Shawn Leighton's Location
Greater Minneapolis-St. Paul Area, United States
Shawn Leighton's Contact Details
Shawn Leighton work email
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Shawn Leighton personal email
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About Shawn Leighton
Product marketing leader that delivers results on time, on function and on budget. Always!. Relish in the challenge of developing and delivering sales supporting marketing strategy that strengthens product positioning by increasing brand awareness and customer engagement.Skills HighlightsStrategy & Direction
Shawn Leighton's Current Company Details
Hanson Design * Build * Remodel
Director of Marketing and Customer Success
Saint Paul, MN, US
Shawn Leighton Work Experience Details
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Director Of Marketing And Customer SuccessHanson Design * Build * RemodelSaint Paul, Mn, Us
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FounderLittle Sweet Bites Apr 2013 - Present
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PrincipalSml Consulting Jan 2006 - PresentGreater Minneapolis-St. Paul AreaFocused in improving market position, product penetration and streamlining processes through technology with the goal of aligning marketing, product and sales to foster success and growth.•Fision – Expanded the business development strategy to increase pipeline/revenue to position company for transition from private to public increasing pipeline opportunities by 37%.•App Data Room – As Director of Business Development I am responsible for designing a go big strategy. This includes… Show more Focused in improving market position, product penetration and streamlining processes through technology with the goal of aligning marketing, product and sales to foster success and growth.•Fision – Expanded the business development strategy to increase pipeline/revenue to position company for transition from private to public increasing pipeline opportunities by 37%.•App Data Room – As Director of Business Development I am responsible for designing a go big strategy. This includes creating sales and marketing plans, forming strategic alliances and reseller partnerships and designing sales processes.•Solus Industries – VP of Sales & Marketing and equity partner in acquisition to take private data-based company public. Responsible for brand strategy and building sales and marketing organization, compensation plans, product development, pricing and designing sales processes.•hr4contractors – Founded recruitment program and supporting technology to serve the HR needs of the small contractor channel. Pilot resulted in 90% of candidates placed with 92% retention. •VoiceHive – Assisted sales effort focusing on new channel growth and deepening reach and market share in current customer segments. Increased sales pipeline opportunities by 23%. •Austin Utilities - Created and executed Powerful Connections, a comprehensive strategic plan resulting in 100% engagement of targeted consumers, a 38% reduction in peak usage cost and a 22% reduction in overall utility cost that was passed along to consumers.•Hope Network/Eating Disorder Family Support – Developed strategic plan to increase awareness and grow revenues. Developed supporting marketing including transitional and digital.Website: www.eatingdisorderfamilysupport.com Show less
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Business Development ExecutiveCorporate Management Group May 2023 - Oct 2024Partnering with Companies to forensically examine their transportation expenditures and reduce transportation cost as a percentage of sales.A 36 year old transportation solution provider that drives process improvements and annual savings with no contract or obligation. EVER! All savings are passed to our clients. We are not a 3PL, Logistics firm , auditor , broker or are we paid by any carrier. We are a valued partner to your company!What we provide:Reduction of Transportation… Show more Partnering with Companies to forensically examine their transportation expenditures and reduce transportation cost as a percentage of sales.A 36 year old transportation solution provider that drives process improvements and annual savings with no contract or obligation. EVER! All savings are passed to our clients. We are not a 3PL, Logistics firm , auditor , broker or are we paid by any carrier. We are a valued partner to your company!What we provide:Reduction of Transportation ExpendituresComplete Monthly data that highlight and benchmark excessive expendituresIdentify operational inefficiency Identify and develop strategic incentives specific to your business model and requirementsAverage annual savings is 24.3%CMG offers a complete complimentary snapshot. This is the analysis that is provided to our clients monthly.Our proprietary iTMS system analyzes your data in 350 ways. Currently manage $ 650 million in client requirements.Your model, your carrier, our expertise! Show less -
Emerging Technology MarketingChange Healthcare Oct 2020 - Oct 2021I am excited to be a part of the Change Healthcare team leading their go to marketing strategy for emerging technologies (APIs, artificial intelligence, blockchain, interoperability) that support development of innovative solutions needed to drive impact in care delivery, minimize waste and increase revenues. We recently launched a campaign to promote our research on how AI is impacting the revenue cycle. Check it out! -
Behavior Health MarketingOptum (Formerly Alere Wellbeing) Jun 2018 - Jan 2020Eden Prairie, MnLed the marketing strategy and execution to increase engagement of 36 million behavioral health members.
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Regional Recruiting/Marketing ManagerTrueblue Inc. Feb 2016 - Jun 2017TrueBlue, Inc. (NYSE: TBI) is a leading workforce solutions company, serving clients’ needs for a reliable, efficient workforce and connecting hard-working people with jobs. The company fills individual positions on demand, staffs entire facilities, and manages outsourced recruiting processes and vendor programs for a wide variety of clients and industries across North AmericaAs Regional Recruiting Manager I manage our talent sourcing, attracting and onboarding strategies. The goal to… Show more TrueBlue, Inc. (NYSE: TBI) is a leading workforce solutions company, serving clients’ needs for a reliable, efficient workforce and connecting hard-working people with jobs. The company fills individual positions on demand, staffs entire facilities, and manages outsourced recruiting processes and vendor programs for a wide variety of clients and industries across North AmericaAs Regional Recruiting Manager I manage our talent sourcing, attracting and onboarding strategies. The goal to connect more people to jobs. Show less -
Marketing And Outreach Task Force MemberMinnesota Healthcare Exchange - Mnsure Feb 2012 - Sep 2013St. Paul, Mn.Served on task force assisting development of brand, overseeing market research and creating marketing and outreach plan to be considered by Board.
