With over 15 years of successful Digital/Marketing leadership experience, I excel in brand development/positioning and in transforming customer insights into real, actionable growth strategies. I can communicate your value proposition to diverse audiences and find your most profitable consumers buried in the data. Trusted Digital Marketing advisor to Retail Giants, Financial Firms with over $100B in combined revenue, and even Rock & Roll legends (CHEAP TRICK, SMASHING PUMPKINS, EVERCLEAR). My career is marked by high-profile campaigns and digital initiatives that have delivered $250M+ in topline revenue to firms. I've led marketing teams of 5 - 75. I am a do-er.Prior to my corporate career, I founded and led two successful tech startups. In 1996, I started Getsigned.com, Inc - a popular pre-"American Idol" new artist discovery platform that innovated the way music is discovered and artistry empowered. Acquired by Silicon Valley startup Garageband.com in 2000, I spent two years as "Founder/Director of Artist Relations" at their San Francisco HQ before founding New Media Interactiv, a Digital Tech consultancy with clients such as AOL, Beat Kangz Electronics (A Nashville-based musical instrument start-up), Rock and Roll Hall of Famers Cheap Trick, the Smashing Pumpkins, Everclear, Capitol Records and more. My work with the Smashing Pumpkins earned a "Best Artist Website Experience" nomination at the September 1999 MTV VMAs (first and only year this category existed). In 2012, I transitioned into corporate Marketing as a highly sought after Digital/E-Commerce executive leading transformation across Financial Services (First Financial Bancorp, Protective Life Insurance, TEMPO Fintech) and Retail.Specialties: Brand Strategy & Messaging, Digital Marketing, Customer Marketing (CRM), CMS, Content Marketing, Analytics, MarTech, Adobe AEM, Email Marketing, eCommerce, Marketing Automation (ExactTarget, Pardot, HubSpot), Affiliate & Referral Programs, Team leadership and people development, Customer Experience.