Skyblue provides management consulting services enabling the digital transformation of Sales, Marketing, and key Operations which improve the key touchpoints during the initial awareness stage to post-purchase. The moment of truth is one swipe away from billions of connected smartphones and devices globally. This new digital reality has changed how we connect with our customers and changed the way they interact with our brands. The always "on" culture places an emphasis on Skyblue developing the must-have tools and platforms that serve your customer; engages them how they want, and creates a 1-to-1 dialogue along their journey from awareness to post-purchase. Skyblue holds one patent- which launched the company- and I wore the hat of CFO / CIO / CMO and co-legal review responsibilities for our global business which touched Asia/North America via licensing agreements.MANAGEMENT CONSULTING SOFT SKILLSAnalytical - Problem Solving - Results Driven - Leadership - Functional Expertise - Teamwork - Communication

Deep technology solution, project analysis, and strategic cloud solution application development experience focused on business process analysis and improvement. Well versed with the business analysis required for specification gathering with key business groups and units. Certified Salesforce Administrator with extensive experience in all phases of SDLC from analysis and design to development and implementation. Worked collaboratively with operations, PMO's, QA, architects, engineers and offshore teams in the past. Deployed enterprise applications utilizing web technologies, as part of one of the early cloud / P2P companies in the UK and US, focused on mobile field force enterprise solutions.CRM CLOUD EXPERIENCE (Salesforce, Zoho, ACT!, Goldmine, Insightly, Hubspot)Conceptualized, Architected, Designed, Customized, Tested, QA, Implemented, and Trained Users for 8 CRM's launched successfully around Sales, B2B Marketing, Support, Partner Selling Portals, Community Information Portals, and Product Development.Salesforce Clouds Expertise- Sales (Expert), Support (Skillful) Salesforce Communities (Expert) Salesforce Marketing Cloud (Skillful) Zoho - Sales, Support, & Marketing Campaigns Hubspot, Insightly, Goldmine, Sugar, ACT! - Sales/Marketing CampaignsSALESFORCE SKILLSData Loader / API (Data Scrub & Import), Workflow (Automation), Lightning (UI), Process Builder (Automation), Apex (Triggers), Org Security (Setup), Einstein Ai (Predictive Behavior), Community Builder (Partner Portals), Hierarchy Setup (Territory Team Selling), SOQL (Salesforce), User Training (Onboarding), Declarative Development (Clicks not Code), App Exchange (3rd Party Apps), Mobile UI (Configuration), Objects & Fields (Custom), Content Access (3rd Party Sources), Campaigns (Marketing Automation), Agile (Development), Reports & Dashboards (Management / Users), Email Integration (Outlook & GMail Configuration.)

Evangelized and developed high-level relationships across North America with leading commercial office developers, hospitality brand leaders, public space, and hotel focused design firms, global purchasing, and hotel franchisors on brand standards and product specifications for Alta's nanotechnology solutions. Trained partners sales teams on the state of the art textile chemistries and commercial testing methods. Presented as the keynote speaker at leading design conferences presenting "the Science of Design." Helped build business verticals focused on textile testing via North America’s largest independent A2LA accredited textile testing lab and supply chain management solutions.

Assisted on underwriting transactions totaling over $5.5 Billion, while completing financial analysis, building pro formas around tax revenues and expenditures, and capital infrastructure plans to suggest the most efficient debt management strategies for municipalities.Analyzed Public-Private-Partnership (P3) models across the US market to deliver mix use projects with both private and public funding sources (hotel, retail, hospital, extended living, public facilities, convention centers)Cultivated relationships across California with public issuers (school districts, cities, counties, ports, water agencies, state agencies) and various stakeholders (bond counsel, tax specialists, broker-dealers, valuation specialists) involved in bond underwriting.

Spearheaded launch of new hospitality division, developed global strategy and new revenue streams for a Private Equity / Chinese ownership group leading one of the largest textile importers into US ($200M+.) Responsibilities included all marketing and corporate partnership development in North America and Asia Stragetized and designed Hospitality group’s product mix, pricing strategy, marketing collateral, product positioning statements and manufacturing specifications for core offering.Drove brand standard development for the company with Marriott, Starwood, Fairmont, Choice and other franchisors, development, and management groups; Developed private label products for leading distributors.

The mission of Education Access Network (EAN) is to provide students with free and affordable access to educational services designed to help them prepare for and succeed in higher education and other academic endeavors. EAN believes that limited financial resources should never restrict a student's access to educational opportunities.

Led our efforts to build new markets (Las Vegas, Canada, Dubai); different verticals (Resort, Timeshare, Indian Gaming); and new product positioning (eco-green, furniture, and spa products.) In several product categories, created from scratch multi-million dollar brand standard programs with MGM, Hyatt International, Aston Resorts, and Coastal Hotel Group.In 2007, Company achieved #2 fastest growing woman led business designation from Entrepreneur.com, due to my business development and partnership efforts with ownership groups, CAGR= 102% over 3 years.Supervised a multinational sales force of 35+ AEs located throughout the U.S., Canada, and Latin AmericaLed all diversity outreach efforts within the US, by interacting with 15 diversity officers across hospitality.

Led the identification, research and analysis of new business partnerships for three subsidiaries (Cartesia- Mobile GIS software, J-Slate- ruggedized pen tablet, and Endeavors- P2P workgroup collaboration systems) in the US, targeting mission-critical systems of Fortune 1000 enterprises.Crafted relationships with C-level decision makers, vertical solution consulting groups, system integrators, hardware manufactures, and independent software vendors, in US, Canada, Japan and Europe.Interacted and signed partners ranging from OS providers to wireless hardware peripherals vendors (Wind River Systems, Citrix Systems, Sun Microsystems, Espial, Cisco, Novatel, Symbol, Real Networks, Sybase, ESRI) all focused on mobile enterprise marketplace.

Developed enterprise market entry strategy for new Tadpole intellectual properties; collaborated with industry leaders in healthcare, utilities, retail, telco, content providers, government, and IP data solutions verticals.

GERS Retail Systems is a leading supplier of software solutions for consumer-centric retailing. By facilitating the real-time flow of transactions and information across the entire retail organization, our solutions enable retailers to consistently anticipate, understand, and fulfill their customers' expectations for products that are priced, located, and timed to provide the optimal shopping experience. GERS solutions manage the merchandising life cycle, multi-channel selling, planning, business intelligence, and supply chain synchronization to create a great customer experience.

Management consulting work focused on new technologies, strategy, product marketing, and financial analysis. Work ranged from International new market plans to eCommerce system planning and development.

Trained 137 1st year MBA student consultants; oversaw the completion of more than 40 consulting projects; built outreach program targeting regional fortune 500 companies.

Launched successful $100+ million 32-bit Windows NT platform through coordination with worldwide sales groups, channel marketing partners, key industry analysts and internal development teams.Managed revenue forecasting, budget planning, and segmentation analysis for $200MM divisionDeveloped an intranet for a 60-person team resulting in streamlined communications and improved workflow.Created electronic sales guide, Windows 95 pre and post-launch marketing materials increasing sales by 18%.

Youngest financial consultant in Merrill Lynch’s Seattle office, while advising high net worth and business clients with investment, estate and financial planning services.