Apply SVPG best practices associated with product discovery and productization to bring cloud-based identity proofing platform and mobile applications to enterprise customers. Use of AI ML models for high-speed automated accuracy results.

AuthenticID provides a fast, easy, inexpensive, and reliable way to verify real-world identities across the Internet with automated identity verification by a trusted party such as AuthenticID with cryptographic-based KYC (Know Your Customer) and AML (anti money laundering) compliance.

Started company focused on decoding a couple’s “relational DNA” to provide personalized experiences that build attachment and intimacy.• Identified market gap for personalized, gamified experiences to build relationships• Defined product vision, user experience, and monetization strategy• Contracted and managed offshore team in India to develop iOS and Android app• Established research partnership with major university to curate relational science• Led fundraising effort among angel investors and VC firms

Aligned overall games portfolio with new strategic direction.• Developed first-party portfolio strategy resulting in greater investment in big exclusive franchises (and less on smaller IP) to drive platform and device sales• Developed portfolio-wide KPI metrics for acquisition, engagement, and retention to standardize performance evaluation and decision making• Defined top-ten platform showcase features to focus product investment decisions and marketing messages

Identified and prioritized consumer experiences for new HoloLens virtual/mixed reality device.• Synthesized primary, secondary, and experiential research to identify launch portfolio of differentiated consumer experiences across productivity, communication, entertainment, and lifestyle categories• Analyzed and monitored competitive landscape (Apple, Google, Facebook, Amazon, Nintendo, Sony) to spot opportunities and threats impacting program

Incubated 3D video chat experience using Kinect sensors to track body movement and facial expressions rendered on Xbox Avatars.• Launched Avatar Kinect communication service on Xbox Live/FunLabs to validate consumer interest in 3D chat experience• Built design team (tech art, modeling, animation, UX & visual design) to deliver 3D environments, character animations, viseme maps, and 2D visuals• Recruited engineering team to develop task-based, multi-core enabled rendering engine and content pipeline

Managed product studio with P&L responsibility ($28M in OPEX on $100M sales with 30% ROI).• Defined vision, strategy, and product roadmap to drive business impact for consumer entertainment products (Flight Simulator and Train Simulator) • Launched new enterprise simulation platform (ESP) to disrupt $20B simulation industry with innovative, low-cost training solution platform• Built 125-person team across multiple disciplines to deliver product experiences and GTM execution—engineering, art, design, program mgmt, test, biz dev, and marketing• Led culture change within studio and restructured leadership team to optimize customer focus, development practices, team accountability, and team-member satisfaction• Applied customer research data to drive product design decisions and GTM campaign• Conducted build/buy analysis to acquire technology and license content to raise product fidelity derived from data providers, hardware/vehicle manufacturers, etc.• Created platform SDK and launched developer conferences to engage development community and increase breadth and quality of 3rd party add-on products and services• Served as PR spokesperson for product launches and key enterprise customer visits