Shawna Webster Email and Phone Number

Shawna Webster is a results-driven non-profit executive director with a distinguished track record of achieving excellence through visionary leadership, strategic planning, and transformative initiatives, Shawna oversees Naphsis, a non-profit association focused on secure data exchange in public health and identity management, tripling the association’s budget and doubling the staff in under 3 years. Since 2016, Shawna has demonstrated exceptional leadership skills as Naphsis Executive Director, managing a team of 18 individuals and collaborating with key executives from every state in the union to federal agencies to technology giants like AWS, Ancestry.com and LexisNexis. She achieved remarkable results, including a 200% revenue growth within four years, continually pursuing revenue diversification, not just for the organization, but for its members. Shawna also negotiated a 164% increase in a contract between a federal agency and the Naphsis membership, securing an additional $92.5M for them over the next five years. Her dynamic strategies elevated the association's presence and impact, fostering a proactive community dedicated to the support of vital records both in the Public Health and Digital Identity Management sectors. Shawna secured $154M in funding for vital records data modernization initiatives, marking the largest funding influx in history for this crucial component of Public Health. This achievement, coupled with the $92.5M increase in another federal contract, will have a watershed impact in vital records for the next decade, and are perfect examples of Shawna’s effectiveness in national advocacy work.Shawna's focus on employee satisfaction led to the implementation of a results-oriented work environment (ROWE), emphasizing autonomy and accountability. Adopting this philosophy and management style allowed her to transition the Naphsis workforce to 100% virtual in 2015, far before the pandemic, which positioned Naphsis as an invaluable resource in the area of virtual work for its membership during a national public health crisis. Shawna’s deep experience with other Associations and industry best practices allowed her to transform association operations, significantly improving and streamlining board governance, increasing corporate revenue by 325%, and implementing a new website and brand design twice over her tenure. Her leadership reduced overhead expenses by over half a million a year while enhancing security and systems functionality to serve the membership and their data customers.