Shawn Leighton Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Focused in improving market position, product penetration and streamlining processes through technology with the goal of aligning marketing, product and sales to foster success and growth.•Fision – Expanded the business development strategy to increase pipeline/revenue to position company for transition from private to public increasing pipeline opportunities by 37%.•App Data Room – As Director of Business Development I am responsible for designing a go big strategy. This includes… Show more Focused in improving market position, product penetration and streamlining processes through technology with the goal of aligning marketing, product and sales to foster success and growth.•Fision – Expanded the business development strategy to increase pipeline/revenue to position company for transition from private to public increasing pipeline opportunities by 37%.•App Data Room – As Director of Business Development I am responsible for designing a go big strategy. This includes creating sales and marketing plans, forming strategic alliances and reseller partnerships and designing sales processes.•Solus Industries – VP of Sales & Marketing and equity partner in acquisition to take private data-based company public. Responsible for brand strategy and building sales and marketing organization, compensation plans, product development, pricing and designing sales processes.•hr4contractors – Founded recruitment program and supporting technology to serve the HR needs of the small contractor channel. Pilot resulted in 90% of candidates placed with 92% retention. •VoiceHive – Assisted sales effort focusing on new channel growth and deepening reach and market share in current customer segments. Increased sales pipeline opportunities by 23%. •Austin Utilities - Created and executed Powerful Connections, a comprehensive strategic plan resulting in 100% engagement of targeted consumers, a 38% reduction in peak usage cost and a 22% reduction in overall utility cost that was passed along to consumers.•Hope Network/Eating Disorder Family Support – Developed strategic plan to increase awareness and grow revenues. Developed supporting marketing including transitional and digital.Website: www.eatingdisorderfamilysupport.com Show less

Partnering with Companies to forensically examine their transportation expenditures and reduce transportation cost as a percentage of sales.A 36 year old transportation solution provider that drives process improvements and annual savings with no contract or obligation. EVER! All savings are passed to our clients. We are not a 3PL, Logistics firm , auditor , broker or are we paid by any carrier. We are a valued partner to your company!What we provide:Reduction of Transportation… Show more Partnering with Companies to forensically examine their transportation expenditures and reduce transportation cost as a percentage of sales.A 36 year old transportation solution provider that drives process improvements and annual savings with no contract or obligation. EVER! All savings are passed to our clients. We are not a 3PL, Logistics firm , auditor , broker or are we paid by any carrier. We are a valued partner to your company!What we provide:Reduction of Transportation ExpendituresComplete Monthly data that highlight and benchmark excessive expendituresIdentify operational inefficiency Identify and develop strategic incentives specific to your business model and requirementsAverage annual savings is 24.3%CMG offers a complete complimentary snapshot. This is the analysis that is provided to our clients monthly.Our proprietary iTMS system analyzes your data in 350 ways. Currently manage $ 650 million in client requirements.Your model, your carrier, our expertise! Show less

I am excited to be a part of the Change Healthcare team leading their go to marketing strategy for emerging technologies (APIs, artificial intelligence, blockchain, interoperability) that support development of innovative solutions needed to drive impact in care delivery, minimize waste and increase revenues. We recently launched a campaign to promote our research on how AI is impacting the revenue cycle. Check it out!

Eden Prairie, Mn

Led the marketing strategy and execution to increase engagement of 36 million behavioral health members.

TrueBlue, Inc. (NYSE: TBI) is a leading workforce solutions company, serving clients’ needs for a reliable, efficient workforce and connecting hard-working people with jobs. The company fills individual positions on demand, staffs entire facilities, and manages outsourced recruiting processes and vendor programs for a wide variety of clients and industries across North AmericaAs Regional Recruiting Manager I manage our talent sourcing, attracting and onboarding strategies. The goal to… Show more TrueBlue, Inc. (NYSE: TBI) is a leading workforce solutions company, serving clients’ needs for a reliable, efficient workforce and connecting hard-working people with jobs. The company fills individual positions on demand, staffs entire facilities, and manages outsourced recruiting processes and vendor programs for a wide variety of clients and industries across North AmericaAs Regional Recruiting Manager I manage our talent sourcing, attracting and onboarding strategies. The goal to connect more people to jobs. Show less

St. Paul, Mn.

Served on task force assisting development of brand, overseeing market research and creating marketing and outreach plan to be considered by Board.

Minneapolis

Recruited to oversee the launch the AARP/Geek Squad partnership. Led program launch strategy and marketing to over 39 million AARP members. Was also responsible for reporting, operations team, P&L, internal and external communications, training and special events. Attained first year revenue goals in first quarter.

Golden Valley, Mn

Led enterprise-wide development of business case on external market opportunities in the public sector market.

Independence, Mn

Responsible for creating multi-level effort strategy to expand capacity of 41-bed rehabilitation center for individuals suffering with cognitive disabilities to 100 beds. Authored marketing and development plans, government strategy and special events. .

Eagan, Mn

Appointed to newly created position responsible for developing and executing enterprise-wide sales/marketing plan targeting federal, state and city governments, and courts resulting in 27% increase in revenues. In addition, managed product development initiatives that generated a 40% increase in product specific revenues.

Rochester, Mn

Spearheaded cradle-to-grave product launch of the Austin edition of the Post Bulletin newspaper, with full ownership of business plans, sales and marketing plans, P&L, and budgets. Attained 115% of revenue benchmarks.

Austin, Mn

Launched Powerful Connections. a marketing/communications plan, that drove a 37% reduction in peak usage and cutting energy cost in top 25 accounts by 35%. Managed crisis public awareness campaign within 24 hours of severe storms resulting in continuous service.

St. Paul, Mn

•Drove $6.1M fundraising program for DFL coordinated campaign and the 1996 Clinton-Gore campaign. •Managed multi-level strategy of telemarketing, direct mail, event planning and high-dollar personal solicitation.

Minneapolis, Mn

Managed cradle to grave launch of the Saturday Homes section of the Star Tribune. Developed sales/marketing plan achieving 165% of sales goal in 6 months of launch.

Digital Marketing Certification

Minnesota Management Institute, Executive Business Program

Bachelor Of Science, Journalism; Advertising And Public Relations