Marketing at Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud provider, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

Associate Professor of Marketing within the School of Management and Innovation.

Responsible for the Schneider Electric brand experience in France; home to global headquarters and an inspiring community of employees, partners, and customers leading the digital transformation in energy management. Accountable for the campaign, media, press, sponsorship, and digital strategy in France, including our signature Innovation Summit and Innovation Hub Experiences, hosting over 20,000 customer visits per year. Achieved record revenue growth through sales and marketing transformation while delivering unforgettable customer experiences.

As Senior Vice President of Web & Digital Marketing, responsible for the strategy, design, development, and implementation for Schneider-Electric’s flagship web property: http://www.SE.com and the 100+ countries it supports. As part of the Digital Customer Experience group, deployed digital strategies to grow the core, partner and consumer businesses on a global level. Headquartered in Paris, France, Schneider Electric is the world’s leader in energy management solutions and recognized as one of the most sustainable companies on the planet.

Responsible for all digital strategy, design, development, and operations for SAP’s flagship web property (www.sap.com) in addition to leading all Online Demand Generation activity, combining Global Campaigns, Search and Social Media, with Email and Enewsletters to accelerate SAP’s customer and prospect’s buying cycle. Manage SAP’s worldwide media partnership with Google, with a specific focus on generating high volume web traffic that converts into sales leads in support of revenue and margin goals.Completely redesigned, reengineered and relaunched online customer experience within 9 months, leveraging cutting edge Web CMS and Marketing Automation platforms to deliver a personalized experience to every registered visitor. Implemented mobile and social strategy for corporate website, including a Digital “Test Lab”, ensuring all new online experiences are A/B tested, improving online lead conversion by over 60%.

Responsible for SAP’s overall Marketing Demand Generation (DG) Capabilities, with a specific focus on achieving Sales-accepted lead targets through high-volume, low-cost “Tele-Web” Marketing processes. Developed centrally built and executed DG campaign process through regional Demand Centers, generating leads in over 45 markets worldwide. Established strategic partnerships for outsourced and offshore Tele-Marketing, Database Marketing, and Online Marketing activities.

Manage Wunderman France (160 employees / 15MM € revenue), with a specific focus on the group’s interactive, data and analytical capabilities. Responsible for the operational delivery of relationship marketing programs for key European clients such as IBM, Microsoft, Unilever, and Ford. Lead Microsoft online and data strategy for Europe across B-to-B divisions: Servers and Tools, Developers and Small to Mid Market Audience Groups. Grew the Microsoft business 2MM € in 15 months through new Interactive Center of Excellence (ICE); deploying web experiences across 30+ markets in Europe.

Responsible for all aspects of Wunderman Mexico (50 employees) with annual revenue of 5MM USD. Strengthened agency profile by developing new service offerings in interactive and analytics while building a multinational team. Grew the Ford Key Client business by 84% through e-commerce website, customer marketing database and comprehensive owner loyalty program. Diversified the client base through significant new business development (Microsoft, Club Med, Procter & Gamble and Telefonica). Consistently produced breakthrough creative, winning two London Ad Award Finalists and one NeoCrat for Direct Marketing Agency of the Year in 2001.

Launched Principal Connection business unit with charter to cross-sell financial products across multiple business units (Pension, Insurance, Banking, Residential Mortgage, Securities, and Mutual Finds). Through in-depth consumer research and online behavioral segmentation, supported the launch of one of the first ever internet-only banks. Managed nationwide market research studies to support new product services launches. Provided research-consulting services to all business units, recommending research solutions for a variety of consumer and market information needs.