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Strategic Partanership ManagerBest Buy Feb 2012 - Oct 2012MinneapolisRecruited to oversee the launch the AARP/Geek Squad partnership. Led program launch strategy and marketing to over 39 million AARP members. Was also responsible for reporting, operations team, P&L, internal and external communications, training and special events. Attained first year revenue goals in first quarter. -
Public Sector MarketingOptumhealth Oct 2011 - Feb 2012Golden Valley, MnLed enterprise-wide development of business case on external market opportunities in the public sector market.
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Strategic Marketing/Business Development ConsultantVinland National Center Nov 2008 - Nov 2010Independence, MnResponsible for creating multi-level effort strategy to expand capacity of 41-bed rehabilitation center for individuals suffering with cognitive disabilities to 100 beds. Authored marketing and development plans, government strategy and special events. .
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Product Marketing Government ChannelThomson Reuters Jan 2007 - Jan 2009Eagan, MnAppointed to newly created position responsible for developing and executing enterprise-wide sales/marketing plan targeting federal, state and city governments, and courts resulting in 27% increase in revenues. In addition, managed product development initiatives that generated a 40% increase in product specific revenues. -
Marketing Director/New Product DevelopmentPost Bulletin Newspaper Jan 1999 - Jan 2002Rochester, MnSpearheaded cradle-to-grave product launch of the Austin edition of the Post Bulletin newspaper, with full ownership of business plans, sales and marketing plans, P&L, and budgets. Attained 115% of revenue benchmarks.
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Marketing/Communications DirectorAustin Utilities Jan 1997 - Jan 1999Austin, MnLaunched Powerful Connections. a marketing/communications plan, that drove a 37% reduction in peak usage and cutting energy cost in top 25 accounts by 35%. Managed crisis public awareness campaign within 24 hours of severe storms resulting in continuous service.
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Finance DirectorMinnesota Democratic-Farmer-Labor Party Jan 1995 - Jan 1996St. Paul, Mn•Drove $6.1M fundraising program for DFL coordinated campaign and the 1996 Clinton-Gore campaign. •Managed multi-level strategy of telemarketing, direct mail, event planning and high-dollar personal solicitation.
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New Product Development - Sales/Marketing ManagerStar Tribune Jan 1991 - Jan 1995Minneapolis, MnManaged cradle to grave launch of the Saturday Homes section of the Star Tribune. Developed sales/marketing plan achieving 165% of sales goal in 6 months of launch.
Shawn Leighton Skills
Strategy
Strategic Partnerships
Leadership
Marketing Strategy
Marketing
Cross Functional Team Leadership
Management
Business Development
Sales
Crm
Marketing Management
Product Development
Marketing Communications
Program Management
Public Relations
Integrated Marketing
Product Marketing
Social Media
Project Management
Email Marketing
Advertising
B2b
Fundraising
Training
Segmentation
Brand Awareness
Change Management
Interactive Marketing
Brand Development
Forecasting
Analysis
Direct Marketing
Market Planning
Market Analysis
Product Launch
Sales Management
Budgets
Event Planning
Multi Channel Marketing
Pricing
Business To Business
Customer Relationship Management
Strategic Planning
Non Profit Boards
Shawn Leighton Education Details
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Digital Marketing Certification -
Executive Business Program -
Journalism; Advertising And Public Relations
Frequently Asked Questions about Shawn Leighton
What company does Shawn Leighton work for?
Shawn Leighton works for Hanson Design * Build * Remodel
What is Shawn Leighton's role at the current company?
Shawn Leighton's current role is Director of Marketing and Customer Success.
What is Shawn Leighton's email address?
Shawn Leighton's email address is sh****@****ast.net
What is Shawn Leighton's direct phone number?
Shawn Leighton's direct phone number is +161292*****
What schools did Shawn Leighton attend?
Shawn Leighton attended University Of St. Thomas - Opus College Of Business, University Of Minnesota - Carlson School Of Management, Drake University.
What are some of Shawn Leighton's interests?
Shawn Leighton has interest in Entertaining, Cooking, Skiing, Reading, Golfing.
What skills is Shawn Leighton known for?
Shawn Leighton has skills like Strategy, Strategic Partnerships, Leadership, Marketing Strategy, Marketing, Cross Functional Team Leadership, Management, Business Development, Sales, Crm, Marketing Management, Product Development.
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Shawn Akins
Purchasing & Procurement Specialist | Expertise In Strategic Sourcing, Cost Optimization, And Vendor ManagementGray, Ga
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