Strategic product leadership of all aspects of the product lifecycle for a portfolio of instructional programs at College Board: visioning, user research, design thinking, new product development, pricing and packaging, product roadmapping and backlog management, communications, and marketing, as well as business planning, P&L management, and business development. Strong leadership of a staff of 30 (hybrid and remote) in a multi-tiered management structure, overseeing Marketing, Product Management, User Research and Digital Product Delivery, responsible for $38MM in annual revenue.Key accomplishments:- Led product strategy, digital product development, and launch of College Board's new Pre-AP Program, which exceeded sales goals by over 25% in its first year; the program has grown by over 155% since the initial launch in FY20, with $13MM in annual revenue. - Designed and implemented a revenue pipeline strategy from Pre-AP to AP, leading to a 7% increase in AP exams by Pre-AP students.- Secured Pre-AP's first statewide contract, enabling state-funded access to all Pre-AP courses for all 9th and 10th grade students in Arkansas for three years.- Fully replatformed SpringBoard Digital product, which led to nearly 30% increase in overall usage, with 200% and 290% increases in teacher and student usage of Progress Reports, respectively.- Launched two new SpringBoard ELA editions for middle school and high school, which were adopted by the states of Tennessee, North Carolina, New Mexico, Louisiana, and Texas. Received EdReports' highest quality rating for instructional materials: all green across all gates.

Product manager for two digital platforms, the CODiE Award-winning SpringBoard Digital and Pre-AP Classroom. Managed three staff (onsite and remote), as well as two external sprint teams. Key accomplishments:- Led initial design and development of Pre-AP Classroom, an instructional platform that optimized assessment assignment experiences, and supported teachers with comprehensive reporting.- Replatformed SpringBoard Digital's eBook experience along with a full UX redesign and new CMS, which delivered over 60% increase in ELA materials usage and overall SpringBoard Digital student platform usage by 16%.- Reallocated vendor work to a new development house, leading to over $1MM in annual savings along with a significant increase in sprint team velocity.

Served as acting product manager for a variety of strategic product initiatives across the organization. Worked across program marketing leads to develop a cohesive digital marketing strategy aligned to constituent lifecycles. Key accomplishments:- Product manager for relaunch of the SAT Suite of Assessments digital practice experience in support of the SAT redesign.- Designed and launched college search tool to encourage low-income students to use college application fee waivers.- Led research and validation to create a cross-program student journey map to support all product development and a more coherent student engagement experience.- Developed initial multi-channel outreach strategy for Apply to Four campaign, focused on encouraging low-income, high performing students to apply to at least four colleges.

Product Manager for SAT Student digital experience; strategic leadership of digital marketing (online ads, email, SEM) for SAT across all audiences.Key accomplishments:- Led iterative redesign and testing of homepage promotional space to significantly increase CTR of cross-promotions .- Managed content development and strategy of all student- and parent-facing emails, with consistent A/B testing to drive increased SAT registrations.- Managed a $1MM digital ad budget, with a focus on SEM optimization.

Web content manager for Sales intranet; expanded responsibilities over time to lead web analytics across all boutique asset management firms, as well as support UX design for new digital properties.Key accomplishments:- Led integration and launch of new web analytics platform across all customer-facing boutique sites, and initiated a new process for engaging business stakeholders on analytics data to guide decision-making on a consistent cadence.- Launched UX discipline as an intermediary between development and design, developing wireframes and stakeholder testing/validation in service of a redesign of consumer and institutional investor fund lookup experiences.

Manage all digital content production across digital and dynamic print products.Key accomplishments:- Supported redesign of CMS and all downstream visual rendering to create scalability for new digital content development - Led content production for highly-visible state level custom projects (Texas, Arizona, California).- Worked as intermediary between Content and Engineering teams to ensure integrity of instructional experience through the design and development process.