Shawn Lam Email & Phone Number

Hong Kong, Hong Kong Sar

DOUGH BROS is a fast-growing Pizza & Doughnut chain with a presence in Hong Kong and Thailand, planning expansion into Shenzhen. • Directly reports to the CMO & Co-Founder and leads a team of 5 consists of Senior Graphic Designer, Videographer, Digital Marketing Manager in HK and Thailand.• Oversee online & offline marketing, product launches, and monthly specials featuring at least 3-5 new products per month.• Target various new customer groups e.g. business, students etc. through brand collaborations, events, partnerships, offline marketing, direct mailing, in-store menus, promotional materials, and loyalty programs.• Play a key role in the successful opening of new stores in Hong Kong (Tung Chung, Yuen Long, Ma On Shan, Tuen Mun, Happy Valley) and Shenzhen, ensuring seamless operations and effective local marketing strategies.• Focus on driving InStore Sales • Conduct in-depth market research through street interviews and collaborates with influencers for content planning.• Organize events, including the Thailand grand opening which garnered over 200 PR coverages.• Manage social media platforms including Instagram, Facebook, Threads, YouTube and Xiaohongshu for Hong Kong, and Instagram, Facebook, Line, and TikTok for Thailand.• Formulate systems to handle fast-paced product launches and customer inquiries from social media.• Collaborate closely with the Thailand GM to ensure consistent brand messaging and successful market penetration.• Establish and maintain strong relationships with key stakeholders, including media, influencers, and industry partners.• Implement district-based marketing strategies, e.g. direct mailing to residential areas and setting up whole store branding with ordering kiosks.• Develop and execute innovative marketing campaigns to drive brand awareness and customer engagement across various touchpoints.• Analyze sales data and customer feedback to identify trends and opportunities for product improvement and menu optimization.

Hong Kong Sar

Developed and executed broad marketing strategies across multiple industries including Retail, Lifestyle, Beauty, FMCG, Travel & Hospitality, Real Estates, Interior Design firms, and managed business development activities. Specialized in e-commerce website development, managed project lifecycles, and ensured high client satisfaction. Participated in business development and client engagement, from pitching to contract management. Streamlined operational procedures for increased productivity and cost reduction. Key achievements include building a 11.3K follower base for "Yick Fung Crab" and consistently boosting client ROI by 65%-85% during COVID.

Hong Kong

AID PARTNERS GROUP | Aug 2015 – Jul 2017AID Partners Technology Holdings Limited - Group Head of Online Media • Feb 2017 – Jul 2017HMV - Director of Marketing & Communications • Aug 2015 – Jan 2017Reported directly to the CEO and top management, led the marketing & communications team, and drove HMV's transformation project at AID Partners Group. Developed marketing strategies, drove digital innovations, and established a strong industry network. As Group Head of Online Media, managed the strategic planning, content creation, and performance monitoring for all brands under the group. Enhanced online presence using digital marketing tools, social media, and SEO techniques. Key achievements include leading a successful rebranding for HMV, expanding the team from 3 to 19, influencing a negotiation deal leading to a sale of shares worth HKD 408 million, and effectively enhancing brand visibility, leading to additional revenue of HKD 8 million.

Hong Kong Sar

Reported directly to the General Manager at Thakral Corporation and led a team of 5, formulating sales & marketing strategies for five international brands e.g. Misfit fitness wrist tracker, Skull Candy headphone, Catalyst phone case. Collaborated with various stakeholders, including fashion malls, record labels, and event organizers to diversify brand exposure. Leveraged networks with celebrities and social influencers to build a fashion-forward image for the brands. Oversaw the creation and management of the brands' social media to enhance online presence and customer engagement.

Hong Kong Sar

BILLABONG GROUP | Oct 2009 – Feb 2013Asia Pacific Regional Sales Manager – Element & RVCA • Aug 2012 – Feb 2013North East Asia Account Manager – NIXON • Oct 2009 – Jul 2012Reported directly to the General Manager at Billabong Group and managed overall sales and marketing for Nixon in Hong Kong, Taiwan, and China, before being promoted to Asia Pacific Regional Sales Manager for Element & RVCA. Managed 14+ wholesale accounts and 5 distributors in the region. Participated in global brand meetings and closely aligned with US HQ on seasonal brand strategies. Organized various promotional activities such as tradeshows, brand launch parties, and skate competitions. Managed retail marketing tasks to strengthen brand image and customer loyalty, and established and managed social media platforms to enhance the brand's online presence.

Hong Kong Sar

At Click Marketing, a HK-based marketing agency, assisted in planning and executing marketing events like photoshoots and pop-up stores. Engaged in media outreach, building and managing relationships to secure coverage for client events and campaigns. Networked with celebrities and models for event appearances/endorsements to support clients' marketing strategies. Handled PR activities, including press releases and media inquiries for luxury retail clients such as IT, D-Mop, Wing Lung Bank, Li & Fung, and Charmonde Concept Store.

Hawaii, United States

Nature of Business: Distribution – Shopping Bags• Managed Sales &Marketing plan with the executive sector. • Participated in product planning and designs to ensure the product meets the market requirement. • Comprehend and managed in-store VM to ensure that the product is presented well in retail space

Hong Kong Sar

Nature of Business: Global Clothing & Accessories Retail Corporation – Lifestyle SportWebsite: www.quiksilver.com• Interact with customer to promote seasonal new products and handled sales operations in the retail store.• Identify specific needs of individual walk-in consumers to ensure they leave the store satisfied.• Monitor inventory records and prepare stock supplies for pre-sales.

Hong Kong Sar

Nature of Business: Manufacturer – Poly Bags, Paper Bags & PackagingWebsite: www.creative-pak.com • Identified market expectations and assisted in marketing plan executions. • Assisted in large-scale tradeshows in Hong Kong (e.g. HK Gifts & Premium Fair) to create global exposure. • Participated in all interactions with potential customers and public relations with media.

Diploma Of Culinary Arts, Culinary Arts/Chef Training

Education record

Education record

Education record