Shawn McBride is a strategic, business-minded, results-oriented communications and marketing professional with proven success managing integrated campaigns and media relations programs for large, multi-faceted organizations and leading global brands.Throughout his career, Shawn has acquired extensive experience in developing strategies and providing counsel and support to senior level clients related to managing reputation, amplifying visibility and enhancing perception with the goal of increasing value to the enterprise.Shawn’s time at Ketchum was marked by a significant focus on both corporate communications, including executive visibility, issues and crisis and internal communications, as well as brand publicity, highlighted by several award-winning consumer and sponsorship PR campaigns, while also leading the agency’s high-performing, U.S.-based Sports team.Prior to Ketchum, Shawn was director of marketing & communications for London-based Nobok, where he was responsible for corporate communications, marketed and publicized events such as “UK Champions for Charity at Wentworth” and “Sticky Wicket: A Night with Cricket Legends”, and negotiated media partnerships and endorsement deals for notable UK sports legends. Shawn also spent more than 5 years at Octagon overseeing marketing, PR and promotional initiatives on behalf of numerous events, properties and brands including the 2003 FIFA Women’s World Cup, Gravity Games, World Match Racing Tour, Millrose Games, several leading Champions Tour and LPGA Tour events, US Youth Soccer, Celebrex, Chevrolet, Kohl’s Department Stores, Nautica and Tide.A recognized sports business thought leader and subject matter expert, Shawn is regularly tapped for his insights by a wide range of media, including The New York Times, Bloomberg Businessweek, Forbes, MSNBC, CNBC, USA Today, Wall Street Journal, Financial Times, Boston Globe, The Globe and Mail, Detroit Free-Press, Houston Chronicle and Toronto Star and has been a featured guest on CNN’s “The Situation Room with Wolf Blitzer” and National Public Radio (NPR).Additionally, Shawn has spoken at several industry conferences including the Fanvest Business of Sports, Hashtag Sports, Ivy Sports Symposium, Sports Events Marketing Experience, TEAMS Conference and numerous colleges and universities.