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Chicago based brand strategist with a creative agency background, working to build the GRIDLIFE Motorsports brand with a philosophy of motorsports inclusion. Deep in car culture, DIY automotive, festival culture, social media, campaign planning, influencer strategy, content production, trailer hangs and track suits.
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DirectorGridlifeChicago, Il, Us -
Strategy DirectorGridlife Apr 2018 - PresentChicago -
Sr. StrategistDdb Apr 2017 - Apr 2018Chicago, Illinois -
StrategistFreelance Sep 2016 - Apr 2017Chicago
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StrategistGrow (Norfolk, Va) Jul 2015 - Aug 2016NorfolkAs the resident Strategist at Grow I delivered insight-driven ideas for integrated campaigns with a focus on digital innovation for both clients and agency endeavors.Led Grow’s digital strategy for Google’s Art, Copy & Code program as well as the 2016 Living Room Products “Tap.Tap. Boom!” campaign including the introduction of their new Google Home product. Drove the campaign concepting efforts for Luc Besson’s Valerian feature film (2017), as well as “The Infiltrator” and “Miss Peregrine’s Home for Peculiar Children” motion pictures. Worked to identify the creative technology approach for Grow’s Transparent Seas interactive mural in Norfolk’s NEON Arts District. [https://www.youtube.com/watch?v=-AYBIf6-4pA]Supported the Director of New Business in researching and approaching new client opportunities and from “Meet and Greets”, to RFP's, to creative presentation.Creator and Host of the “Geek Out’s at Grow” speaker series with the aim of inspiring colleagues and clients with emerging trends in business, culture, trends, technology and customer experience. -
Digital StrategistBlast Radius, Designkitchen Feb 2012 - Jul 2015ChicagoResponsible for the driving strategy and innovation through our creative work. -
Project ManagerDesignkitchen Nov 2009 - Feb 2012Chicagoconcept development, planning, presenting and executing integrated campaigns, videos, website redesigns, microsites, social network applications on time and on budget.
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Senior Associate - Harley-DavidsonWhittmanhart Interactive Jun 2008 - Aug 2009Harley-Davidson Account:- Managed multiple interactive marketing campaigns which included site and application.- Led cross-functional teams to drive the execution of all deliverables- Work directly with the National Broadcast Creative Director to establish the approach, determine costs and execution of Video/Photo shoots for site content.- Responsible for the generation of project plans, estimates and statements of work- Developed creative concepts for quarterly Model Year promotions in collaboration with the creative team.- Served as the day-to-day client contact on the 2008 VRSC Muscle promotion featuring Marissa Miller (h-d.com/muscle) -
Assistant Account ExecutiveElement 79 Sep 2007 - May 2008Celebrity Cruises September, 2007 - June 2008Led the development and execution of seven phases of site updates over six months to announce the arrival of a new class of ship on www.celebritysolstice.comAssisted the development and production of three 15 second pods for abc.com's media playerOversaw the development and production of roughly 45 online media unitsManaged the online budgets for interactive work for Celebrity Cruises -
Assistant Account ExecutiveLeo Burnett 2006 - 2007Produced 28 short films for the webManaged on location film productions and photo-shootsPartnered with planning department to develop new content for videoObtained location, business, product and talent releases for shoots that occurred in locations across North AmericaResearched content, talent and locations for all film productionsDeveloped & efficiently managed a $55M budgetConstructed comprehensive reports on current trends and future direction of the interactive landscape
Shawn Fenton Skills
Shawn Fenton Education Details
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Ithaca CollegeBusiness Administration; International Business
Frequently Asked Questions about Shawn Fenton
What company does Shawn Fenton work for?
Shawn Fenton works for Gridlife
What is Shawn Fenton's role at the current company?
Shawn Fenton's current role is Director.
What is Shawn Fenton's email address?
Shawn Fenton's email address is sh****@****ail.com
What is Shawn Fenton's direct phone number?
Shawn Fenton's direct phone number is +131861*****
What schools did Shawn Fenton attend?
Shawn Fenton attended Ithaca College.
What are some of Shawn Fenton's interests?
Shawn Fenton has interest in Waste Materials, Cougars, United Arab Emirates, Concept Development, Banksy (Artist), Gizmodo, Kelly, Hewlett Packard, Snowboarding, No Line Campaign Strategy.
What skills is Shawn Fenton known for?
Shawn Fenton has skills like Digital Strategy, Integrated Marketing, Interactive Advertising, Interactive Marketing, Creative Direction, Concept Development, User Experience, Creative Strategy, Brand Development, Strategy, Copywriting, Digital Marketing.
Who are Shawn Fenton's colleagues?
Shawn Fenton's colleagues are Keleen Hitzel, Owen Horst, James Harvey, Jon Halperin, Kyle Heyer, Gray Sitton, Jack Schwartz.
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Shawn Fenton
Newark, Ca -
Shawn Fenton
South River, Nj1comcast.com -
Shawn Fenton
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Shawn Fenton
Spokane, Wa4netrush.com, netrush.com, naturalfactors.com, naturalfactors.com2 +136053XXXXX
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