Shawn Lasher Email & Phone Number

Phoenix, Arizona

Develop, Design and Execute Marketing plans for all of the Thompson Golf Group Properties.* Develop Annual Marketing Strategy for all properties * Create Marketing Budget to maximize dollars to reach new customers* Mange Social Media Calendar for consist messaging | Posts, Stories and Targeted AdsThe Thompson Golf Group currently has these amazing courses in their portfolio:Dove Valley Ranch Golf Club - Cave Creek, AZTrilogy Golf Club at Power Ranch - Gilbert, AZMountain Brook Golf Club - Gold Canyon, AZGeneva Golf Club - Alexandria, MNSunland Springs Golf Club - Mesa, AZ (management)

Corona, California

Glen Ivy Golf Club

• Manage all daily aspects of golf operations with a budget of $1.5 million and total revenue of approximately $2.4 million• Driving revenue by increasing rounds played (i.e. 2016 number of rounds played increased by 16% and revenue by 21%)• Forecast rounds and revenue targets at yearly, monthly and daily intervals and develop marketing programs accordingly• Establish new and maintain existing relationships with golf booking companies to increase green fee revenue • Assist in creation of golf operations budget, including revenue, labor and expenses• Sell new memberships and negotiate membership renewals (directly sold $300K in memberships for the 2016/2017 season and increased new membership sales by 50%, which was the most new member growth in one year)• Design and present new membership packages annually• Consult with Geneva Golf Club (sister company to Dove Valley Ranch): became familiar with a new market; understand current trends and develop and implement all digital marketing; and implement new technology on-site• Target marketing using a database segmented by zip code, programs and reservation type to sell undesired tee times to maximize daily revenue (both Dove Valley Ranch and Geneva Golf Club)• Continually conduct market research of the competitive set to correctly price rounds and memberships relative to the area and golfer demographic • Develop weekly emails marketing to over 18,000 people including public, member and loyalty card holders • Manage social media profiles (Facebook, Instagram and Twitter) by posting weekly updates, pictures, and specials • Use Geo-Fencing app tools to market to golfers on and off property• Implement use of new technology to increase exposure to golfers and to increase customer service - Gallus App, Tablet at Bag Drop and Beverage Cart • Strong involvement in changing the organizational culture of the course by managing staff, customer service, memberships and relationships with vendors, members and staff

Cave Creek Arizona

•Manage all day to day aspects of golf operations with a budget of $2 million•Use Internet marketing tools on a daily basis to improve SEO of the course to increase promotion of activities, special events and create web visibility •Manage, schedule and train over 30 employees (Assistant Professionals, Guest Service Staff, Food and Beverage Manager, Starters and Rangers)•Introduced membership program and formed recruitment and retention strategies to increase membership sales by 250% in 2 years and 450% in 4 years to a total of 190 members in 2012•Work closely with the Superintendent and the Food and Beverage Manager to coordinate daily operations to provide an outstanding presentation of the facility and its amenities to all guests•Merchandising responsibilities include establishing new and maintaining current vendor relationships, change displays to refresh the merchandise, implement promotions to stimulate sales, inventory control, invoicing vendors, create sales forecasts and budgets•Responsible for all Men’s and Women’s League activities and tournaments with the overall goal to grow membership and generate excitement in events•Received my TPI level 1 Certification in 2010 and added many aspects of the training to my teaching style to effectively reach more students•Coordinate all aspects of outside events including setup, scheduling, prize allocation, staffing and budgeting•Teach player development programs for the AWGA Ambassador Program•Extremely proficient in all Microsoft products (Word, Excel, Access, Power Point, Outlook), various editing software, website design software and Fore!•Certified Titleist club fitter in the SureFit system •Titleist Staff Member since 2006

Cave Creek Arizona

Developed membership program and pricing structure based on present and future revenue goals to maximize revenue•Formed recruitment strategies to increase membership sales•Responsible for staff training and implementation of various policies•Developed a successful facility discount card to increase player retention•Average 300 hours of instruction each year to students of varying abilities and ages through private lessons and player development programs•Founded the Dove Valley Ranch Junior Golf Schools and clinics which serves over 600 students per year

•Strong involvement in the marketing and sales of golf lessons •Organized and scheduled group golf lessons based on age and ability•Worked in collaboration with other golf instructors to implement alternative and innovative teaching techniques that resulted in repeat business•Instructed 30 plus hours a week, consisting of individuals and groups •Managed database of customers who took golf lessons •Volunteered in the Three Rivers Park District First Tee Program •Used the V1 Digital Coaching System to analyze students’ golf swing•Volunteered time for the LPGA/USGA Girls Golf Club (2001, 2002)•Instructed at the Hook-A-Kid golf programs (2001, 2002)