Collaborated closely with clients, identifying their unique marketing objectives and providing tailored recommendations to drive success. Led the development and execution of dynamic marketing strategies, optimizing campaign performance through in-depth analysis of web analytics data, ensuring maximum impact and ROI.Delivered impactful digital marketing solutions, and contributed significantly to business growth.Showcased lead performance by spearheading innovative digital marketing management initiatives, resulting in a significant increase in brand awareness and engagement.

Doing digital differently requires proven strategy and a nimble mind. Bringing strong ideas and clever plans, that’s how we can partner with brands and deliver the positive results we see regularly. Worked with e-commerce and entertainment brands with high MRR, including the launching of a test e-commerce brand, 20 Hutchins, which grossed $100K in 45 days.Developed strategy documents, brand guidelines, and campaign overviews for senior management and key decision-maker review. Created presentations and workflow that are clear and concise, with a focus on storytelling.Used Onjin's platform to research and develop the best possible presentation using our marketing methodology, BEAR Was responsible for managing digital plans and budgets for businesses that gross $500,000 or more.Handled website design/development, digital media, SEM/SEO, and developing key performance metrics.Employed a data-driven creative strategy for content creation and promotion, resulting in a 50% surge in website traffic within six months.Successfully led contract negotiations with freelance content creators and marketing partners, resulting in significant cost savings for the company.Applied strong budget oversight skills to control costs and improve the efficiency of the digital marketing agency.Successfully conducted market research to develop new content strategies that increased web traffic by 60%.

Created and executed holistic digital marketing campaigns including elements of social media, SEM/PPC, and search engine optimization (SEO). Succeeded in creating strong digital footprints for CPG, entertainment and agency-related campaigns, driving growth and adoption in numerous verticals. Worked with project managers to cultivate conversation on social media platforms and influential network. Maintained communication with third-party sites and influencers while coordinating large-scale features and premieres of exclusive content. Created future initiatives for clients with set guidelines for after completion of campaigns.

Designed and guided the execution of a holistic digital marketing strategy to build Window Nation's footprint across multiple channels. At the #5 Home Improvement company in the United States, senior leadership leaned on my expertise, working closely with a cross-functional team to develop, implement, and optimize results-oriented plans for direct marketing, then manage execution to achieve these targets.Develop, execute, and analyze results for all digital marketing campaigns Utilize a broad range of data reporting and digital marketing techniques to make improvements in paid search, SEO (search engine optimization), PPC, conversion rate, and message testing Create and design reports that track marketing performance and manage projects on budget and on time.Responsible for the planning and budget development for all aspects of digital marketing programs.Devise strategies to drive online traffic to the company website and whitepapers Oversaw the social media marketing and reviews generation strategy for the company.Leveraged Google Analytics to optimize website traffic and drive targeted digital marketing initiatives.Leveraged verbal communication abilities for successful negotiations and collaborations with external agencies and partners.Managed the development and implementation of annual budgets to allocate resources for content marketing initiatives effectively.

Designed successful strategies to deliver brand lift for a network of clients stateside. Leveraging the most up to date knowledge base on all social media trends, campaigns and strategies, I've been able to work on an array of projects to drive leads and raise brand awareness. Major clients included: Carfax, Navdy, and ForRent.com Supported social media marketing success by guiding clients through onboarding, analysis, and strategic sessions to design campaign plans to fit their marketing goals Executed complex social media marketing and digital marketing initiatives for clients across owned platforms.SXSW Navdy On Tour initiative brought 1.3M impressions for client channels Community management of all client pages to mesh with customer service team needs Actively producing fresh content for blog and third-party resources while coordinating speaking engagements and panel opportunities to expand personal and agency brand Illustrated senior-level knowledge and remained an approachable resource for junior team members and their professional development

