Shawn Lam

Shawn Lam Email and Phone Number

DOUGH BROS Brand Director | Brand Communication | E-Commerce Developer | Social Media/ Influencer Mkt | Event Management @ Dough Bros Limited
Shawn Lam's Location
Hong Kong, Hong Kong SAR, Hong Kong
Shawn Lam's Contact Details

Shawn Lam work email

Shawn Lam personal email

n/a

Shawn Lam phone numbers

About Shawn Lam

Shawn Lam is a dynamic marketing and communications professional with a proven 18-year track record in strategic planning, brand building, and operations management across diverse industries. As the current Brand Director at DOUGH BROS | Pizza & Doughnuts, he leads creative marketing initiatives and contribute to product innovation that resonates with the diverse customer base. Together with his team, they have successfully launched monthly specials, leveraging strategic partnerships to broaden their reach. These initiatives, combined with strong online & offline marketing campaigns, have been the key to DOUGH BROS’ successful expansion across Hong Kong and Thailand, significantly contributing to the brand's expansion and visibility.Before joining DOUGH BROS, Shawn held key roles in multinational corporations such as HMV, Thakral, and Billabong, where he led successful digital transformation initiatives, contributed to significant growth, and established a strong industry network. His career highlights include leading a successful rebranding campaign for HMV, expanding the marketing team, and influencing a negotiation deal that led to a notable increase in revenue. During his time at Thakral and Billabong, he also gained extensive regional exposure in brand management and strategic marketing.Shawn holds a Diploma of Culinary Arts from The Art Institute of Vancouver, Canada. He is fluent in English, Cantonese, and Mandarin, and is proficient in various digital tools including Manychat Automation, Metricool, Meta Business Suite, WordPress, WooCommerce, Wix Website Builder, and Canva.Areas of Expertise:• Strategic Planning• Marketing Strategy• Regional Exposure• Operations Management• Brand Management• Social Media Management• E-commerce Store Development• Client Engagement and Business Development• Team Leadership/ People Management• Cross-functional Collaboration/ Stakeholder management• Digital Transformation Initiatives• Marketing and Communications• Event Management• Public Relations• Business Transformation

