Shawn Espeseth Email & Phone Number

The Global Product Manager directs business development of a product line from ideation to launch. In this role strategic direction is provided through business cases demonstrating the financial return on investment. This role owns the customer requirements and acts as voice of the customer during development ensuring product meet customer needs. This role manages upstream marketing activities, coordinates strategically with global downstream partners ensuring proper product localization and sales training occur, and develops strategic partnerships with outside entities. •Drove business planning and execution for 2.5 year, $24M project providing needed EMR integration resulting in increased product revenue, ASP, and preserving existing sales•Developed and managed relationships with partner companies to install and test our new software as part of a beta implementation at a customer site•Developed first iPad app based sales tool, allowing sales to demonstrate the product without dependency on a network connection or the delays associated with laptops•Aligned communication strategies through central coordination of strategic messaging, participation in trades show, press releases, online tools, and supporting key account sales presentations•Authored new charter and business plans for line expansions of the software development projects followed by presentations to senior management extending the product road map 5 years into the future •Marketing program execution resulted in 31% market penetration increase over 2 years

Internal project management for software and systems upgrades designed to improve internal stakeholder performance. Ensure projects alignment with goals enhancing productivity and compliance. Cross functional communication management to coordinate requirements gathering, implementation, and user training. Strategic planning and project prioritization.•Launched internal software reducing user time overhead by 40% and eliminated near daily crashes of predecessor system•Collected internal user requirements driving selection and implementation of a global workflow management solution increasing compliance and reducing potential regulatory exposures•Managed software development project reducing user rework by over 75% and increasing job throughput by 50%

Greater Minneapolis-St. Paul Area

Appointed for the academic year partnering with members of the Medical Device Fellowship at the University of Minnesota and providing business strategy and valuation of medical device ideas and patents. Provided business intelligence to the engineering team as upstream product management.•Presented business evaluation of premarket medical devices covering areas related to market valuation: market size and competition, IP strategies and freedom to operate, FDA and regulatory considerations, reimbursement, and operations•Provided the office of technology commercialization information on the potential value of an idea and information on how the idea can be sold or spun off into a separate company, or licensed to an existing company

Greater Minneapolis-St. Paul Area

Recruited to join a startup company’s management team based on performance in class project developing business plans for the company. Designed marketing and business strategies and product launch.• Managed sales strategy of products allowing sales force to focus on priority targets• Created market segmentation plan, prioritize segments and determine approaches for each• Developed prospects and expand sales pipeline through CRM implementation

Hired as a technical lead for the product, and expanded responsibility to include: sales messaging, launch planning and execution, business planning, and key account presentation support. Develop business processes and strategies for two acquired product lines that combined medical lab science and information technology. Created new processes to bring products to market and attain operation stability. Manage support and implementation of the product lines.• Designed new marketing strategies for acquired product lines• launched new product to sales force, instrumental in increasing sales 12%• Created new processes for support of acquired lines, reducing warranty returns by over 70%• Redesigned implementation process, reducing costs by 55% and lead time by 2 weeks

Mba, Marketing, With A Specialization From Medical Industry Leadership Institute

•Graduate fellow for the Medical Indudtry Leadership institute. •Analyzed the market for medical device patents to determine the market.

Bs, Microbiology, Genetics And Cell Biology

•Conducted graduate-level research on engineering genetic phage resistance mechanisms to L. Lactis •Granted access to graduate level.