Principal
CurrentI help organizations build compelling strategies, and the corresponding marketing infrastructure to launch their startup or product, create new sales channels, and strengthen existing business relationships. Examples include: • Created corporate identity, positioning, business development platform, and sales channel support tools, as well as manage ongoing public relations and marketing initiatives for national customer support organization. • Established positioning, messaging, and go-to-market strategy for OEM video production startup. This included channel program, corresponding collateral materials, and interactive client relationship tools. • Built the positioning and messaging platform for an Identity Protection startup, including online initiatives, public relations initiatives, and sales channel support tools. • Developed the social media strategy, including messaging guidelines and training materials, for a national commercial real estate development firm• Ongoing collaboration with worldwide communications firm to enhance and extend their new business initiatives through research, strategic planning, and pitch development. • Created brand platform for brewery with national product distribution. • Managed worldwide events program for microprocessor manufacturer • Ongoing management of local and virtual freelance employees for the creation of traditional and digital communication materials
