Oversee and lead all aspects of marketing team, vision, strategy, brand, and technologySuccessfully managed marketing budget with a 900% ROI average per year over the past 5 yearsDesigned and built: full marketing technology stack including; Salesforce Sales Cloud CRM, Marketing Automation Platform, Web Server, Content Management System, Website, SEO, SEM, Graphic Design, Email Marketing, Webinar and other systemsCreated enterprise level lead generation system with Search Engine (SEM), Mass Email, Automated Multi-Channel marketing, trade show, and offline campaignsProduce and personally host high quality, high attendance Webinars on multiple platforms such as Zoom, GoToMeeting, Teams and moreArchitected and manage Salesforce CRM platform acting as head technical Salesforce Admin

Led Marketing Team that increased Newsweek subscriber base by 1000% over the course of 2 yearsHead of Marketing, Social Media and Advertorial Sales for all IBT Media properties: Newsweek, International Business Times, Medical Daily, iDigitalTimes, & ten other propertiesResponsible for Digital Marketing strategy and execution including management and performance for all online technologies, applications and tools (CRMs, Content Management Systems, Email, Social, Advertising, Direct Mail, Paid Search, Data Management, Automation, & Analytics)Lead Subscription Marketing team responsible for print & digital subscriber growth, including management of apps on ten different platformsManage and optimize digital content paywall technology platform and reporting systemSalesforce Administrator & Developer for all IBT Media propertiesFounded and lead the Native Advertising team with sales to Fortune 500 companies such as MasterCard, Barclays, & Gold.orgLead Customer Service & Retention team, built and manage customer service data management platform

Director of Marketing for Universum Digital & Doostang, the world's leading employer branding company with a variety of career focused websites, job boards, and technology solutions for Fortune 500 companiesResponsible for all marketing initiatives including email, social, SEM, blogging, and ecommerce platformCreated ‘Virtual Recruiting’ product allowing employers to conduct online recruiting sessions with groups of candidates worldwide, with clients such as Google, Ericsson, the NSA, Shell and moreLead Salesforce administrator and developer for Americas region

Generated high value leads of Fortune 500 retailersDesigned and implemented email marketing systemCreated and managed email marketing campaigns Modernized and rebuilt company website using Drupal CMSManaged search engine marketing campaigns (SEM)

Email Marketing & Lead GenerationSalesforce CRM ManagementResponsible for data management, research, migration, and reportingCreated lead work-flow, scoring, auto-response and dashboard systemsDesigned sales and marketing pipelines and forecasting systemsDeveloped lead management and lead nurturing system

Proposed, created and managed the company’s first email marketing initiativesLead CRM Administrator responsible for 50 officesNational email marketing manager responsible for all online marketing activitiesIntranet Manager for Northeast RegionGenerated new leads worth $16 million in new business in 2 yearsManaged various marketing team members

Database ManagementWeb DesignGraphic DesignEmail Marketing