Shawn K. Sullivan

Shawn K. Sullivan Email and Phone Number

Sports business pro, adjunct & voice talent @ Horizon League
Indianapolis, IN, US
Shawn K. Sullivan's Location
Indianapolis, Indiana, United States, United States
Shawn K. Sullivan's Contact Details
About Shawn K. Sullivan

My bio...Shawn Sullivan joined the Horizon League in November, 2023, as associate commissioner for messaging, branding and strategic initiatives. Previously, he served as deputy athletics director at Ball State serving on the department's five-person executive team overseeing all marketing, ticket operations/sales, strategic communications, advertising, licensing and fan experience efforts for the Cardinals. Additionally, he was the sport administrator for the men's basketball, women's cross country/track & field and women's golf programs. He began his tenure in Muncie as the director of marketing and promotions in May of 2014. After moving to Central Indiana in July of 2013, Sullivan worked to help launch Ticker, a dutch-auction based ticket strategy platform until his appointment in Muncie.From July of 2011 to July of 2013 Sullivan was the director of sales and marketing for the Northwestern University athletic department.During the previous four years, as assistant athletic director at UIC, Sullivan oversaw marketing, ticketing and game operations for all 18 of the Flames‘ programs.Before returning to his alma mater, Sullivan was the community relations manager for the Chicago Rush arena football club from 2003-2005. From late 2001-2003, Sullivan worked in the sports information office at UIC--first as sports information assistant before being promoted to assistant sports information director.During his collegiate years, Sullivan apprenticed with the Flames, Rush, CLTV and CAPRI Events and worked for Jim Brimm & Associates, the Vertel's running specialty store and CLIF Bar. On October 10, 2020, Sullivan announced the formation of The Voice for Good, LLC, which serves as the umbrella organization for his professional voice work and consulting endeavors. Currently, he performs public address duties for the USL’s Indy Eleven, WNBA's Indiana Fever and the NBA's Indiana Pacers. Additionally, he provides event announcing for local and regional triathlon/road racing events along with various voiceover opportunities. Sullivan also serves as an adjunct faculty member at Northwestern University. He resides in Indianapolis with his wife, Molly (Senior Woman Administrator/Senior Associate Athletic Director at Butler University), along with their children, Liam, Quinn, Mary Kate and James.

