The Chief of Staff reports to and supports the company owners in implementing overall strategy and managing operations as RETS continues to experience significant growth.

As the Founder and CEO of PM Guidance Group, I lead the company in providing tailored strategic planning and facilitation services. My focus is on helping businesses refine their strategies, foster collaboration, and achieve their growth objectives through comprehensive planning and effective execution.

Responsible for sales activities and revenue for Hunt A Killer including e-commerce channels and retail brick and mortar.

Hired to build and scale the sales/marketing teams, operations, and infrastructure needed to support the start-up and rapid growth of Hunt A Killer, a one-of-a-kind subscription-based game company—which ranked #6 on the Inc 5000 list of fastest-growing private companies in 2020.• Led all strategy/vision for the marketing organization and successfully expanded the marketing team from 3 to 13+ individuals to support rapid corporate growth• Doubled the customer base, as well as revenue, each year over the first 3 years of tenure through a mix of best practices—including diversification of paid channels, implementation of a test-and-learn culture, PR optimization, and the continued application of customer feedback/data into the marketing process• Owned the company's direct-to-consumer (DTC) ecommerce strategy and all associated teams responsible for customer acquisition, lifecycle marketing, customer experience, public relations, A/B testing, branding, community engagement and email marketing• Reduced costly subscriber churn by 30% over a 12-month period by establishing a series of targeted retention programs based on detailed customer research and feedback analysis• Decreased customer acquisition costs by 50% within the first 6 months of hire and continued to optimize and improve CAC, during each year in role, to improve margins and drive higher revenue

Retained by new corporate ownership to continue managing all marketing for both the Classmates.com platform, as well as a series of related Intelius product brands. Guided teams in post-acquisition integration activities and ensured delivery of all strategic/tactical marketing needs for the new consolidated business.• Developed and implemented a series of new data-driven branding strategies for the Intelius brand, leveraging both qualitative and quantitative research, leading to 25% improved sales conversion rates• Hand-picked and led a top notch marketing team of ~30 individuals, from all acquired entities, directing them in a series of fresh efforts to drive growth through SEO, SEM, Display, Email and Social channels• Held $100M in P&L, presented forecasts and budgets to PE firm ownership, and implemented a new test-and-learn culture within the Intelius arm that drove a 300%+ increase in marketing test throughput

Appointed as CMO of the company, reporting directly to the CEO, leading the entire 25-member marketing organization, and holding over $60M in P&L responsibility for the Classmates.com business. • Directed teams in the planning/execution of campaigns aimed at acquiring new registered members and converting free members to paid subscribers; grew subscriber base by 10% in first year of role• Delivered a 30% increase in site visits through social/email campaigns and viral marketing initiatives, in addition to increasing user-generated content over 50% YOY through simplified product offerings• Key member of the team involved in positioning Classmates for sale, completing a successful exit strategy involving the acquisition of the firm in 2015 by a private equity company, H.I.G Capital

Took on accountability for the entire Classmates.com product portfolio, overseeing all product strategy, roadmap, and lifecycle decisions from initial product definition through final launch and ultimate end-of-life.• Responsible for product lifecycle management including rolling out innovative new features related to user generated content and user interactions—and launching successful products that increased subscription revenue by 20%, web traffic by 25%, and member engagement levels by 75%• Gained deep M&A experience, integrating several key company acquisitions (SchoolFeed & Names Database) to grow the company's member base and further enhance the product suite

Assigned to lead a brand new business line for the company, holding P&L responsibility for the new offering and serving as the de facto CEO in leading all product design, development, and monetization strategy.• Led development of the business case and product strategy for enabling new Yearbook features on the company's web platform, leading to a 25% increase in daily visitors (~500K MAUs)• Drove critical content development for the new product by developing programs to procure 100,000+ yearbooks through various channels—subsequently lowering acquisition costs by 50% YOY• Launched the company's yearbook print-on-demand retail program and all related pricing, site marketing, email marketing, and affiliate program elements—growing revenue 60% over initial year

Promoted to VP-level role overseeing both the Project Management and Product Development organizations, choregraphing numerous project/product development initiatives in parallel; closely monitored all scope, time and budget parameters and oversaw all product launches and lifecycle management decisions.• Championed the adoption of Agile/Scrum methodology across the organization, increasing time-to- market by approximately 20% for all product development teams• Created a new strategic planning process and facilitated annual planning discussions, at the executive level, in order to optimize resources, analyze project interdependencies, mitigate potential risks, and continuously increase the company's ability to deliver key projects on time and within scope

Recruited to this successful, fast-growing e-commerce enterprise to foster increased maturity within the program management function—leading, mentoring, and coaching a team of 6 Program Managers and partnering with the executive team to clarify business priorities, resource constraints, and strategic vision.• Led the end-to-end planning/delivery of complex enterprise-wide initiatives—expertly handling all stages including project scoping, requirements, specifications, design, coding, QA, launch, and support

Established a department-wide PMO to dramatically improve the quality, consistency, cost-effectiveness, and on-time delivery of 6+ concurrent projects related to IT infrastructure development and scaling.• Mentored 150+ staff in PMBOK methodology and PM best practices, leading to greatly improved IT project execution, control, and closeout performance—and a 30% increase in on-time delivery