Head of Finance and FP&A at an apparel startup focused on rapid DTC and B2B expansion. My primary achievement has been the establishment of financial operations for this startup. Recognizing the need for strategic pricing, I implemented aggressive pricing strategies that successfully boosted profit margins by >10%. Leading Finance, Accounting, Order Management and HR Teams, collaborating with sales, marketing, and operations to optimize financial strategies and resource allocation, reducing operating expenses. Securing substantial funding and reconciled payables, resulting in significant credits, while also leading strategic planning and annual budgeting cycles. Bringing financial insights to drive profitability through margin-enhancing pricing recommendations, and developing financial models to prioritize spending and improve return on advertising spend and OPEX.