Shawn K. Sullivan's Current Company Details
Horizon League

Horizon League

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Sports business pro, adjunct & voice talent
Indianapolis, IN, US
Website:
horizonleague.org
Employees:
23
Shawn K. Sullivan Work Experience Details
  • Horizon League
    Horizon League
    Indianapolis, In, Us
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  • Horizon League
    Associate Commissioner For Branding, Messaging And Strategic Initiatives
    Horizon League Nov 2023 - Present
    Indianapolis, Indiana, Us
    Enhance and spearhead the League’s messaging, branding, marketing, communications, public relations, licensing and innovation efforts centered around the recently-launched brand recharge.
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  • The Voice For Good
    Founder
    The Voice For Good 2005 - Present
    Speak + Write + Create + Communicate + Strategize = In support of increased mental health services access. 2023 consulting work: Drake Univ. Athletics, QuizWizards, Horizon League, SKINS CompressionPA announcing experience: Indiana Fever, Indiana Pacers, Indy Eleven, APP Tour, Northwestern Athletic Events, Chicago Bears, Chicago Bears Internal PA, Chicago Fire, Butler University Athletic Events, UIC Athletic Events, IUPUI Athletic Events, 2018 NCAA Men's Gymnastics Championships, Chicago Rush, Chicago Sky, Chicago Red Stars, Bank of America Chicago Marathon, Bucktown 5k, Big Ten Network Big 10K, Naperville Women's Triathlon, Harbor Lights Triathlon, Soldier Field 10 Mile, Cross Country Challenge, Danskin Women's Triathlon Series, Morton Arboretum Fall Color 5k, Morton Arboretum Bloom & Zoom 10k, I Love the 90s 5k - Chicago & Nashville, Wisconsin Marathon, Chicago Beachathon, Magnificent Mile Lights Festival, Evanston Flying Turkey 5k, Northwestern's Run for Walk, Fleet Feet Women's Half Marathon, Jim Gibbons 5k, Ravenswood Run, Chicago Spring Half Marathon, NorthShore Turkey Trot, NorthShore Classic Half Marathon/5K, Big Foot Triathlon, Hot Chocolate 15k/5k Indy, Monumental Mile, Chicago Triathlon, CARA 20 Miler, International Rugby: USA vs. Wales, Horizon League Swimming & Diving Championships, Horizon League Outdoor T & F Championships, Mid-American Conference Outdoor T & F Championships, Summit League Swimming & Diving Championships, American Flag Football League, Ohio Machine Lacrosse and Adidas Nations Hoops.Voice work: State Farm, Seguin Services PSA, Chicago Rush In-Game Entertainment, Chicago Bears In-Game Entertainment (Bobak's Sausage Race), Stretch Internet Radio on uicflames.com, Ball State Radio Network, Play By Play Cast Podcast and Chirp Chatter Podcast.MC/Host work: Chicago Sky, Northwestern basketball & football, UIC Athletics, Big Ten Network Football Fan Fest, 2018 NCAA/College Gymnastics Association Nissen-Emery Awards Ceremony
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  • Northwestern University
    Adjunct Lecturer
    Northwestern University Sep 2021 - Present
    Evanston, Il, Us
    School of Professional StudiesMSA 474 - Collegiate Sports Management, External Affairs
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  • Ball State University
    Deputy Athletics Director, Marketing And Strategic Initiatives
    Ball State University Dec 2021 - Jan 2023
    Muncie, In, Us
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  • Ball State University
    Associate Athletics Director, Marketing And Fan Engagement
    Ball State University Oct 2017 - Dec 2021
    Muncie, In, Us
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  • Ball State University
    Assistant Athletics Director, Marketing And Fan Engagement
    Ball State University Jul 2015 - Sep 2017
    Muncie, In, Us
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  • Ball State University
    Director Of Marketing
    Ball State University May 2014 - Jun 2015
    Muncie, In, Us
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  • Roosevelt University
    Adjunct Faculty
    Roosevelt University Aug 2010 - Sep 2020
    Chicago, Il, Us
    HOSM 351 - Intro to Sport as Business EnterpriseHOSM 353 - Sport MarketingHOSM 355 - Sport PRHOSM 359 - Sport Hospitality, Fan Relations
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  • Northwestern University
    Director Of Sales & Marketing
    Northwestern University Jul 2011 - Jul 2013
    Evanston, Il, Us
    -Marketing contact for the men’s basketball program and consultant to football and remaining 17 sport programs-Direct game operations at all men’s basketball home games and on-field producer for football home games-Conceived, strategically planned and directed the inaugural Run For Walk, which resulted in nearly 1,000 participants, more than 900 football group tickets sold and support for event beneficiary-Producer of two men’s basketball marketing plans centered around “Chicago’s Big Ten Team” -Engineered men’s basketball increases during the 2011-12 season in the following: total attendance (20%), average attendance (20%), season tickets (8%), revenue (7%), group tickets (88%) and student attendance (39%) -Followed up the 2011-12 season with more success in 2012-13 including increases in total attendance (22%), average attendance (3%), average nonconference attendance (17%), season tickets (11%), revenue (15%) and group tickets (61%) -Key member of team which debuted "Purple Pricing" for men's basketball - a unique ticket pricing strategy-Negotiate and oversee advertising campaigns consisting of outdoor, radio, print, social and digital elements -Work directly with rights holder, Learfield Sports, to fulfill corporate sponsorship entitlements
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  • University Of Illinois At Chicago
    Assistant Athletic Director
    University Of Illinois At Chicago Nov 2005 - Jul 2011
    Chicago, Il, Us
    -Member of Athletic Director’s senior staff-Oversaw game operations and event logistics for 18 sports, improving student-athlete and fan experience-Worked closely with Horizon League staff while hosting conference cross country and track & field championship events-Served as Student-Athlete Advisory Committee administrator, member of the NCAA LifeSkills Committee and Horizon League representative to the National Association of Collegiate Marketing Administrators-Directed marketing, ticket and licensing department and four-person, multi-intern staff along with resulting revenue-Supervised budgets totaling in excess of $300,000 and revenues approaching $500,000-Consulted corporate sales team on inventory, revenue generation and prospecting to help reach goal of $600,000 -Developed successful “are you fired up?”, “Wear the Letters” and “Bringin’ the Fire” marketing campaigns-Implemented “FlamesConnect”, a vehicle to reach fans via social networking outlets, podcasts, widget, e-mail and RSS feeds-Researched and completed media buys in print, radio, transit and entertainment venues-Presented at the National Association of Collegiate Marketing Administrators Convention on “Finding Sponsorship Opportunities with Emerging Technology” (2009) and “Group Ticket Sales 101” (2011)
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  • Chicago Rush Arena Football
    Community Relations Manager
    Chicago Rush Arena Football 2003 - 2005
    -Authored Web site features, game recaps, game day program features, press releases and pitch letters-Cultivated media contacts and made successful media pitches resulting in key story placements -Aided in conception and composition of marketing materials-Selected to work ArenaBowl XIX in Las Vegas for the Arena Football League
  • University Of Illinois At Chicago
    Assistant Sports Information Director
    University Of Illinois At Chicago 2002 - 2003
    Chicago, Il, Us
    -Garnered department coverage in print, television and Web through successful media pitches and relationship development-Served as primary sports information contact for eight Division I intercollegiate athletic teams
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Shawn K. Sullivan Skills

Sports Marketing Social Media Social Networking Sports Event Planning Press Releases Sponsorship Marketing Public Relations Event Management Fundraising Athletics Sports Management Social Media Marketing Leadership Public Speaking Ticket Sales Sales Higher Education Radio Advertising Nonprofits Integrated Marketing Strategic Communications Teaching Journalism Teamwork Publicity Community Development Management Media Relations Marketing Communications Budgets Student Affairs Copywriting Facebook Entertainment Community Outreach Volunteer Management Copy Editing Email Marketing Training Television Editing Newsletters

Shawn K. Sullivan Education Details

  • University Of Illinois Chicago
    University Of Illinois Chicago
    Communications
  • Bishop Mcnamara Catholic High School
    Bishop Mcnamara Catholic High School

Frequently Asked Questions about Shawn K. Sullivan

What company does Shawn K. Sullivan work for?

Shawn K. Sullivan works for Horizon League

What is Shawn K. Sullivan's role at the current company?

Shawn K. Sullivan's current role is Sports business pro, adjunct & voice talent.

What is Shawn K. Sullivan's email address?

Shawn K. Sullivan's email address is ss****@****bsu.edu

What is Shawn K. Sullivan's direct phone number?

Shawn K. Sullivan's direct phone number is +176528*****

What schools did Shawn K. Sullivan attend?

Shawn K. Sullivan attended University Of Illinois Chicago, Bishop Mcnamara Catholic High School.

What are some of Shawn K. Sullivan's interests?

Shawn K. Sullivan has interest in Family, Social Media, Technology, Reading, Running.

What skills is Shawn K. Sullivan known for?

Shawn K. Sullivan has skills like Sports Marketing, Social Media, Social Networking, Sports, Event Planning, Press Releases, Sponsorship, Marketing, Public Relations, Event Management, Fundraising, Athletics.

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