Shawn Duckett Email & Phone Number

Portland, Oregon Area

Leading the transition from a commodity product to a brand focused on purpose-based, social initiatives—that just happens to also sell premium wood flooring. The results have been a steady 30% increase in sales. And a whole lot of good done.

Portland, Oregon Area

I was tasked with standing up D2C/eComm marketing program to meet $40MM/yr hyper growth business objectives.• Focused on cross-functional team development and marketing process establishment. • Created custom product demand forecasting system.

Vancouver, Washington

I led a matrixed marketing team of 7 responsible for developing global corporate brand and product go-to-market strategies, positioning Alpha-Tec as the technology solution provider of choice in a highly-technical, clinical diagnostics industry.✔ Results were a two-fold increase in core product sales, reduction in product costs, significant improvements in brand recognition, and increased volume of content-centric marketing project completion.Achievements:• Packaging redesign resulted in a 15% reduction in production costs • Redevelopment of company website using Wordpress , HTML, CSS and Google Webmaster Tools • Built integrated, multi-channel digital campaign which increased traffic 120% and decreased bounce rate 50%• Introduced inbound campaign which increased web sales inquiries 10% month-over-month in 2017• Succeeded in increasing sales of gateway product lines in 2016-17 with integrated inbound-outbound campaigns• Reduced trade show costs by standardizing planning/managementResponsibilities:• Matrixed team leadership• Brand creative direction• Lead global marketing, communications and PR activities; including product positioning, thought-leadership content development, email, AdWords and ReMarketing campaign creation, Customer Path funnel advancement, and MQL cultivation• Managed distributor relations ensuring brand adherence• Facilitated reorganization of company and product brand• Managed trade show activities including event planning, storefront design and Marketing KPI development• FDA and CE regulation

Austin, Texas Area

As Chief Marketing Officer I set strategic branding and marketing direction to establish Prista as a thought-leader, and go-to solution in the healthcare analytics SaaS industry.During my tenure, Prista doubled its market share and established itself as the go-to solution for healthcare data analytics. • Lead, created and implemented sales and go-to-market strategies to drive growth. • Developed, built and drove the company brand.

Austin, Texas Area

I was headhunted to lead Catalyst agency—consisting of a 20+ cross-functional team of marketing, advertising, account management and digital professionals, with 100+ clients nation-wide—through an ownership-transition and to improve agency performance.✔ Successful in raising client satisfaction, improving design quality and staff morale — leading to both happy clients, and Catalyst earning the title of the #2 Design Agency in Austin by the Austin Business Journal for 2013.Achievements:• Increased NOI +$1MM in under 12-months with a focus on customer satisfaction, improved agency practices, and development of recurring "sticky" services.Responsibilities:• P&L of 3+ M• Transition management• Leadership of cross-functional team of 15• Business development and Key Account Management• Product development• Sales, Integrated marketing plan development and execution, contract negotiations• Tasked with improving client relations, increasing production quality and helping establish a client-focused company culture, during a sensitive transition of ownership• Leadership of creative, interactive and account management, delivering integrated traditional, interactive and social marketing solutions for clients ranging from college student housing properties, national non-profit organizations, and global high-tech companies

Portland, Oregon Area

Provided B2B, B2C and D2C Marketing and Creative Direction to help companies achieve hyper-growth objectives.• Stand-up eCommerce D2C businesses• Creative, Marketing, Account Management, and Customer Service Personnel Recruiting and Cultivation• Program systems, infrastructure, and SOP generation• Business planning, capabilities auditing, and growth forecasting

Eugene, Oregon Area

As Art Director I was responsible for the conceptualization and production of print, digital, web, environmental and video projects clients across multiple industries, both B2B and B2C while maintaining strict adherence each individual brand.Achievements:• Awarded WebAwards "Best Design" for CAWOOD website 2006Clients:The Nature ConservancyMercedes-Benz of EugeneMarket of ChoiceLane County Public WorksUniversity of OregonThe Slocum Center

Eugene, Oregon Area

Eugene, Oregon Area