Providing valuable marketing and product recommendations to clients through careful research, data analysis, and impactful presentation of findings. • Types of research: Landscape analysis, segmentation, conjoint analysis, and customer interviews

Managed primary research and disseminated insights to product, marketing, and UX teams during early-stage testing of a new subscription-based product• Validated marketing initiatives through data by analyzing and charting responses to over 90 TV spots across major competitors, highlighting effectiveness of advertising in the context of changing market conditions• Presented research insights and opportunities to executives and cross-functional teams, informing strategic imperatives for product refinement prior to product launch• Created profile of beta-test customers by merging primary research data with product usage and analytics data

Bridged the gap between global technical teams and client services teams in a cross-functional role managing data operations for some of the world’s most well-known brands• Saved $1MM+ client account by developing and implementing new approaches to maintain 90% of their database marketing capabilities at half the original cost• Increased transaction identification by ~200% by implementing cutting edge SaaS CRM solution with 360-degree view of consumers• Achieved yearly $2.25MM contract renewals and significant client satisfaction improvement (~10%) by enhancing communication with client contacts and regularly delivering on requests ahead of schedule• Automated daily, critical updates of 75MM customer profiles and 5MM transactions by creating clear and concise requirements for code development and job scheduling• Led training efforts of six-person team during transition to new campaign management software

Worked with clients to refine data requirements and pull customer lists for email and direct mail marketing campaigns, as well as market research initiatives• Reduced average campaign-build turnaround time by 20%, saving ~$10,000 yearly per analyst by creating a more efficient process for gathering campaign and project requirements• Supervised ~100MM outbound email sends by managing end-to-end data flow of 25MM+ consumer records• Learned SQL, Unix, and IBM Unica Affinium Campaign software in six months, going from very little technical background to being an integral team member• Graduated top of my class in Epsilon’s New Grad Program, earning the top merit awards and being assigned to recruit and mentor to new program participants

• Identified potential client sales opportunities • Developed in-depth sales proposals detailing valuable opportunities to improve current website and social media metrics• Coordinated with reseller partners to support sales and close contracts

Collected and analyzed data from primary and secondary research for Fortune 500 brands, such as Huggies, Cottonelle, and Microsoft Advertising• Reduced survey research costs by 50%; achieved by prototyping new methods for fielding surveys outside of traditional channels• Discovered new brand-building opportunities at disruption points in a consumer’s life by analyzing data to help brands better understand the consumer journey

• Researched promotional events, media, and strategic resort partnerships to build brand awareness• Established and nurtured partnerships with local sports teams and outdoor recreation shops• Acted as team sponsor liaison, receiving direction from company contact and relaying it to team members• Coordinated and led bi-monthly conference calls with N3L Optics Marketing Manager• Created a customer profile for the new Salt Lake City, Utah location at City Creek Center

• Composed keyword-rich articles and blog posts to draw in a wide range of targeted traffic, some instances increasing traffic by up to 300%• Installed and managed WordPress on hundreds of websites through administrative website hosting services• Managed acquisition of over 250 high PageRank domain names to build SEO networks for Internet marketing companies• Restored original content to newly acquired sites to help stabilize Google PageRank

• Constructed and implemented a new on-site SEO strategy that led to simplistic site navigation• Refined the internal website coding resulting in the site being more search engine friendly• Utilized Google Analytics and AdWords to analyze keywords and develop a focused keyword strategy• Worked as a member of a team to enhance Ascent Advisor’s online presence

• Directed shipping of wholesale goods to high-end retailers (i.e., Nordstrom, Von Maur), small businesses, and individual customers• Increased detail and care in the packaging process to enhance the overall customer experience• Decreased chargebacks from Nordstrom department stores by approximately 50% through the use of a multiple-check system prior to items being shipped• Designed and implemented a new inventory layout resulting in a 20% decrease in time spent identifying and pulling inventory items