Shawn Cook Email & Phone Number

Jacksonville, Florida, United States

This role is focused on performance-based digital and offline media including OOH, Instore Radio, CPC, CPA and programmatic channels, etc. Responsible for ≈ $20M worth of purchase order receiving, submitting, and tracking. I'm part of a fast-growing Media, Production & Digital Team that is focused on driving measurable results through paid media and digital advertising, while supporting performance-driving media with our media agency partners.Implement, track, and ensure digital display, search, OOH, in-store radio and paid social media strategies are live and working in coordination with all media channels to reach blended KPI goals.Ensure that ≈ $20M worth of purchase orders are received, tracked, and submitted.Support analytics and media teams in providing insights into paid channels and offline media performance in line with the full media strategy by showing how campaigns performed based on specific KPIs.Ensures coordination of creative assets with creative teams and media agency.Understanding of keyword research, keyword expansions, ad copy creation, ad copy execution, bid changes, campaign performance tracking & reporting, A/B testing and analysis.Proficient in Microsoft Office suite specifically, Excel and Power Point.Passion for data analytics and measurability.Ability to handle multiple projects and prioritize responsibilities, work efficiently in a fast-paced environment while proactively organizing daily tasks.High level of accuracy and attention to detail.

Jacksonville, Florida, United States

Manage the Harveys circular process as outlined for Winn-Dixie below. Work directly with the production studio to produce and develop scripts for the Ecomm Delivery Launch Winn Twinns commercials, see those scripts actioned live on set, then provide instant feedback through final edits until media drop. Produce point of sale in-store signage and digital media as well as collateral for PR, HR and Internal Comms.Work with our brand team to establish and implement new brand guidelines for the Harveys Banner.I established an entirely new look for Harveys creative; bringing it new life and a new direction.Work directly with executive leadership, internal merchants, vendors, studio and my fellow senior designers to continuously improve our workflow for printed and digital media for Winn-Dixie, Harveys and Fresco y Más. I embrace change and am able to quickly redirect our resources as we find ways to improve our processes for the betterment of the company. To do this I collaborate on multiple process improvements and guideline updates for the studio. Take on additional stretch projects that benefit the whole department, while working behind the scenes on automation projects that will help productivity in the future.Working with our outside vendors and studio I've been able to co-establish a new process for digital asset management that streamlines our intake of all images, then process and distribute them for all channels within our organization.Participate in the interviewing and hiring of new designers; including selecting the best candidate, then on-boarding and training them.Overall, I help guide our studio team to success and keep it fun, while instilling the need to maintain a strong work ethic in the midst of not only an extremely competitive supermarket and grocery industry, but also through a pandemic not seen for 100 years. I’ve done all this and more while working 100% remote since March of 2020.

Jacksonville, Florida

Responsible for customizing and releasing the Winn-Dixie circular to press on a weekly basis. Directly responsible for ensuring 10 million circulars are printed each week without error. I know full well what true pressure is like when those crab legs better be 100% accurate - it's not a $1.00 mistake, it's a $5,000,000 mistake. Thankfully I've developed a knack for perfection - whew!Working with the brand, production, marketing and merchant teams I'd build, then version out the printed circular for the five states within which we operate. Attend executive sign-off meetings to discuss final edits. Upon final approval, prepare all files for press, including color-management and pre-production needed to ensure the files are delivered to press with zero errors or issues. I'd also then have to prepare the final files for Spanish translations, distribute them to a translation service, then get them off to press 24 hrs later. Using proprietary task management and database software, in conjunction with Adobe Creative Suite, I produce this collateral on a continuous workflow schedule, under extreme demands and tight deadlines that must be met. Production, teamwork, attention to detail and strong organizational skills are all a part of my daily duties. Speed, accuracy and my consistent brand recognition are my number one goals.

Jacksonville, Florida Area

Freelance graphic design and illustration; ongoing since the beginning of college through today.

Jacksonville, Florida

Internal PM who deals with internal staff in Design, Marketing, Finance, a variety of other Global PMs. Handles lots of different personalities on conference calls. Usually 10 or more people on a call with APC as the coordinator. Must coordinate projects and be assertive to get things done on time, on budget, correctly. Also escalate problems to solve them. Be sure work is delivered to outside vendors for production. Then delivered to appropriate final destination. The main tasks of the APC role are: Drive the overall Artwork development process for each project. Serve as of and guarantor of speed – both are critical to execution with excellence. Manage and report project progress /risk to key stakeholders. Manage graphics related master data. Drive approval process and clarity in stakeholder feedback as required. Escalate delay risks, specifically when it relates to Artwork content. Brief Graphic Developer (internal or external) to execute Artwork. Manage POs. Manage relationship with external partner for press approval and suppliers for supplier proofs validation.

Jacksonville, Florida Area

Responsible for design of ads, flyers and signage for major brands in the grocery store retail industry. Perform all tasks in the creative process, from initial design and concept to production and billing. Using proprietary task management and database software, in conjunction with Adobe Creative Suite, I produce print collateral on a continuous workflow schedule. Production, teamwork, attention to detail and strong organizational skills are all a part of my daily duties. Speed, accuracy and client satisfaction are my number one goals.

Jacksonville, Florida Area

Creating and managing new social media department from the ground up.

Jacksonville, Florida Area

From start to finish, I handle all aspects of graphic design and project management for printed collateral. Talk to clients, printer reps, office managers, other artists, proofreaders, etc along the way and do the actual production to keep projects moving until they deliver on time and on budget.

As an Assistant Home Building Supervisor, my duties included all aspects of new home building, from walking empty lots to warranty punch work in completed and closed homes. With no prior construction experience I helped build 42 homes in less than a year, while winning awards and accolades within the Ryland Homes company. Participated in pre-construction meetings, pre-drywall meetings, pre-settlement meetings, and final walks prior to closing. Under supervision, conducted slab inspections, frame walks, pre-drywall meetings, and presettlement orientations. Walked homes with inspectors, conducted post-settlement orientations, compiled punch lists for inventory homes, model homes and closed homes, then scheduled the work with the appropriate trades to complete the work. I've personally done everything from sweeping out framed homes to punch-work on specs, and complete final walk-through home closings with buyers.

Designed, printed, and billed print-related materials for clients ranging from discerning consumers and small business owners to high-end design agencies, city officials, universities, schools, wedding planners, and more. In this role I handled all tasks in the creative process, from initial design and concept to production and billing. Duties also included basic management tasks such as overseeing the overall quality of the work our department produced, customer relations, reporting to higher management and the owner, discussing pricing issues and profits, planning future department agendas, all while overseeing the entire technical upkeep and maintenance of the department's high-end publishing equipment.

Jacksonville, Florida Area

Responsible for design of websites, catalogs, and flyers for major manufacturers and dealers in the multi-billion dollar foodservice industry. Performed all tasks in the creative process, from initial design and concept to production and billing. Directly responsible for very large accounts and client relations. I was immediately re-hired after being laid off during the home building bust.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Associate Of Arts (A.A.), Fine And Studio Arts