Shawn Lam's Current Company Details
Dough Bros Limited

Dough Bros Limited

View
DOUGH BROS Brand Director | Brand Communication | E-Commerce Developer | Social Media/ Influencer Mkt | Event Management
Shawn Lam Work Experience Details
  • Dough Bros Limited
    Brand Director
    Dough Bros Limited Mar 2024 - Present
    Hong Kong, Hong Kong Sar
    DOUGH BROS is a fast-growing Pizza & Doughnut chain with a presence in Hong Kong and Thailand, planning expansion into Shenzhen. • Directly reports to the CMO & Co-Founder and leads a team of 5 consists of Senior Graphic Designer, Videographer, Digital Marketing Manager in HK and Thailand.• Oversee online & offline marketing, product launches, and monthly specials featuring at least 3-5 new products per month.• Target various new customer groups e.g. business, students etc. through brand collaborations, events, partnerships, offline marketing, direct mailing, in-store menus, promotional materials, and loyalty programs.• Play a key role in the successful opening of new stores in Hong Kong (Tung Chung, Yuen Long, Ma On Shan, Tuen Mun, Happy Valley) and Shenzhen, ensuring seamless operations and effective local marketing strategies.• Focus on driving InStore Sales • Conduct in-depth market research through street interviews and collaborates with influencers for content planning.• Organize events, including the Thailand grand opening which garnered over 200 PR coverages.• Manage social media platforms including Instagram, Facebook, Threads, YouTube and Xiaohongshu for Hong Kong, and Instagram, Facebook, Line, and TikTok for Thailand.• Formulate systems to handle fast-paced product launches and customer inquiries from social media.• Collaborate closely with the Thailand GM to ensure consistent brand messaging and successful market penetration.• Establish and maintain strong relationships with key stakeholders, including media, influencers, and industry partners.• Implement district-based marketing strategies, e.g. direct mailing to residential areas and setting up whole store branding with ordering kiosks.• Develop and execute innovative marketing campaigns to drive brand awareness and customer engagement across various touchpoints.• Analyze sales data and customer feedback to identify trends and opportunities for product improvement and menu optimization.
    View
  • The Beyonders.Co
    Director Marketing Communications
    The Beyonders.Co Aug 2017 - Present
    Hong Kong Sar
    Developed and executed broad marketing strategies across multiple industries including Retail, Lifestyle, Beauty, FMCG, Travel & Hospitality, Real Estates, Interior Design firms, and managed business development activities. Specialized in e-commerce website development, managed project lifecycles, and ensured high client satisfaction. Participated in business development and client engagement, from pitching to contract management. Streamlined operational procedures for increased productivity and cost reduction. Key achievements include building a 11.3K follower base for "Yick Fung Crab" and consistently boosting client ROI by 65%-85% during COVID.
    View
  • Hmv
    Director Of Marketing And Communications
    Hmv Aug 2015 - Jul 2017
    Hong Kong
    AID PARTNERS GROUP | Aug 2015 – Jul 2017AID Partners Technology Holdings Limited - Group Head of Online Media • Feb 2017 – Jul 2017HMV - Director of Marketing & Communications • Aug 2015 – Jan 2017Reported directly to the CEO and top management, led the marketing & communications team, and drove HMV's transformation project at AID Partners Group. Developed marketing strategies, drove digital innovations, and established a strong industry network. As Group Head of Online Media, managed the strategic planning, content creation, and performance monitoring for all brands under the group. Enhanced online presence using digital marketing tools, social media, and SEO techniques. Key achievements include leading a successful rebranding for HMV, expanding the team from 3 to 19, influencing a negotiation deal leading to a sale of shares worth HKD 408 million, and effectively enhancing brand visibility, leading to additional revenue of HKD 8 million.
    View
  • Thakral Corporation Ltd
    Brand Manager
    Thakral Corporation Ltd May 2014 - Jul 2015
    Hong Kong Sar
    Reported directly to the General Manager at Thakral Corporation and led a team of 5, formulating sales & marketing strategies for five international brands e.g. Misfit fitness wrist tracker, Skull Candy headphone, Catalyst phone case. Collaborated with various stakeholders, including fashion malls, record labels, and event organizers to diversify brand exposure. Leveraged networks with celebrities and social influencers to build a fashion-forward image for the brands. Oversaw the creation and management of the brands' social media to enhance online presence and customer engagement.
    View
  • Billabong
    Asia Pacific Regional Sales Manager
    Billabong Oct 2009 - Feb 2013
    Hong Kong Sar
    BILLABONG GROUP | Oct 2009 – Feb 2013Asia Pacific Regional Sales Manager – Element & RVCA • Aug 2012 – Feb 2013North East Asia Account Manager – NIXON • Oct 2009 – Jul 2012Reported directly to the General Manager at Billabong Group and managed overall sales and marketing for Nixon in Hong Kong, Taiwan, and China, before being promoted to Asia Pacific Regional Sales Manager for Element & RVCA. Managed 14+ wholesale accounts and 5 distributors in the region. Participated in global brand meetings and closely aligned with US HQ on seasonal brand strategies. Organized various promotional activities such as tradeshows, brand launch parties, and skate competitions. Managed retail marketing tasks to strengthen brand image and customer loyalty, and established and managed social media platforms to enhance the brand's online presence.
    View
  • Click Marketing Consultancy Limited / C&C Luxury Limited (Charmonde Concept Store)
    Brand & Marketing Executive
    Click Marketing Consultancy Limited / C&C Luxury Limited (Charmonde Concept Store) Mar 2007 - Sep 2009
    Hong Kong Sar
    At Click Marketing, a HK-based marketing agency, assisted in planning and executing marketing events like photoshoots and pop-up stores. Engaged in media outreach, building and managing relationships to secure coverage for client events and campaigns. Networked with celebrities and models for event appearances/endorsements to support clients' marketing strategies. Handled PR activities, including press releases and media inquiries for luxury retail clients such as IT, D-Mop, Wing Lung Bank, Li & Fung, and Charmonde Concept Store.
  • Majestic Bag Inc
    Sales & Marketing Assistant
    Majestic Bag Inc Mar 2004 - Apr 2005
    Hawaii, United States
    Nature of Business: Distribution – Shopping Bags• Managed Sales &Marketing plan with the executive sector. • Participated in product planning and designs to ensure the product meets the market requirement. • Comprehend and managed in-store VM to ensure that the product is presented well in retail space
  • Quiksilver
    Salesmen
    Quiksilver Mar 2003 - May 2004
    Hong Kong Sar
    Nature of Business: Global Clothing & Accessories Retail Corporation – Lifestyle SportWebsite: www.quiksilver.com• Interact with customer to promote seasonal new products and handled sales operations in the retail store.• Identify specific needs of individual walk-in consumers to ensure they leave the store satisfied.• Monitor inventory records and prepare stock supplies for pre-sales.
    View
  • Creative Pak Inc
    Marketing Assistant
    Creative Pak Inc May 2002 - Apr 2003
    Hong Kong Sar
    Nature of Business: Manufacturer – Poly Bags, Paper Bags & PackagingWebsite: www.creative-pak.com • Identified market expectations and assisted in marketing plan executions. • Assisted in large-scale tradeshows in Hong Kong (e.g. HK Gifts & Premium Fair) to create global exposure. • Participated in all interactions with potential customers and public relations with media.

Shawn Lam Skills

Marketing Public Relations Event Management Sales Merchandising Retail Marketing Strategy Fashion Apparel Social Media Marketing Footwear Marketing Communications Wholesale Advertising Brand Management Trend Analysis Sales Management Brand Development Visual Merchandising New Business Development Customer Service Email Marketing Product Marketing Sportswear Trend Marketing Management Event Planning Creative Direction Account Management Strategic Planning Integrated Marketing Microsoft Office Facebook Business Strategy Retail Marketing Digital Strategy Store Management Microsoft Excel

Shawn Lam Education Details

  • The Art Institutes
    The Art Institutes
    Culinary Arts/Chef Training
    View
  • Shatin College International School
    Shatin College International School
  • Island International School
    Island International School
  • Canadian Oversea International School
    Canadian Oversea International School

Frequently Asked Questions about Shawn Lam

What company does Shawn Lam work for?

Shawn Lam works for Dough Bros Limited

What is Shawn Lam's role at the current company?

Shawn Lam's current role is DOUGH BROS Brand Director | Brand Communication | E-Commerce Developer | Social Media/ Influencer Mkt | Event Management.

What is Shawn Lam's email address?

Shawn Lam's email address is sh****@****.com.hk

What is Shawn Lam's direct phone number?

Shawn Lam's direct phone number is +852930*****

What schools did Shawn Lam attend?

Shawn Lam attended The Art Institutes, Shatin College International School, Island International School, Canadian Oversea International School.

What skills is Shawn Lam known for?

Shawn Lam has skills like Marketing, Public Relations, Event Management, Sales, Merchandising, Retail, Marketing Strategy, Fashion, Apparel, Social Media Marketing, Footwear, Marketing Communications.

Not the Shawn Lam you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.