Responsible for the implementation and management of the Salesforce platform. Accountable for designing and delivering best-in-class marketing and retention strategies.• Implemented Salesforce platform for Marketing division and managed the transition between multiple email platforms while maintaining data integrity.• Integrated multiple disparate data systems to create a 360° view of guests, members, and donors. Collaborated across teams to understand business requirements and design integration logic. • Establish, deploy, and optimize CRM strategic roadmaps to provide the optimal guest experience. Increase guest engagement and membership retention through utilization of enhanced personalization, automation, guest segmentation, and campaign testing. • Manage, enhance and customize platforms for updated business needs.• Communicate data to stakeholders to ensure understanding of results and drive business decisions through dashboards, reports and meaningful metrics.• Manage vendors relationships inclusive of RFP, coding, and QA processes.• Champion digital strategy and CRM capabilities to improve data-driven marketing, reporting, and compliance best practices across all teams and divisions.

Directed brand teams in campaign design and development to foster lifelong engagement across Family of Businesses.• Led cross-functional teams to implement various life-cycle marketing programs from conception through execution, on-time and within budget. Campaigns included loyalty programs, new offers and events, abandoned shopping carts, and lead generation.• Formulated strategy for high quality multi-channel direct marketing campaigns showcasing strong segmentation and branding; collaborating closely with Brand, Creative, Analytics, Operations, Database Management, Privacy, and Compliance internal partners. • Designed and tested programmatic logic and creative content, resolved data issues, and launched integrated marketing communications. • Implemented one-to-one CRM communications by leveraging guest data, consumer insights, and marketing analytics. Utilized A/B and multi-variable test strategies to continuously improve future development.• Partnered with Finance and Brand to determine the Annual Operating Plan, and managed multi-million-dollar budgets within +/- 1%.• Managed vendor relationships and coordinated with technical managers to improve data integration and integrity, suppression priorities, and consumer privacy.• Created, analyzed, and maintained campaign reporting dashboards measuring the success of each deployment, campaign engagement, and program results. Partnered with strategy teams to improve future inclusions and conversions.• Delivered recommendations and served as the subject matter expert of internal and external data, marketplace trends, and best practices to champion the continuous evolution of CRM.

Direct marketing program manager supporting niche audiences by implementing personalized marketing communications through program strategy, segmentation, campaign execution, analysis and budget planning & reconciliation. • Ensure high quality campaigns from strategy to execution with strong segment branding and style guidelines. Develop creative and content together with strategy partners, creative teams, and third-party agencies. • Drive Passholder engagement and renewals through personalized campaigns. • Manage lead generation, nurturing and conversion strategy through expanded marketing channels and leveraging lead scoring analysis for audience selection and prioritization. • Improve campaign performance by collaborating with Consumer Insights and Business Analytics teams to define and operationalize customer data and predictive models.• Champion the continuous evolution of CRM capabilities by leading the testing and learning agenda geared toward answering key questions to develop focused marketing roadmaps.• Improve data integration, data integrity and suppression priorities while following CAN-SPAM regulations.• Manage various multi-million dollar budgets within +/- 1% through forecasting, invoice handling and inventory management. Determine the Annual Operating Plan.• Identify key insights to build segmentation, lifecycle marketing strategies and program ROI analysis.

Program associate for automated programs supporting the parks and offer Ad-Hoc campaigns.• Manage multi-million dollar budgets within +/- 1% through forecasting, invoice handling and inventory management. Determine the Annual Operating Plan.• Identified key insights to build segmentation, lifecycle marketing strategies and program ROI analysis.• Redesigned large automated programs through updated strategic development and specifications. Coordinated with technical teams to integrate new data feeds, create customized grids and testing.• On-boarded new vendors with increased capabilities and managed ongoing relationships. • Improved and documented grid, offer, and reporting processes for ease of use, implementation and training.

Direct marketing specialist working on multiple guest- facing projects.• Created and maintained weekly reporting tracking week-over-week performance. • Scoped strategy and creative updates, RFPs and wire frames for automated programs. • Managed a free downloadable application, making it a revenue driving application, while creating content, collaborating with the vendor to fix technical issues, and designing a goodbye program.

Presented and discussed animal education & conservation information through onstage presentations, teaching Youth Education Series and designing new educational games for special events.

Supported multiple teams’ dashboard maintenance to measure the success of campaigns. Partnered with Guest Relations to resolve Guest issues. • Created best practice recommendations for data collection to create consistency across businesses. • Tested of functionality, usability and content for a downloadable application to ensure a successful launch. • Coordinated updates on campaign CAN-SPAM and consumer opt-in language.

Created magical moments for guests of all ages. Applied the Disney Basics to all aspects of work and participated in the Marketing Exploration course.

Lead project coordinator for all Continuing Medical Education events. Created and implemented a Multi-State Collaborative Grant proposal for the Improvement in the Treatment of Smoking Addiction. Planned a Women’s Health Night showcasing different vendors and health options in the surrounding cities.

Key marketing representative at zoo-sponsored events and community outreach programs, promoting Brookfield Zoo through engaging interaction with guests, costume characters, and activities.

Project lead for content, lay-out, printing and mailing of the monthly patient and volunteer newsletters • Assembled and formatted the newsletter based on importance of content, design elements, and spacing using Quark publication software• Arranged the print and distribution process with the designated vendors• Assisted with the event planning and organizing of the annual fund raiser dinner

Provided support for the Sales Operations department by creating an Intranet site, auditing data, and managing small projects• Analyzed agent company information for adherence to company standards and accuracy• Created Intranet WEB page to support department’s initiatives using Dreamweaver software• Developed the department’s welcome binder for new employees by selecting and formatting critical information • Audited data to identify and correct errors

Publicized and managed museum events and classes by creating and posting marketing flyers and on-site posters. Planned activities for a family fun night surrounding a new exhibit opening.

Interacted one on one with guests during onstage, hands on, educational activities and displays