Core Responsibilities• Supports the Chief Health Office priorities and needs which includes strategic relations with cli-ents/advisors, communications, strategy planning, go-to-market initiatives and the management of op-erational details of meetings/events• Manages the IBM Watson Health advisory council program, focusing on recruitment, strategy and crea-tion/delivery of executive summary• Accountable for messaging, communications and strategy for an exclusive, global networking group, the Global Chief Medical and Health Officer Network, led by IBM Watson Health• Responsible for logistics and communication efforts for quarterly, highly attended virtual events• Successfully tracks and reports all tasks, generated results and budget requirements from each activitySignificant Accomplishments:• Launched new advisory council program for Life Sciences division and helped triple Payer Advisory Council membership. Accomplishments include pivoting recruitment and onboarding processes during the pandemic, collaborating with executives to host four meetings a year and taking ownership of ana-lyzing data and feedback to create post meeting deliverables.• Successfully helped quadruple the number of members in the Global Chief Medical and Health Officer Network, and held responsibility for tracking all key performance indicators and business impact• Completed 84 hours of learning activities, earning three IBM badges (Healthcare Industry Jumpstart, IBM Virtual Collaborator and Life Sciences Industry Jumpstart) and completion of Present2Win with Eminence course.

Core Responsibilities• Manages all details and logistics for robust calendar of national tradeshows and virtual events, focusing on demand generation and brand awareness.• Collaborates with internal stakeholders and external vendors to streamline event and webinar management.• Accountable for messaging, communication and brand adherence for all industry events.• Responsible for all logistics and communication efforts for bi-monthly, highly attended virtual events with the ability to foster relationships with both internal and external speakers.• Successfully tracks and reports all generated leads, ROI and budget requirements from both onsite and virtual events.Significant Accomplishments• Successfully captured over 1,800 qualified opportunities from multiple, highly anticipated webinars while helping build the sales pipeline by $1.517B• Successfully captured over 200 qualified leads at 10+ nationally attended tradeshows while influencing the sales pipeline by $68M in first six months of employment• Flawlessly executed annual event calendar which captured 400+ qualified leads and added $382M to pipeline• Transformed event and webinar execution process with best practices and organization• Established continuing relationships with vendors, industry leaders and internal stakeholders

Core Responsibilities-Collaborated to produce marketing strategy, messaging, campaigns and design concepts for CoCENTRIX’s electronic health record platform-Strategized to produce new business by dramatically increasing sales pipeline and generating new leads-Negotiated contracts and managed relationships including but not limited to sponsorships, external vendors, corporate partners and customers-Developed and managed content for customer success stories, product marketing slicks, press releases and the corporate blog-Fostered collaboration by acting as the marketing liaison to the sales teamSignificant Accomplishments-Increased sales pipeline by 40%, converted two leads per month to new opportunities & improved brand awareness-Managed three annual customer networking conferences that increased annual attendance by 5% and over 20 trade shows that capturing at least 3% of show attendees as leads-Created a monthly customer e-newsletter increasing upsell leads via asset download of 5 per month-Executed bi-monthly webinar program helping to secure at least 10% of attendees as qualified leads-Produced content and design materials for all print and web advertisements that helped improve traffic to the CoCENTRIX website by 10%

Core Responsibilities-Accountable for the development and execution of marketing strategies for both client and prospect marketing for five solutions within Allscripts-Analyzed current customer outcomes and constructed effective tools to help promote success stories-Responsible for delivering campaign tactics for massive product upgrades and helped secure upsell opportunities for the sales team-Provided leadership and mentorship to new and less experienced marketing team membersSignificant Accomplishments-Efficiently managed a marketing budget of $4M-Provided sales with the appropriate messaging and tools to secure over 100% of targeted bookings-Direct responsibility for the strategy and planning of 5 care coordination events across the country netting over $3M in opportunities and over $13M in closed business

Core Responsibilities-Responsible for the implementation, and ongoing support of segment-specific programs including customer retention, cross-sell/up-sell, and customer penetration-Strategized to create & execute marketing campaigns, messaging and events across multiple solutions to increase lead generation & product awareness-Assisted in delivering launch campaign for release of new product which included event kickoff, cross selling initiatives, and market awarenessSignificant Accomplishments-Direct responsibility for the strategy and planning of 9 care coordination events across the country netting over $11M in opportunities and over $29M in closed business

Core Responsibilities-Drafted communications for event mailers, campaigns, client dialogue, new sales collateral, and website-Collaborated closely with Product Management team members to effectively target audiences with sales enablement tools on product offerings and merchandiseSignificant Accomplishments-Helped create $15M in new and add-on bookings which totaled 25% of sales booking goal-Efficiently managed a marketing budget of $1.5M-Direct responsibility for the strategy and planning of 8 leadership events across the country netting over $5M in opportunities-Managed and arranged all meeting space, assignments, room set up, AV requests, ancillary meetings and high end request for ACE (Allscripts Client Experience) which included an attendance of 5,000 clients attending 500 educational sessions, 75 ancillary meetings, and events

Core Responsibilities-Helped design high-return and multi-touch campaign plans for demand generation, awareness and product releases-Provided input for all key campaign assets including customer facing promotional materials, internal content suggestions and support to sales team-Participated with other senior managers to establish corporate marketing strategic plans and objectives-Assisted in managing campaign budgets and result trackingSignificant Accomplishments-Managed and arranged all meeting space, assignments, room set up, AV requests, ancillary meetings and high end request for ACE (Allscripts Client Experience) which included an attendance of 3,000 clients attending 400 educational sessions, 70 ancillary meetings, and events

Core Responsibilities-Proficiently collaborated with all key stakeholders to assist in the delivery of marketing campaigns-Directed an effective webcast program across four product lines-Successfully oversaw a case study program. Tasks included client interviews, proofing for accuracy and company brand guidelines and managing overall production-Produced consistent and innovative product messaging for new promotional materials-Creatively planned & wrote far-reaching client and prospect newsletter campaign across all Allscripts solutionsSignificant Accomplishments-Produced add-on campaign to sell a new product to current customers that resulted in 93% of targeted list purchasing-Improved monthly webinar attendance by 60% -Served on Steering Committee for the annual client conference (ACE) acting as the business unit lead for all messaging and communication decisions

Core Responsibilities-Coordinated marketing campaigns and product launches for four Allscripts solutions-Thoroughly assisted in three corporate rebrandings of all marketing materials and verbiage-Developed and maintained strategic reports, campaigns, and lead dashboards in Salesforce-Executed six quarterly client and prospect newsletter campaigns across four products, which included collecting and writing all editorial contentSignificant Accomplishments-Generated 50 new leads a month by managing webcast program-Improved click-through rates in quarterly newsletters by 10%-Contributed to the production of quarterly Executive Summits events helping to secure attendance of over 100 executives-Held the ACE Registration Co-chair position which led a registration team of 20 internal players that provided onsite support and check-in for over 2,000 attendees at the Allscripts’ annual client conference

• Provided sales support to ambulatory sales team of fifteen members• Supported lead nurturing with production of sales letters and distribution of marketing material• Maintained inventory of marketing and training material• Arranged for services needed for sales activities, programs and events• Performed administrative support duties as needed