Shawn Lasher Email & Phone Number

Phoenix, Arizona

Develop, Design and Execute Marketing plans for all of the Thompson Golf Group Properties.* Develop Annual Marketing Strategy for all properties * Create Marketing Budget to maximize dollars to reach new customers* Mange Social Media Calendar for consist messaging | Posts, Stories and Targeted AdsThe Thompson Golf Group currently has these amazing courses.

Corona, California

Glen Ivy Golf Club

• Manage all daily aspects of golf operations with a budget of $1.5 million and total revenue of approximately $2.4 million
• Driving revenue by increasing rounds played (i.e. 2016 number of rounds played increased by 16% and revenue by 21%)
• Forecast rounds and revenue targets at yearly, monthly and daily intervals and develop marketing programs accordingly
• Establish new and maintain existing relationships with golf booking companies to increase green fee revenue
• Assist in creation of golf operations budget, including revenue, labor and expenses
• Sell new memberships and negotiate membership renewals (directly sold $300K in memberships for the 2016/2017 season and increased new membership sales by 50%, which was the most new member growth in one year)

Cave Creek Arizona

• Manage all day to day aspects of golf operations with a budget of $2 million
• Use Internet marketing tools on a daily basis to improve SEO of the course to increase promotion of activities, special events and create web visibility
• Manage, schedule and train over 30 employees (Assistant Professionals, Guest Service Staff, Food and Beverage Manager, Starters and Rangers)
• Introduced membership program and formed recruitment and retention strategies to increase membership sales by 250% in 2 years and 450% in 4 years to a total of 190 members in 2012
• Work closely with the Superintendent and the Food and Beverage Manager to coordinate daily operations to provide an outstanding presentation of the facility and its amenities to all guests
• Merchandising responsibilities include establishing new and maintaining current vendor relationships, change displays to refresh the merchandise, implement promotions to stimulate sales, inventory control, invoicing.

Cave Creek Arizona

• Developed membership program and pricing structure based on present and future revenue goals to maximize revenue
• Formed recruitment strategies to increase membership sales
• Responsible for staff training and implementation of various policies
• Developed a successful facility discount card to increase player retention
• Average 300 hours of instruction each year to students of varying abilities and ages through private lessons and player development programs
• Founded the Dove Valley Ranch Junior Golf Schools and clinics which serves over 600 students per year

• Strong involvement in the marketing and sales of golf lessons
• Organized and scheduled group golf lessons based on age and ability
• Worked in collaboration with other golf instructors to implement alternative and innovative teaching techniques that resulted in repeat business
• Instructed 30 plus hours a week, consisting of individuals and groups
• Managed database of customers who took golf lessons
• Volunteered in the Three Rivers Park District First Tee Program