Shawn O'Brien, Mba Email & Phone Number

New York, Ny, Us

Los Gatos, California, Us

Los Gatos, California, Us

Los Gatos, California, Us

An elite group of RevOps professionals focused on establishing true partnership for you and your company.

Los Gatos, California, Us

My skills can support a wide range of Marketing needs for companies of all sizes. Marketing services include:• Inbound/outbound marketing• Email marketing• Lead nurture• Demand/lead generation• Content research and development (datasheets, case studies, whitepapers, eBooks)• Copywriting• Website optimization and management• ABM/Target Account strategy and support• Sales enablement and support• Social media management• PR and corporate communications• Blogging• SEO optimization• Lead score framework• Metrics reporting (Google Analytics, HubSpot Dashboards, Salesforce)• Survey development and support• Retargeting campaign management (AdRoll)• Ad campaign management (Google, LinkedIn, FB/IG, etc.)• Webinar management and support• HubSpot Design tool• HubSpot database management• Full HubSpot system management• CMS management (WordPress, Webflow, HubSpot, Drupal, Craft)• Salesforce management and support• Event / tradeshow planning and support• General marketing strategy and planningAdditionally, I have 13 years of advanced expertise with HubSpot. I'm able to provide support with day-1 implementations, optimizing your existing environment or help hit the proverbial restart button if need be. So, if you're looking for a HubSpot "Guru" send me a message!

Tampa, Florida, Us

• Led a 6-person team responsible for customer, rider, and driver acquisition and retention marketing, company branding, corporate communications, social media, email marketing, website management, product development, and B2B marketing and sales support• Responsible for assisting with overall business strategy and marketing operations, including go-to-market strategies, identifying new market opportunities and industry verticals, market research, product branding, competitor analysis, and building sales assets to support business development and prospecting• Developed company and product positioning, corporate messaging architecture, and investor funding and sales pitches for CEO & CSO presentations• Designed and implemented digital and social media strategies with a focus on inbound marketing, customer retention, SEM, retargeting and display marketing that accounted for 50% of The Nickel Ride’s MRR• Redesigned The Nickel Ride’s website user experience and site functionality that increased website traffic by 300% and drove an increase of 150% inbound leads to Sales• Implemented the setup of HubSpot and integration with HubSpot CRM and HubSpot CMS to launch The Nickel Ride’s first email marketing and lead nurture programs• Completed 6 large-scale events including 2 tradeshows and 4 city launches that generated more than 800 quality leads• Engaged with The Nickel Ride’s 60+ customers on a monthly basis to discuss Nickelytics Reports’ metrics that included time on road, miles driven, number of impressions generated, number of riders engaged, and a variety of other metrics to foster upsell opportunities for Sales• Responsible for the growth of The Nickel Ride’s ridership through a variety of channels, including Facebook Ads, Instagram, print, radio, mobile media, web, and locally-hosted events with cities and customers• Managed the content curation and scheduling for the company’s digital advertising revenue streams, Nickel TV and Nickel Roof Toppers

Tampa, Florida, Us

• Managed The Nickel Ride’s Operations department, which included oversight of the company’s entire fleet of 22 electric vehicles, Ad Operations, Service Area management, Brand Ambassador management, vehicle maintenance schedules, vehicle rotation monitoring, and drafting company operational policies and procedures• Architected The Nickel Ride’s entire Ad Operations process by implementing a comprehensive inventory management and order tracking system to monitor the status of each customer order, which included, order receiving, OOH ad designs, order implementation, print vendor progress, and order completion• Monitored the daily activity and health status of The Nickel Ride fleet using the company’s GeoTab software used for global positioning system fleet management and vehicle information tracking• Responsible for The Nickel Ride’s shift schedule for 30+ drivers across the company’s 5 operating Florida locations, which were Fort Myers, Cape Coral, Punta Gorda, Naples, and St. Petersburg

Zurich, Ch

• Spearheaded all Digital Marketing efforts where I managed the entire budget responsible for generating global revenue pipeline in the US, EMEA, and DACH regions• Strategically planned and executed global revenue-driven marketing programs, such as demand generation, SEM, retargeting, social media advertising, and other online marketing programs to help exceed Marketing, Sales, and company revenue goals• Developed clear and measurable KPIs and goals, reported progress regularly to the executive team, communicated final quarterly results, and reincorporated results to continually improve our marketing strategies• Managed all aspects of Scandit’s product engagement and lead nurture campaigns in Marketo to increase product trial adoption, accelerate existing pipeline opportunities, and drive revenue growth through product upsell• Maintained Scandit's corporate website and performed quarterly SEO optimization projects to increase organic traffic• Partnered with the Product team to strategize and schedule go-to-market launches for new products and features• Collaborated with the Content Marketing team to make data-driven decisions regarding what content to develop for lead generation and Sales purposes• Monitored and analyzed lead behavior within the Sales funnel to enhance the buyer’s journey and ensure that inbound marketing activities are effectively meeting conversion goals• Analyzed Google Analytics to identify areas for website improvement and find ways to increase organic conversion rates• Built executive dashboards in Salesforce and Marketo to monitor key metrics and KPI’s throughout the Sales funnel• Delivered Digital Marketing metrics reports to executive management and global teams during monthly Demand Generation Council meetings• Lead a team of marketers and worked closely with other global cross-functional teams• Effectively managed and mentored individuals towards personal and professional growth within their roles

