated, and trained junior associates

-Challenged and implemented distribution strategies.-Analyzed sales patterns to ensure the right product was delivered at the right time to the right stores to exceed consumer expectations.