Shawn Cate Email & Phone Number

Florida, United States

Tapping into my innate entrepreneurial drive, I built up and managed a portfolio of real estate investments within the Florida market that achieved 50% ROI in only 2 years. I performed all market analysis assessments, owned transactions from start to finish, maintained vendor relationships, and led the full scope of renovation projects.

Atlanta, Georgia

After success in Dallas, Texas, I pivoted to lead post-acquisition of JEH and Acadia Homes to drive integration efforts while maintaining customer enthusiasm, expanding market share, and boosting sales performance.PRIMARY OVERSIGHT & LEADERSHIP:— Shaped targeted marketing strategies – spanning traditional, digital, and social – aligned with company goals to capture market and customers.— Led, developed, and empowered team of 47, consisting of sales counselors, sales and marketing support, area sales managers, and marketing and design studio managers. — Defined strategies and tactics to bolster sales, expand market share, increase customer loyalty, introduce new products, and launch innovative marketing programs. TOP ACHIEVEMENTS:► Accelerated revenue and gross margins upwards of 10%, conducting market/product analysis to steer lucrative deployments of new products in alignment with market and customer demands. ► Bolstered customer loyalty 23% – reaching #1 regional and #4 nation ranking – introducing robust customer engagement processes with follow-up cadences. ► Elevated internet home consultation appointment conversations 1K basis points to 25%, uncovering ideal talent matches to streamline sales processes, close gaps, and connect with customers differently while also ensuring website agility with changing inventory. ► Increased in-house financial capture 33% by bridging gaps between sales and finance teams to improve customer communication and education while introducing new customer incentive programs. ► Steered through 3 significant reorganizations that spanned roles, territories, and compensation plans to match current business and market dynamics. Drove competitive benchmarking. ► Surpassed sales budget 42% and increased traffic 14%, exceeding YoY plans. ► Deployed new CRM platform – integrated 3 disparate systems into a unified platform – elevating data-centric actions and increasing insights into community changes and performance.

Dallas, Texas

Advancing from the Area Sales Manager, I was tapped to drive the development of sales and marketing strategies/processes to support the expansion into the Dallas, Texas, market post-acquisition of Darling Homes.PRIMARY OVERSIGHT & LEADERSHIP SURROUNDED:— Managed top-tier team of 40 that spanned sales counselors, sales and marketing support staff, area sales managers, and marketing and design gallery brand managers. — Built and executed strategies to drive brand market awareness, positioning, and audience acquisition and support product development lifecycle. TOP ACHIEVEMENTS SPAN: ► Outpaced closing (506) and sales plan (465) with 24% gross margins while increasing average sale price $28K and lowering base discounts .5% across >10 outlets. ► Grew in-house finance capture 20% by devising customer incentives and ensuring robust partnership between sales and finance team. ► Deployed innovative marketing strategies – executed at $200K under budget – leveraging in-depth knowledge of market and competitor trends and influences. ► Launched Kanban methodologies to elevate communication and create cohesion between teams and vendors ahead of community openings. ► Guided integration efforts (post M&A) to assimilate brand into market while boosting customer satisfaction 2%, reaching #3 ranking in the nation. ► Crafted sales model guidelines and playbooks inclusive of customer journey flow charts.

Business Administration And Management, General

Project Management Certification

Education record