Shawn Mcclafferty Email & Phone Number

Raleigh, North Carolina, Us

Independent designer aiding in branding and creative development projects for companies ranging from small businesses to major corporations. Craft and form graphics for logos, business websites, print advertisements and online marketing campaigns.KEY HIGHLIGHTS:--------------------------------------------------------------------------------------------------------■ Attracted over 800 customers to Grayson Homes by orchestrating a high-impact marketing campaign consisting of print advertisements, brochures, social media advertising and PR communications.■ Constructed a smartphone application allowing brokers and insurance agents to connect with Remtech Environmental, LLC on information related to in-home damages.■ Customized vehicle wrap and large billboard advertisements promoting National Championship on “Opening Day” for a minor league baseball team – Durham Bulls.■ Created business website for the largest property management firm in the Raleigh/Durham Chapel Hill area, in addition to 120 homeowners association sub-sites using WordPress.

Raleigh, North Carolina, Us

Served as primary director leading the conception and production of promotional initiatives for a retail chain of 76 drug stores throughout North Carolina.Oversaw a team of six creative associates, including photographers, graphic designers, content writers and project managers, in executing solutions for signage, print and web advertising. Aligned creative capabilities with business needs to ensure image portrayed in marketing campaigns.KEY HIGHLIGHTS:--------------------------------------------------------------------------------------------------------■ Orchestrated theme for flu and cancer related campaign advertisements, which became key promotional platforms for more than five years.■ Raised “Diabetes Awareness” at the retail level by leading all design processes for point-of-purchase (POP) displays with matching sign packages for Kerr Drug and affiliated chain stores.■ Spearheaded a circular program with milestones and design guidelines that set a print run of over 800,000 per week and 43 circulars worth more than $1M.■ Introduced a series of branding principles that elevated performance and caliber of all 2,500 corporate employees across 76 stores.

Raleigh, North Carolina, Us

Owned and executed all creative processes in the production of POP signage, coupon books, weekly circulars and online advertisements. Ensured adherence to corporate policies as well as deadlines and quality assurance standards.KEY HIGHLIGHTS:--------------------------------------------------------------------------------------------------------■ Garnered over 1,000 daily visitors to company website through constant maintenance of site content and layout.■ Doubled Holiday revenues by designing a 24-page direct mailer gift catalog.■ Attracted repeat store customers through a weekly circular program with special deals and promotions.■ Launched and initiated company Intranet using Wordpress enabling communication of forms and business updates for corporate office, field teams and store employees.

Raleigh, North Carolina, Us

Played a pivotal role in establishing marketing department from the ground up during initial business start-up phase. Set standards and style expectations in the production of eight-page circulars, coupon books, in-store signage and grand opening promotions.

Part-time Graphic Designer

Worked with a team of designers and photographers to develop a weekly circular program

Handled multiple jobs and array of programs ripping jobs from disk, negative-to-plate burning. Designed ads and weekly circulars for newspapers

Flash Intermediate

Advanced Dreamweaver

Intermediate Dreamweaver

Introduction To Dreamweaver

Introduction To Flash 5

Introduction To Html Publish

Associate Of Science In Specialized Technology, Graphic Design