Shawne Carr Email & Phone Number

Bellevue, Washington, United States

Bellevue

• Oversee operations of the web publishing engagement, generating $1.1M annual revenue.• Lead a team of 7 – 8 publishers providing site management services and serve as primary interface with the client.• Managed transition of service from previous supplier, ensuring a smooth transfer of site management deliverables.• Implemented and operationalized KPI and SLA measurement and reporting, including monthly and quarterly client business reviews. • Lead the team to incorporate process adherence, cross-training, and innovation into regular team rhythms.• Transitioned the publishing model from a pay-to-play model to an Agile, Sprint-driven methodology, resulting in a 40% gain in productivity and 20% drop in publishing backlog.• Operationalized all sprint methodologies including weekly capacity planning, daily stand-ups, stakeholder sprint check-ins and prioritization meetings.• Initiated updates to the publishing request intake system to optimize and streamline publishing workflows and deliverables.• Implemented and led periodic stakeholder education sessions to socialize the site publishing processes and best practices for ensuring on-time delivery of publishing projects.• Finalized initial stakeholder-facing documentation and implemented process to ensure monthly updates.

Bellevue

• Managed the migration of 100s of automated emails sending from multiple 3rd party email platforms to send from an in-house email platform, including mapping and documentation of system data triggers and API integration to the new platform.• Manage the Lifecycle and Evangelism Communications work stream for several audience teams onboarding and producing up to 20 emails campaigns monthly, reaching up to 2 million recipients.• Create, streamline and document communications processes, create and maintain communications roadmaps, editorial calendars and publishing schedules, and communications projects liaison with Microsoft stakeholders.• On-board and train communications project managers, stakeholders and product owners on end-to-end processes. • Subject matter expert on all data system dependencies and integration requirements, privacy compliance and oversight required for email communications enablement. • Manage the migration of emails sending from 3rd party email platforms to send from in-house platform, including 100 automated system triggered mail templates.• Use email performance analytics and best practices to guide communications strategy and execution in partnership with key stakeholders, resulting in 72% increase in open rates and 58% increase in click-through rates.• Manage email communications team project priorities using VSTS framework, acting as SCRUM master, holding daily sprint stand-ups and weekly stakeholder reporting.

Bellevue

Team lead managing the newsletter work stream, including training, process streamlining and documentation, and communications with Microsoft stakeholders.Execute newsletter communications to field sales teams and external partners, including copyediting for adherence to Microsoft style guidelines, building, customizing, and obtaining approvals for weekly and monthly newsletters.Redesign newsletter templates to adhere to Microsoft style and brand guidelines.Use newsletter performance analytics to inform newsletter strategy and execution.Manage and execute subscription campaigns for partner-facing communications.

United States

Manage the execution of newsletter communications to field sales teams and external partners, including copyediting for adherence to Microsoft style guidelines, building, customizing, and obtaining approvals for weekly and monthly newsletters.Redesign newsletter templates to adhere to new Microsoft style and brand guidelines.Provide newsletter performance analytics to a variety of stakeholders, acting subject matter expert for all newsletter performance metrics.Document newsletter team processes and procedures.Manage and execute subscription campaigns for partner-facing communications.

Seattle, Wa

Editor and Site Merchandiser for Amazon.com/Shoes & endless.comPlan, coordinate and execute merchandising initiatives to drive revenue growth, traffic, and demand for endless.com and Amazon.com/Shoes.Analyze performance of site content and email, analyze traffic patterns, and optimize for seasonality, relevance and selection.Work with vendors and vendor managers to create on-brand, best-in-class content, tailored to appropriate customers.Drive site improvements to completion by coordinating with project managers, web developers, buyers, designers, and other merchandisers.

Edited Kindle content for a mission critical project using a proprietary publishing tool.Tracked and updated content in Excel.Performed QA on updated content.

Developed and implemented marketing communication plan, company style guides and communications objectives.Managed all event marketing, including tradeshow and partner marketing events.Developed and managed creation of all marketing content including web sites, e-mail marketing, company presentation templates, company profiles, product and program brochures, press releases, direct mail, newsletters, and trade journal ads. Developed company Internet commerce sales channel, including creation of all Internet commerce initiatives and management of all projects supporting these initiatives. Evaluate internal company processes and make recommendations for improvements to those processes including: Board of Directors Reporting Process and Sarbanes-Oxley 404 Compliance Documentation

Copyedited reports, presentations, workbooks, proposals and questionnaires, reviewing for accuracy, style, and quality, while adhering to company style guide.Checked logic and skip patterns for Web-based questionnaires.Resolved issues and questions pertaining to deliverables with author.

Member of Web Development Team and developed and implemented use of Cascading Style Sheets and Web site style standards.Team representative/lead on all graphics, copy and customer documentation support for web site redesign projects.Desktop publisher, graphic designer, writer and copyeditor for print publications including technical data sheets, user guides, product briefs and marketing ads.

Bachelor Of Arts, Electronic Media, Professional Writing

Activities and Societies: Salmon Creek Journal Production TeamGraduated Summa cum Laude

Associate Of Arts, English, New Media