• Revamp and activate Activision's Employer Value Proposition (EVP).• Audit and refresh the Activision Careers Site.• Focus on internal talent brand initiatives.

• After Microsoft's acquisition of Activision Blizzard in October 2023, I continued to revamp and activate Blizzard Entertainment and Activision's Employer Value Propositions (EVPs).• Audit and refresh the Blizzard Entertainment and Activision's careers sites.• Focus on internal talent brand initiatives.

• Revamp and activate Blizzard's Employer Value Proposition (EVP).• Audit and refresh the Blizzard Entertainment Careers Site.• Refresh Blizzard Entertainment Glassdoor and Indeed channels.

• Producing compelling content for partner companies such as Bio-Rad Laboratories and Siemens Energy.• Executing employer brand story content strategies.• Activating EVP narratives and messaging pillars.• Demonstrating high accountability for the integrity of employer brand engagement strategy as it is designed—research, milestones, profitability, project plan, and deliverables.

• Manage all corporate social media accounts for AppLovin and Machine Zone, Inc.• Manage corporate content strategy and daily execution.• Design editorial calendar for social channels; created visual and editorial content that set brand voice and tone.• Create and curate content for company executives.

• Create content and community management for all Schwab social platforms, an audienceof over ​500,000​.• Drive organic social promotion for Charles Schwab Challenge PGA Tournament garnered287,000​ impressions, ​8,500​ engagements and ​3,500​ video views.• Highlight Diversity & Inclusion/Corporate Reputation efforts through organic content thatdrew ​4.77M​ impressions, ​100,000​ engagements and ​343,000​ video views in 2019.• Lead Social Content Bulletin call in which members from all Schwab social media teamsshare content strategies and collaborate on upcoming campaigns.• Lead training, onboarding and content strategy for employee social advocacy program which included over ​400​ participants.• Manage Charles Schwab YouTube channel on behalf of corporate comms and social team.

Head-up employer brand social strategies for partner companies. Previous Proactive Talent Strategies partners include GE Digital, GoDaddy, G6, and Realtor.com.Services provided include:•Creating and branding social channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Glassdoor, Indeed and more.•Consolidate and revamp any existing branding in order to have cohesive, efficient branding.•Form relationships with teams within partner companies to gather quality content.•Provide partners with regular analytics reports to show growth and productivity in our new branding strategies.• For GE Digital: Rebranded social channels, created 9 recruitment videos (garnering 15,000 views in one month) & 20 spotlight blogs for an audience of over 500,000.

•Administrator for all Life at SAP social channels.•Promoted content to and engaged with an audience of over 1,000,000 followers on corporate social channels, and over 100,000 followers on the employer brand channels.•Organized & executed PPC/SEO campaigns through Facebook, Twitter, Instagram, Youtube, LinkedIn.•Engaged SAP's applicant tracking system in daily posts to create candidate pipelines and gather data. The ROI was an added 100,000 people into the talent community & 10% bump of total applications.•Utilized employee advocacy through social recruitment software like Work4Labs and CareerArc as well as multiple successful campaigns in which over 8,000 employees participated (10% of company).•Developed content and executed marketing strategies, which included outreach, collaboration and engagement to many of the 80,000 employees from offices in over 130 countries & 100 different nationalities.•Provided in-depth social marketing training to over 1,000 employees in a global advocacy program.•Managed an international team to cover all continental regions (EMEA, APAC, Americas, MENA).•Rebranded Glassdoor page, causing Company Rating to rise from 3.8 to 4.1, CEO Approval from 89% to 96%, and Avg. Monthly Page views grew by 20,000.

•Radio program turned popular music website.•Create and edit content for site, including video and audio editing.•Interview bands and artists to post on site.•Provided press coverage for numerous music festivals including Austin City Limits, Bonnaroo, South by Southwest, and Fun Fun Fun Fest.

(Transitioned to SuccessFactors' parent-company, SAP)•Develop content and initiate marketing strategies for SuccessFactors recruiters.•Manage all social media accounts.•Manage and develop content for SuccessFactors blog.•Engage our audience, as well as potential job candidates.

• Develop and construct VMware's new green room, as well as bring in the Austin campus' social media division.• Design various internal websites on VMware Vault.• Create and edit company and partner videos, including the VMWare sales team showcase video at the VMworld Conference in 2012.

• Marketing and event planning.• Promote and create content for blog.

Host/Producer of "The Party Line," one of KTSW's most successful radio programs. Published many album reviews on the KTSW Web site.

Using social networking as a means to promote the station.Helped launch KTSW's first-ever concert, MR. Fest, in 2008.Organized MR. Fest in 2009, with headliners Black Joe Lewis & The Honeybears.

• Create and edit overnight playlists.• Run soundboards/DJ during in-studio performances.