Shawn Firminger Email & Phone Number

Redmond, Washington, United States

Kirkland, Washington, US

Apply SVPG best practices associated with product discovery and productization to bring cloud-based identity proofing platform and mobile applications to enterprise customers. Use of AI ML models for high-speed automated accuracy results.

Kirkland, Washington, US

AuthenticID provides a fast, easy, inexpensive, and reliable way to verify real-world identities across the Internet with automated identity verification by a trusted party such as AuthenticID with cryptographic-based KYC (Know Your Customer) and AML (anti money laundering) compliance.

• Started company focused on decoding a couple’s “relational DNA” to provide personalized experiences that build attachment and intimacy.
• Identified market gap for personalized, gamified experiences to build relationships
• Defined product vision, user experience, and monetization strategy
• Contracted and managed offshore team in India to develop iOS and Android app
• Established research partnership with major university to curate relational science
• Led fundraising effort among angel investors and VC firms

Redmond, Washington, US

• Aligned overall games portfolio with new strategic direction.
• Developed first-party portfolio strategy resulting in greater investment in big exclusive franchises (and less on smaller IP) to drive platform and device sales
• Developed portfolio-wide KPI metrics for acquisition, engagement, and retention to standardize performance evaluation and decision making
• Defined top-ten platform showcase features to focus product investment decisions and marketing messages

Redmond, Washington, US

• Identified and prioritized consumer experiences for new HoloLens virtual/mixed reality device.
• Synthesized primary, secondary, and experiential research to identify launch portfolio of differentiated consumer experiences across productivity, communication, entertainment, and lifestyle categories
• Analyzed and monitored competitive landscape (Apple, Google, Facebook, Amazon, Nintendo, Sony) to spot opportunities and threats impacting program

Redmond, Washington, US

• Incubated 3D video chat experience using Kinect sensors to track body movement and facial expressions rendered on Xbox Avatars.
• Launched Avatar Kinect communication service on Xbox Live/FunLabs to validate consumer interest in 3D chat experience
• Built design team (tech art, modeling, animation, UX & visual design) to deliver 3D environments, character animations, viseme maps, and 2D visuals
• Recruited engineering team to develop task-based, multi-core enabled rendering engine and content pipeline

Redmond, Washington, US

• Managed product studio with P&L responsibility ($28M in OPEX on $100M sales with 30% ROI).
• Defined vision, strategy, and product roadmap to drive business impact for consumer entertainment products (Flight Simulator and Train Simulator)
• Launched new enterprise simulation platform (ESP) to disrupt $20B simulation industry with innovative, low-cost training solution platform
• Built 125-person team across multiple disciplines to deliver product experiences and GTM execution—engineering, art, design, program mgmt, test, biz dev, and marketing
• Led culture change within studio and restructured leadership team to optimize customer focus, development practices, team accountability, and team-member satisfaction
• Applied customer research data to drive product design decisions and GTM campaign