Shawn D. Felty Email & Phone Number

Selinsgrove, Us

Bringing over 30 years of marketing, advertising, and digital expertise to the organization, Shawn Felty teamed with Northern Exposure Advertising to spearhead the group’s new digital billboard program. As the Account Executive, Felty’s role gives him the creative freedom to develop and build the NEA brand, beginning in the Susquehanna Valley and extending regionally and nationally. Currently accepting advertisers, NEA provides businesses with the opportunity to display their messages on new state-of-the-art digital billboards on Route 15, north of Shamokin Dam and south of Winfield on the property of the former Gilbert’s Garden Center. Advertisers can project their designs on high-quality 22' state-of-the-art Ultra-Bright HD 16mm LED screens. Felty was drawn to this new venture because digital advertising offers a host of benefits over traditional billboards including the flexibility to frequently rotate and change messages and because the prime location yields nearly 18,000 impressions per week! You can learn more at www.neadvertising.com.

Selinsgrove, Pennsylvania, Us

Well-skilled in marketing, sales, and creative direction, President and Creative Director Shawn Felty brings more than 30 years of traditional, interactive, and digital agency experience to Sire Advertising. As an innovative front-runner, Felty leads copywriters, designers, and digital team members to create a vision for selling products and services. He creates new ideas for branding, advertising campaigns, marketing messages, and social media plans. Felty has a strong sense for design and listens to clients to develop successful, individualized strategies that meet clients’ objectives through planning, implementing, and generating new leads. Felty also possesses extensive experience with customer service, public relations, media placement, marketing automation, and social media strategies. On a daily basis, Felty is proactive in engaging in new business development and account management, while refining his analytical, decision-making, interpersonal, leadership, and management skills. Shawn earned a Bachelor of Fine Arts degree in Communication and Design from Wilkes University and attended graduate school at Syracuse University.An avid golfer, Shawn can be found tearing up area fairways when not working his way out from under a pile of job jackets. His self-confessed workaholic tendencies leave little time for leisure, but Shawn does reserve time for coaching youth sports, volunteering within the community, and assisting organizations with fundraising efforts. Shawn lives in Selinsgrove with his son Mikey and daughter Lexi.

Eager to start something fresh, build upon my design background, and learn more about web design and development, I accepted a new position as Web Designer for a start-up company, MarginPoint, which was located in Williamsport. During my tenure at MarginPoint, I was trained and learned to develop innovative websites for a variety of clients including layout and design as well as site development and SEO integration. As part of our integrated marketing approach, I was promoted to head the introduction of traditional agency service offerings in the spring of 2001. MarginPoint began as a web development firm and wanted to grow into a full-service agency. With my assistance, we were able to expand service offerings to include: marketing, advertising (newspaper, radio, and billboard), creative services, media placement, pre-production, and traditional printing services. In addition to my new role in business development, I served as an account representative, art director, and graphic designer. Being a part of a start-up organization gave me valuable insight into all aspects of the agency environment from accounting and sales to client relations and business development. I learned a great deal about the web, programming, SEO, sales, and everyday business operations. We were a small privately-owned company driven by a love for design and an entrepreneurial spirit. Overall, my grassroots involvement and valuable client and business experiences gave me the firsthand knowledge and inspiration that helped lay the framework for my desire to start my own agency.

My tenure at PhaseOne began in August 1993 where I started as a Graphic Designer. In 1995, I was promoted to Creative Director, a new position which allowed me to build upon my solid design background and offer guidance and oversight to our creative team, which included art directors, graphic designers, copywriters, and account executives. As Creative Director, I worked with the group to oversee the entire creative process from concept to completion. Specifically, I assisted with the development of the marketing strategy, met with clients, developed creative briefs, and worked to ensure the concepts and marketing matched the clients’ goals, sales strategies, and creative mission. I also teamed with sales personnel as a creative liaison to streamline the process and implement marketing strategies that were on target and within budget.

Advertising Design

Bfa, Communication Design