Responsible for leading in-house creative team in producing global, end-to-end marketing campaigns and brand health initiatives.Led the team in gleaning creative brief key insights, identifying strategic creative opportunities, concept and creative development, stakeholderpresentations, production, and final deployment of all brand creative.Constructed brand strategy, guidelines, and design system with executive creative team.Collaborated effectively as a creative partner with internal cross-functional business partners, performance marketing team and outside agencies.Inspired and kept the creative team motivated by promoting a high-per- formance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning.Focus team efforts to ensure efficiency, prioritize projects, align resources and measure results.Highlights include a business turnaround during Covid-19 that resulted in the most successful financial performance in over five years beating year-over-year bookings by 50%.

Corralled various artistic directions from different groups and internal teams and developed a cohesive look and feel and style guide for the brand.Lead design team on all creative projects relating to global marketing & promotion (digital and print).Conceptualize and develop marketing campaigns designed to generate sales and capture leads.Extended into product design and developed the on-boarding process of the new Learn Languages app.Designed the new Rosetta Stone yellow box, distributed to retail locations worldwide.Redesigned the corporate website with a strong focus on a renewed user experience and customer flow.

Design lead on all interactive projects including the redesign of Fortune 300’s Norfolk Southern’s corporate website.Set the art direction and branding identity for Norfolk Southern including their corporate website, digital and traditional advertising and all print collateral.Concepted and blew out full advertising campaigns that have included television spots, local community extensions and digital executions.Exceeded client expectations by conceptualizing and art directing unique interactive experiences that won Gold and Silver Addys.Worked closely with our Creative Technology department during the wireframing and prototyping phase of every project and with developers to ensure artistic and UX integrity.Won the internal RP3 Agency MVP award.

Envisioned and designed the corporate identity, in addition to formulating and executing marketing strategies that generated more than $24 million in revenue from new and returning business. Additional highlights include:Led the information architecture, user interface design, user experience planning, front-end design and development, testing, and maintenance for multi-million- dollar clients.Identified appropriate opportunities, then managed proposal creation and prompt delivery, which resulted in more than $6 million in winning bids.Coordinated and controlled trade show attendance, exhibits, and post-show correspondence with prospective buyers which generated more than $3 million in revenue.Supported sales representatives nationwide by creating engaging marketing materials for web, email, and print.

Direct line of communications with clients to ensure project accuracy and deadline achievement.Designed marketing materials for clients using a variety of printing methods.Supervised all large format printing and finishing.