✦ Leveraging marketing and technology to deliver business value ✦▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✉ shawn.goodin@gmail.comAs a senior Product Visionary and Marketing Technology Executive I’ve transformed companies through customer-obsessed, always-on, data-driven, omni-channel marketing experiences. I’ve built an industry reputation as a MarTech thought leader with a talent for delivering data-driven, digital marketing solutions. And I have a knack for influencing C-Suite decision-makers in high stakes negotiations and strategic partnerships/ventures. I’ve served as an Advisory Board member of the MarTech Conference, CDP Institute and keynote speaker at global industry conferences. In 2017, I was named to Synthesio’s “30 Tech Marketing Leaders Changing the Industry” list. Leveraging my marketing technology and operations expertise with a deep understanding of finance and various industries, I’ve guided numerous enterprise transformations that include:✦ Redefining JP Morgan Chase’s Marketing vision and modernizing how it communicates with 57M customers.✦ Fully integrating Clorox’s Marketing and IT organizations and playing a leading role in driving its 2020 vision to build a data-driven Marketing organization.✦ Transitioning Northwestern Mutual’s digital marketing strategy from product to lifestyle marketing centered on core customer values.These transformations and others have resulted in multimillion-dollar cost reductions, enhanced customer engagement, generated new revenue streams and created end-to-end omni-channel marketing experiences for major companies and startups in highly competitive markets. A decisive, nimble leader, I am a true visionary who sees where the industry is going and knows how to take a company from where it is today to where it wants to be. I have proven capable of driving enterprise-level transformation resulting in clear business value.Interested in learning more? Let’s connect on LinkedIn and continue the conversation.