Shawn Fraser Email & Phone Number

Provide marketing, messaging, and revenue growth strategies, specializing in demand generation and improving the customer experience. Deep experience in B2B technology brand-to-demand programs.

London, London, GB

• Named ANA Large Agency of the Year in 2022, Transmission is an award-winning, data-driven B2B agency with a broad range of marketing capabilities. Sophisticated approaches to ABM, social selling, creative, content and.
• Program and process development: collaborate with senior leaders to build and adapt operational infrastructure for a dynamic, fast-paced environment.
• Team building: focus on developing strong culture throughout the team and the agency. Mentor junior members and serve as executive sponsor of accounts as needed. Responsible for hiring and firing within dept.
• Agency integration: Constantly developing ways to connect the agency’s wide spectrum of capabilities to a client needs. In three years, Transmission USA built a broad range of capabilities - media and activation.
• Agency leadership: Work with agency leaders globally to help define agency strategy, growth, and development.
• Financial management: responsible for revenue recognition, forecasting, and organic growth of accounts within CS domain. Collaborate on new business pitches and negotiate with procurement on MSA terms and conditions as.

Global, OO

Senior staff member focused on strategic planning, messaging, and business development for this rapidly growing integrated agency.

New York, New York, US

Senior member of award-winning B2B marketing and advertising agency. Clients included Hewlett Packard, Microsoft, NetApp, and PayPal. Drove strategic planning and creative initiatives for global, multi-channel brand and demand gen with senior technology clients. Managed inter-agency teams. As part of leadership team, I helped evolve the agency to meet the.

New York, NY, US

Led inter-agency team for Microsoft Office Live Small Business, Microsoft's first foray into SaaS. Managed acquisition and retention teams targeting SMBs with demand gen programs. Helped client sign-up more than 1 million users in 18 months and dramatically drop cost per acquisition. Later managed MRM's US and global direct marketing for the Microsoft.

San Francisco, California, US

Senior staff member responsible for earned income and marketing communications. Oversaw all advertising, direct marketing and promotions, email marketing, Internet marketing, subscription and single ticket campaigns, company Web site and box office operations.

Senior staff member responsible for all earned revenue. Generated national press for grand re-opening of historic theatre that had been dark for 89 years. Oversaw all marketing, public relations, ticket operations and Web site. Managed all direct mail, email, acquisition and retention campaigns.

Clients included San Francisco International Airport (for the opening of the new International Terminal) and Accrue Software (one of the first internet analytics companies)..

San Francisco, California, US

As the senior marketing/communications executive in a fast-growing company, I served in a “general manager” role, overseeing every element of daily operations that touched clients or consumers. As we transitioned from start-up to stable entity in a matter of months, I reorganized and managed a staff of more than 60 people in six divisions, including.