Shawn Donahue Email & Phone Number

Greene, Ny

As a Product Marketing Manager in Automation at the Raymond Corporation, I develop strategies to maximize product adoption and ensure clear communication of our value proposition, focusing on sustainability and automation technology.• Develop and execute marketing strategies, aligning product strategy and pricing with market needs.• Create clear, compelling product messaging and sales tools.• Lead product launches, training, and cross-functional implementation.• Support sales with tools, campaigns, and value propositions to drive demand.• Engage customers through case studies, product demos, and industry events.• Build relationships with industry influencers and strategic partners.

Denver, Colorado, United States

• Leads the development of Bellco's overall internet strategy; serves on related committees/teams• Leads the definition of roadmaps, strategies, and product management from concepts in ideation through to market delivery• Leads a team of marketing strategists and coordinators to ensure high quality execution of marketing tactics and proper communication between internal stakeholders and external vendors• Collaborates with portfolio managers and broader marketing and operations teams to plan and execute marketing campaigns that deliver on company goals• Provides expertise in branding, user interface design, analytics, client management, and technical project management

Denver, Colorado, United States

• Managed execution and reporting of digital marketing strategies across multiple channels including display, video, streaming, search, email, etc.• Guided redesign and development of the public-facing website• Coordinated multi-functional, agile development teams. Wrote specifications based on synthesis of user needs, business goals/imperatives, market forces, technical restrictions• Primary company expert for marketing automation and segmentation efforts• Developed and managed strong relationships with internal leadership and stakeholders, external vendors and partners, and Credit Union consortium resources

Greater Denver Area

• Rebranded CarePoint Health and underlying service lines, upgrading the look, feel, and voice of the company. Key member of the cross functional team that worked on value propositions and brand awareness for central brand and the various service lines.• Managed multiple B2B and B2C initiatives, including tradeshow support, working cross functionally with specialized teams within the company to push key company objectives with direct ROI. Owned integrated marketing campaign development from inception to delivery and reporting.• Learned to utilize through the company’s electronic medical record system to support marketing operations, developing customer/patient personas and key demographic research. Developed a method to determine true ROI between actual revenue and leads coming from the website.• Designed and developed website and marketing content for all service line websites; managed search engine optimization.• Rolled out online reputation management for CarePoint Neurosurgery, utilizing marketing automation to build reputation of the practice and individual physicians.• Owned new business development collateral creation for Blue Sky Telehealth, a national acute stroke stroke neurology practice, supporting sales and clinical staff with tools as needed. • Determined demand generation direction and strategy for Adwords campaigns, working with vendor to enhance campaign effectiveness; managed paid social media campaigns.• Worked closely with executive team on high-level company reporting to key clients and stakeholders including annual reports and business development pitch decks.

Greater Denver Area

Greater Denver Area

• Grew client base from nil by internet marketing and networking. Client list included Financial Planning Association (FPA), breweries, restaurants/food trucks, filmmakers, independent design agencies, etc.• Designed and executed new branding for restaurants and food trucks including complete visual identity, website, and social media presence.• Managed paid social media campaigns and event promotion.• Provided back-end management and IT support for multiple clients.• Worked with clients to develop new business, learning pain points, educating them, and planning with them on how I could help them address those pain points, then executing.

Brooklyn Park, Mn

• Drove integrated campaign design, execution, and fulfillment for both B2C and B2B audiences, supporting a national sales team.• Designed and developed websites of acquired auto body businesses in addition to domain and hosting management, reporting, and search engine optimization• Brand and co-brand development including print/identity materials, websites, on-hold messaging, social media profiles, etc.• Managed event branding and execution for conferences and charitable partners• Administered national sales team CRM system• Supported internal communications, including operational playbook development, video messaging from the CEO, etc.

Brooklyn Park

United States

Master Of Business Administration - Mba

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Study Abroad