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@aflac.com
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1 phone found area 800
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Shawn Kennedy is listed as Lifecycle Marketing ◾ Performance Marketing ◾ Revenue Operations (RevOps) ◾ Growth Strategy ◾ B2C ◾ B2B at Neighborly®, based in Raleigh-Durham-Chapel Hill Area, United States. AeroLeads shows a work email signal at aflac.com, phone signal with area code 800, and a matched LinkedIn profile for Shawn Kennedy.
Shawn Kennedy previously worked as Director of Marketing, Franchise Development at Neighborly® and Sr. Brand Manager, Brand Strategy and Lifecycle Marketing at Aflac. Shawn Kennedy holds Ba, Advertising from Michigan State University.
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AeroLeads found 1 current-domain work email signal for Shawn Kennedy. Compare company email patterns before reaching out.
I am an integrated full-funnel marketing and strategy leader with expertise in driving omnichannel audience engagement and business growth online and offline. My approach to marketing is as a driver of revenue driver, not a cost center. I translate "marketing-speak" to the language of business for the C-Suite. My experience includes both agency and client side, where I have successfully launched, positioned, repositioned and revitalized brands, products and services in a range of categories. I am a strategic thinker and passionate leader with B2C and B2B experience in product marketing, strategy development, team management, business development, and integrated campaign execution (across all media – traditional, digital and social media). I don't believe in a separation between "marketing" and "digital marketing"...I believe in marketing in a digital world.CATEGORY EXPERIENCE: Healthcare, Entertainment, Luxury/Premium Brands, Home Services, Hospitality, Automotive, Government, Film, Gaming, Social Media, Financial, Non-Profit, CPG, Technology and Start-Ups.BRAND EXPERIENCE: Aflac, Transamerica, The Ritz-Carlton, Activision, Electronic Arts, USA Network, Zynga, Partnership for a Drug Free America, Warner Bros., Toyota, Lexus, New Line Cinema, Focus Features, BT/Infonet, Procter & Gamble, VG Holding (Pandemic and BioWare Studios) and TNT Network.
Listed skills include Integrated Marketing, Advertising, Marketing Strategy, Digital Media, and 40 others.
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A career timeline built from the work history available for this profile.
Waco, Texas, Us
• Lead a team responsible for digital marketing strategy and lead acquisition, buyer journey mapping and content alignment, and marketing-driven revenue generation for franchising growth strategy for Neighborly, the world's largest home services company.
Columbus, Ga, Us
• Led a team responsible for acquisition, engagement and retention of Aflac distribution partners. Efforts have yielded lead increases of 12%, conversion increases of 19%, retention increases of 1.6%, and significant incremental revenue on flat or reduced budgets.• Drove recruitment branding strategy for Aflac.• Directed customer segmentation, value proposition development, positioning and engagement efforts to drive awareness, demand and adoption of Aflac products and services.• Designed, directed and funded strategic and tactical initiatives to increase adoption of Aflac’s proprietary worksite benefits software platform. Efforts have contributed to adoption increases of 9% above projections and doubling of platform revenue within a two-year period.• Leveraged data and reporting to identify opportunities at each node in our distribution value chain, develop hypothesis-driven pilot programs, establish program KPIs, test and scale when proven. • Mentored and coached team members and direct reports, oversee progress of assigned workload, and administer performance reviews.
Baltimore, Maryland, Us
• Led a team charged with increasing audience engagement, loyalty, and business through inbound and outbound marketing efforts across Transamerica's paid, owned and earned touchpoints.• Managed the development and execution of go-to-market efforts, including planning, research, analysis, strategy, tactical execution, lead generation, KPI identification and performance measurement. • Utilized a data-driven approach with Salesforce CRM and Marketo automation to manage, segment and target audiences throughout the sales and purchase funnels, resulting in engagement score improvements of over 30%, and product line revenue increases of over 20%.• Drove efforts around new product introductions, including audience segmentation, product positioning, training, and support.• Partnered with senior-level executives and cross-functional stakeholders to develop insight-driven, customer-focused strategic and tactical plans.• Managed marketing strategy, planning and budgeting.
Baltimore, Maryland, Us
Product Marketing, Strategic Marketing and Campaign Management.Duties:• Managed a team of four that developed and implemented messaging and marketing activities for Transamerica products and strategies.• Led market strategy and launch efforts for eight product introductions.
