Shawn Ma Email & Phone Number

Tampa, Florida, US

• Advocate the adoption of modern analytic data engineering and management stack (Snowflake, dbt) in building data platforms for financial data analytics.
• Guide data platform migration from on-prem to Azure/Snowflake/bdt.
• Foster collaboration within the data practitioner community (data management, data engineering, data quality control, data science) to follow the best practice in the areas of PII protection, source data ingestion.

Tampa, Florida, US

• Hands-on role leading on-shore and off-shore ETL teams in designing, implementing, and deploying on-prem SQL Server based data warehouses for credit union member-centric descriptive and predictive data analysis in the.
• Collaborate with product owners and Agile coaches in backlog refinement and acceptance criteria definitions.
• Coordinate Sprint planning, system integration tests, production deployment, and client support.

New York, NY, US

• Spearheaded global store panel management system reengineering for higher accuracy and shorter cycle time.
• Provided hands-on expertise in architecting scalable and reliable sourcing, ingesting, and transforming data pipelines.
• Built consensus among global stakeholders while coaching an agile team to accelerate the development and deployment.
• Crafted the key decision-making algorithms to achieve high performance and maximum store recruitment synergy.

New York, NY, US

• Directed a team of technical business analysts developing global retail data platform requirements and user stories.
• Coached and mentored team on facilitating agile ceremonies including product backlog refinement, sprint planning, sprint reviews, and retrospectives.
• Partnered with regional country operation leaders in data collection tool deployment, auditor training, and data issue resolution.

New York, NY, US

• Managed Data Integration program including new product planning, designing, coordination, and execution
• Led global development team in developing OGIP (One Global Integration Platform) to integrate, harmonize, and enrich retail product data collected from stores in 96+ countries.
• Led GBS development team to design, develop and launch new data product, Media-Effects, to integrate Nielsen advertising intelligence and retail intelligence data in helping manufacturers increase their media spending.

New York, NY, US

• Architected, developed, tested, and launched two media measurement products, Nielsen Product Placement and Nielsen Sports Sponsorship Scorecard in record time.
• Led application developers, QAs, and DBAs to modernize the advertising intelligence data platform including MonitorPlus and Ad*Views.

New York, NY, US

• Steered Core IT architecture committee to modernize panel management system for more efficient recruitment, installation, and maintenance.
• Provided technical guidance in Nielsen annual UE updates including launching new Hispanic UE launch.
• Developed and maintained MSM (Metered Sample Management) system.