Shawn K. Sullivan Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, Us

Enhance and spearhead the League’s messaging, branding, marketing, communications, public relations, licensing and innovation efforts centered around the recently-launched brand recharge.

Speak + Write + Create + Communicate + Strategize = In support of increased mental health services access. 2023 consulting work: Drake Univ. Athletics, QuizWizards, Horizon League, SKINS CompressionPA announcing experience: Indiana Fever, Indiana Pacers, Indy Eleven, APP Tour, Northwestern Athletic Events, Chicago Bears, Chicago Bears Internal PA, Chicago Fire, Butler University Athletic Events, UIC Athletic Events, IUPUI Athletic Events, 2018 NCAA Men's Gymnastics Championships, Chicago Rush, Chicago Sky, Chicago Red Stars, Bank of America Chicago Marathon, Bucktown 5k, Big Ten Network Big 10K, Naperville Women's Triathlon, Harbor Lights Triathlon, Soldier Field 10 Mile, Cross Country Challenge, Danskin Women's Triathlon Series, Morton Arboretum Fall Color 5k, Morton Arboretum Bloom & Zoom 10k, I Love the 90s 5k - Chicago & Nashville, Wisconsin Marathon, Chicago Beachathon, Magnificent Mile Lights Festival, Evanston Flying Turkey 5k, Northwestern's Run for Walk, Fleet Feet Women's Half Marathon, Jim Gibbons 5k, Ravenswood Run, Chicago Spring Half Marathon, NorthShore Turkey Trot, NorthShore Classic Half Marathon/5K, Big Foot Triathlon, Hot Chocolate 15k/5k Indy, Monumental Mile, Chicago Triathlon, CARA 20 Miler, International Rugby: USA vs. Wales, Horizon League Swimming & Diving Championships, Horizon League Outdoor T & F Championships, Mid-American Conference Outdoor T & F Championships, Summit League Swimming & Diving Championships, American Flag Football League, Ohio Machine Lacrosse and Adidas Nations Hoops.Voice work: State Farm, Seguin Services PSA, Chicago Rush In-Game Entertainment, Chicago Bears In-Game Entertainment (Bobak's Sausage Race), Stretch Internet Radio on uicflames.com, Ball State Radio Network, Play By Play Cast Podcast and Chirp Chatter Podcast.MC/Host work: Chicago Sky, Northwestern basketball & football, UIC Athletics, Big Ten Network Football Fan Fest, 2018 NCAA/College Gymnastics Association Nissen-Emery Awards Ceremony

Evanston, Il, Us

School of Professional StudiesMSA 474 - Collegiate Sports Management, External Affairs

Muncie, In, Us

Muncie, In, Us

Muncie, In, Us

Muncie, In, Us

Chicago, Il, Us

HOSM 351 - Intro to Sport as Business EnterpriseHOSM 353 - Sport MarketingHOSM 355 - Sport PRHOSM 359 - Sport Hospitality, Fan Relations

Evanston, Il, Us

-Marketing contact for the men’s basketball program and consultant to football and remaining 17 sport programs-Direct game operations at all men’s basketball home games and on-field producer for football home games-Conceived, strategically planned and directed the inaugural Run For Walk, which resulted in nearly 1,000 participants, more than 900 football group tickets sold and support for event beneficiary-Producer of two men’s basketball marketing plans centered around “Chicago’s Big Ten Team” -Engineered men’s basketball increases during the 2011-12 season in the following: total attendance (20%), average attendance (20%), season tickets (8%), revenue (7%), group tickets (88%) and student attendance (39%) -Followed up the 2011-12 season with more success in 2012-13 including increases in total attendance (22%), average attendance (3%), average nonconference attendance (17%), season tickets (11%), revenue (15%) and group tickets (61%) -Key member of team which debuted "Purple Pricing" for men's basketball - a unique ticket pricing strategy-Negotiate and oversee advertising campaigns consisting of outdoor, radio, print, social and digital elements -Work directly with rights holder, Learfield Sports, to fulfill corporate sponsorship entitlements

Chicago, Il, Us

-Member of Athletic Director’s senior staff-Oversaw game operations and event logistics for 18 sports, improving student-athlete and fan experience-Worked closely with Horizon League staff while hosting conference cross country and track & field championship events-Served as Student-Athlete Advisory Committee administrator, member of the NCAA LifeSkills Committee and Horizon League representative to the National Association of Collegiate Marketing Administrators-Directed marketing, ticket and licensing department and four-person, multi-intern staff along with resulting revenue-Supervised budgets totaling in excess of $300,000 and revenues approaching $500,000-Consulted corporate sales team on inventory, revenue generation and prospecting to help reach goal of $600,000 -Developed successful “are you fired up?”, “Wear the Letters” and “Bringin’ the Fire” marketing campaigns-Implemented “FlamesConnect”, a vehicle to reach fans via social networking outlets, podcasts, widget, e-mail and RSS feeds-Researched and completed media buys in print, radio, transit and entertainment venues-Presented at the National Association of Collegiate Marketing Administrators Convention on “Finding Sponsorship Opportunities with Emerging Technology” (2009) and “Group Ticket Sales 101” (2011)

-Authored Web site features, game recaps, game day program features, press releases and pitch letters-Cultivated media contacts and made successful media pitches resulting in key story placements -Aided in conception and composition of marketing materials-Selected to work ArenaBowl XIX in Las Vegas for the Arena Football League

Chicago, Il, Us

-Garnered department coverage in print, television and Web through successful media pitches and relationship development-Served as primary sports information contact for eight Division I intercollegiate athletic teams

Ba, Communications

Education record