Baltimore, Maryland, Us
Product Marketing, Content Marketing and Campaign Management.Duties:• Managed campaigns for product launches and key initiatives, including audience segmentation, product positioning, training, and the development of sales education and support materials.• Synthesized a variety of data, research and information sources to inform strategic direction and audience-relevant insights. • Analyzed competitive market activities.
Malibu, Ca, Us
Provided consultation and strategic business plan development for United Way of Greater Los Angeles, Xceed Financial and Sockwa minimalist footwear.Duties performed included:• Analysis and issue identification.• Strategic plan development.• Development of new product strategy, planning, implementation and marketing plans.• Pro forma financial projections and revenue growth recommendations.• Performance targeting and forecasting.
Nyc , La, Us
Digital Marketing, Campaign Management, Disruption Consultancy (Strategic Consulting).• Led digital efforts for Activision’s Call of Duty: Modern Warfare 2 integrated marketing campaign. (Elements included: microsite, SEM, Twitter, Facebook application, viral video seeding, digital films, television and digital media banners). Sales were over $1 Billion (15 million units), which was the largest release ever at the time.• Strategic brand consulting projects for P&G, UCLA, Zynga (Mafia Wars and Farmville).• Planned and developed positioning and strategy platforms for Mafia Wars and Farmville, UCLA, and P&G’s Social Responsibility initiatives.
Culver City, California, Us
Digital Marketing, Branded-Entertainment, Social Media, Original Content/IP Development, Business Development and Management.• Developed, pitched and managed successful digital, social and branded-entertainment campaigns, including the award-winning USA Network/General Motors’ Burn Notice: Covert Ops franchise.• Managed personnel, budgets, resourcing and production relating to the timely completion and delivery of contracted agency output. Budgets ranged from $100K to 400K, with total project portfolio of over $2 million.• Developed and pitched original IP projects and properties to entertainment companies, including Fox Digital Media and NBC/Universal. • Production included television, digital, social media, and print.
Entertainment and Digital Marketing, Business Development.• Generated marketing plans and managed campaigns for entertainment and gaming clients.• Led a company re-positioning project, and developed tactical marketing approaches for business development.• Consulted on creative development, research, positioning and concept testing for the BioWare’s Dragon Age entertainment franchise, which has sold over 4 million units.• Provided strategic marketing consulting on Pandemic Studios' Saboteur title.• Established a new Digital Entertainment division at the company.
Los Angeles, Ca, Us
Marketing Campaign Management, Business Development, and Advertising Client Services.• Developed strategy, briefing documents, project deliverables, research plans, project timelines and RFP responses for domestic and global business pitches, including The Ritz-Carlton, Sony Consumer Electronics, Air Tahiti Nui, Australia Tourism, SanDisk and Washington Mutual. • Researched and monitored competitive landscape of agencies and industries/brand categories for agency business development.• Member of team that developed the strategic and creative brand identity for The Ritz-Carlton Hotel Company’s national and global presence.• Production experience included print, radio & collateral for Ritz-Carlton, and television, radio and print for Partnership for a Drug Free America.
Quick answers generated from the profile data available on this page.
Shawn Kennedy works for Neighborly®.
Shawn Kennedy is listed as Lifecycle Marketing ◾ Performance Marketing ◾ Revenue Operations (RevOps) ◾ Growth Strategy ◾ B2C ◾ B2B at Neighborly®.
AeroLeads has found 1 work email signal at @aflac.com for Shawn Kennedy at Neighborly®.
AeroLeads has found 1 phone signal(s) with area code 800 for Shawn Kennedy at Neighborly®.
Shawn Kennedy is based in Raleigh-Durham-Chapel Hill Area, United States while working with Neighborly®.
Shawn Kennedy has worked for Neighborly®, Aflac, Transamerica, Pepperdine University, and Tbwa\Chiat\Day.
You can use AeroLeads to view verified contact signals for Shawn Kennedy at Neighborly®, including work email, phone, and LinkedIn data when available.
Shawn Kennedy holds Ba, Advertising from Michigan State University.
Shawn Kennedy is listed with skills including Integrated Marketing, Advertising, Marketing Strategy, Digital Media, Digital Marketing, Marketing, Social Media, and Creative Direction.
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