Shawn Keith is a seasoned marketing professional with depth of experience crossing digital marketing, digital product, and traditional marketing communications. He is currently the Managing Director of Digital Product at the American Cancer Society (ACS), where he oversees or previously managed strategic planning, budgeting, and execution of the organization's range of web platforms, online donation, mobile app, and event fundraising products, as well as leading user experience (UX) and search engine optimization and marketing (SEO/SEM) teams.As a “markitect” crossing a range of operational areas he has a proven track record of effectively managing change across the digital marketing and martech spectrum, with a holistic and agile approach that aligns business, marketing, and technical goals. Shawn has successfully led the digital transformation of global companies such as Sage Group, plc, a leading provider of cloud-based accounting software, where he directed team resources and strategic enterprise digital marketing initiatives in 24 countries. He also co-founded Atomic Fusion, Inc., an award-winning independent digital marketing agency in Atlanta, where he led the strategic planning and implementation of innovative digital marketing projects for diverse clients (start-up through Fortune 500).