Shawn Hopkins Email & Phone Number

New York, United States

As the Digital Marketing Manager, I oversee the organization's comprehensive digital strategy, encompassing our customer facing web presence, digital campaigns across domestic and international markets, and enhancing SEO and organic traffic performance. My work is to optimize and ehance all of our go to market programs, ensuring a cohesive and effective digital presene.

New York, New York, United States

Los Angeles, California, United States

Campaign Strategy for B2B and B2C platform growth.Paid Media Program Management.Salesforce Marketing Cloud Administrator.Marketing Engine Automation.Web Design & Development.Creative Services Management (Sales Enablement, Marketing Collateral, Video Production)

Los Angeles, California, United States

Formative (the Newsela product) is impacting the way hundreds of thousands of educators across every subject, grade level, and/or environment reach and support millions of students worldwide. Education is an industry that desperately needs abundant innovation, and Formative has the ingenuity, drive, and team to deliver it.As the first marketing hire for Formative, my primary goal was to lay the foundation that would enable the company to launch new forms of outbound/inbound outreach that introduced marketing automation, digital content marketing, and ABM strategies to reach new customers.I've built that foundation, assisted in growing a stellar, future-focused, team of marketing experts, and working alongside our other revenue teams, launched a multitude of high-impact, customer-centric, high-conversion campaigns that have driven record-breaking user sign-ups to the platform and filled our new business pipeline every quarter.I was the key negotiator and implementation specialist in building our marketing tech stack and locked in multi-year contracts saving the company more than $2 million in fixed software costs for our growing team, while simultaneously unlocking our team's full potential through the power of fully integrated marketing automation tools.I've had a hand in the development of our ever-maturing brand identity, the multiple websites that power our new business opportunities, our community, our training center and more.

Ottawa, Ontario, Canada

www.statureleadership.comBusiness, product development & technical lead on Stature Leadership Innovations products and services. Built their website, designed products, built resources, ebooks, articles, and more.

Ottawa, Canada Area

New-age digital marketing, video production, animation, web development & design, podcasts and digital content creation.

Kingston, Ontario

Business Development, Marketing, Sales, UI/UX Design, Video Production for TotalHire ATS.https://www.totalhire.com/

Kingston

A part of the Marketing and Analytics Team for iStorm New Media. Helping clients from various organisations run more effective digital display and search marketing through the creation and improvement of effective SEM campaigns.

Kingston

Ottawa, Canada Area

Create digital content and execute marketing campaigns across various digital social media platforms.

Kingston Ontario

Kingston District, for Union Gas an Embridge company. Analyst for pipe corrosion, read sites and GIS mapping.Worked with the Corrosion department re-envision a workflow in which the teams can double and triple check data integrity, and provide in-depth analysis opportunities and suggestions for company ground teams to better protect gas pipes. Lead to a new workflow and documentation standard that is allowing for a better understanding of the overall state of gas piping in south-eastern Ontario.

Ottawa, Canada Area

Marketing & PromotionsContent Creation for the start-up GoBooth.

Remote

When I first discovered the Adobe Suite I knew what I wanted to do, and what to master for the rest of my life. The Gazamo Network was a creative team of individual freelance artists and entrepreneurs who supported each other in securing contracts for various types of work. I produced content for clients, for company marketing, as well as produced various video advertisements for the business.Entrepreneurial Business Ideation, Development & Growth. From this I worked on various other projects and business ideas, including my work with Vokin Ventures, which helped me learn from industry professionals on all the necessities that come with owning and managing a business. Through trial and error of many business ideas with various business partners through the years, I had a front-row seat on watching a business grow, struggle, and fail. While it wasn't the best case scenario, the learning experience was second to none. What I've learnt I will take to future business endeavours, and make sure they are done right.

Computer Engineering, Undergraduate

Advanced Diploma, Business Administration - Marketing, Graduate

Graduated the 2016-2019 Business Administration - Marketing Advanced Diploma Program with Distinction.