As Digital Media Director at AB&A, Smith spearheaded a department of talented, eager strategists, social media community managers, and SEM specialists on the development and growth of client digital footprints. Their goal was to create strong engagement encourage the adoption of the client’s social media channels and maximize PPC campaigns that increase brand awareness and lift while interacting with consumers in an organic and meaningful fashion.The AB&A team, under Smith’s tutelage, handled an array of clients that span the worlds of automotive dealerships to South Florida dental practices. The challenges that each case presented were unique and offered the team an opportunity to craft social media messaging and web development that was relevant and worked for each client and industry. Served as the face of the interactive department to current and prospective clients.Directed department of strategists, community managers, and SEM specialists on the development and growth of client digital footprints. Encouraged strong engagement and adoption of client’s social media channels.Brand and store lift for the dental chain rose over 400% via a unique combination of PPC and social tactics.Worked with top influencers to earn inbound traffic to client points of presence ROI illustrated via conversion and lead metrics unique to the needs of each client Increased automotive sales and service appointments Lift in dental appointments booked from both paid and social traffic Delivered traffic that led to downloads and trailer views on niche documentary films Exercised exceptional management skills to lead a team of digital marketers, resulting in significant growth in online traffic and sales Implemented innovative content creation processes that boosted organic search results by 30% Oversaw the production of creative briefs, ensuring content was consistent with company messaging and targeted desired demographicsGoogle Analytics certified.

Responsible for all marketing initiatives for one of the top web series festivals in the world.Spearheads social media content and strategy to develop organic conversations and engagement.Schedule content calendar for four-day event in South Florida.Network with Miami-based film community as well as investors and sponsors.

Editing of all video, visual and written content for a MMA show on the InsidePulse.com network.Responsible for coordinating press and interview opportunities for the site with major stars and garnering attendance and coverage of major MMA events.Working in conjunction with FoxSports.com on predictions and previews of the many UFC and MMA cards as well as creating unique content for their site as well.

Manage social media assets (Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, etc) for multiple clients.Research, develop, edit, and create content consistent with the voice and identity of client's brand.Develop digital marketing planning, execution, and analysis in accordance with client’s overall marketing goals.Provide weekly & monthly analytical reports for clients.Discover and foster relationships with emerging platforms for use on a multitude of campaigns.Keep up with the latest trends in the social media and how to best apply new trends to client's social media strategy for optimum ROI.

Monitored freelance campaigns, creating strong digital footprints for film, TV and music brands.Worked with project managers to develop conversation on social media platforms.Maintained communication with third-party sites while coordinating large-scale features and premieres of exclusive content.Created future initiatives for clients with set guidelines for their future successes after completion of our campaign.

Coordinated daily content focused on new and emerging musicians, bands and labels.Created and edited review and feature copy focusing on upcoming products and releases.Published news and videos daily for an audience of over 100K monthly visitors.

Actively monitor every campaign to identify opportunities for social media and non-conventional marketing tactics; launch and manage these recommended strategiesWork closely with marketing managers on these initiatives and their resultsIdentify new social media tools, communities, and opportunities while spearheading relationships with new and existing social media communitiesMaintain the Wiredset / Trendrr social media communications schedule & participate in on-going strategic initiatives w/ press team

Develop and execute digital marketing strategies for television networks, major recording artists, and other entertainment and web companies Act as the direct liaison/product manager between Wiredset and clientWork with major websites and social networks to obtain prominent placement and features for clients Maintain and develop relationships with show producers, artist management and company new media departments to create new business opportunities Work closely with Wiredset's marketing team to execute client goals One-on-one online communication with leading fans and consumers Utilize writing skills to develop compelling pitch letters and client reports Report directly to the VP of Marketing on weekly goals and strategies Assist Business Development with specific proposals

Utilized viral assets and key Web 2.0 sites to increase fan impressions over artist web presence.Researched new partners and recommended initiatives to the head of department.Oversaw the management and growth of label specific and third-party online communities.Created copy for marketing materials including: news exchange, newsletters/email blasts, contests and promotions.Worked with artists and managers to deliver content to TVT web sites and community pages.