Burlington, Massachusetts, Us

• Spearheaded the creation of EiQ’s Customer Advocacy Program designed to increase social proof examples, resulting in 14 news releases, 9 case studies, and 4 media coverage pieces in 2016• Partnered with outside PR freelancer to coordinate corporate news releases, new customer news releases, and media coverage• Built an extensive Lead Nurturing program intended to drive leads through the marketing funnel to become qualified sales opportunities• Maintained all of EiQ’s corporate website initiatives, including SEO, landing pages, content updates, new page additions, and new collateral• Optimized website visitor journeys with personalization campaigns, which helped increase demo requests by 545% year-over-year and improving the demo request conversion rate by 274%• Increased website traffic and visitors 76% year-over-year, which led to 80% of marketing sourced deals in 2016• Contributed to the development of EiQ’s new website that focuses on usability, navigation, content, and look and feel, which launched in November 2016• Produced datasheets, whitepapers, case studies, news releases, blog posts, newsletters, and social media to support SEO, brand awareness, and lead generation initiatives• Authored various company collateral, including website content, 7 datasheets, 20 blog posts, and 4 sales enablement assets to date• Developed Blog and social media channel strategies, which resulted in a 7% increase in leads in 2016

Winterville, Nc, Us

• Handled all internal marketing efforts nationwide for provider offices within NaviNet’s client base of 45 health plans, including email marketing and internal product portal messaging• Executed user adoption, utilization, and retention campaigns to nurture and expand NaviNet’s active user network’s usage of the NaviNet® Open product platform• Developed lead generation campaigns for homegrown NaviNet provider products, such as NaviNet® Drug Authorizations and NaviNet® Medicare Eligibility to generate additional revenue streams• Collaborated with NaviNet’s Provider Sales department to relaunch the NaviNet Medicare Eligibility product, which led to a 98% increase in product sales, resulting in a 70% increase in annualized revenue• Managed all of NaviNet’s social media channels and strategies to increase brand awareness• Directed digital advertising, including budget and strategy planning for AdWords, LinkedIn, and Facebook• Maintained NaviNet’s corporate website and strategies, including SEO, on-page optimization, and page content• Crafted content and deployed bi-monthly user newsletters and product release emails to NaviNet’s 500K+ active users network

Framingham, Ma, Us

• Responsible for the management of 60+ content syndication lead generation campaigns within IDG’s California territory that promoted whitepapers, webcasts, eBooks, and content reels• Generated website ads for client-sponsored assets on IDG's brand websites: CIO.com, CSOonline.com, ComputerWorld.com, NetworkWorld.com, InfoWorld.com, ITworld.com, ITwhitepapers.com, and CITEworld.com• Directly managed Fortune 500 accounts, such as Dell, HP, and others, where I held weekly strategy meetings and provided status reports on actively running campaigns• Produced weekly Lead Status Reports for each respective client’s campaigns that contained detailed information on campaign progress, trends, estimated completion, and overall status• Worked in conjunction with IDG’s Ad Ops Coordinators, Media Planners, and Custom Solutions Group on custom projects that required customer-specific branding, design layouts, and styling

Boston, Massachusetts, Us

• Managed 100+ projects from inception to completion, including project kick-off calls, content development, copywriting, and print vendor delivery• Conducted project launches with clients and internal departments to establish deadlines and project specifications, including branding elements, design layouts, and copyright requirements• Collaborated with various departments, such as Editorial, Legal, and Archives to acquire all necessary copy, source files, images, and client logos for each respective project• Consulted with clients after their marketing campaigns concluded to determine how effective the project’s collateral performed and strategized next steps for future projects• Reviewed all final projects prior to mass market distribution to print vendors• Assisted with the creation and design of custom client projects on an as-needed basis

Arlington, Va, Us

Richfield, Minnesota, Us

Lowell, Ma, Us

Arlington, Va, Us

Master Of Business Administration - Mba, Business Administration And Management, General

Mba Certificate, Foundations Of Business

Bachelor'S Degree, Marketing & Management

Associate'S Degree, Business Administration

Television Writing Certificate