• Assists in developing various deliverables in support of library communications and marketing programs to include graphic design (both print and web), brand design, video creation/editing, content development, and photography. Sources and coordinates content from various departments to support regular communications such as email newsletters, marketing collateral, news blogs, and social media campaigns.• Proactively works with intra-University and internal library peers to build partnerships in support of library communications and marketing goals• Manages calendars, timelines, reporting, and deliverables for the communications and marketing team. Organizes, manages, and maintains asset databases and management systems. This includes the development of naming conventions, file standards, and delivery systems.• Works with other University departments to provide print and digital USF Library marketing content for non-library use.• Researches metrics for regular web analytics and social engagement reports. Performs social listening, media research, industry and competitive analysis to inform ongoing strategy.Accomplishments:• Examined user and engagement data to develop strategic social media content creation guidelines ensuring that messaging and method of delivery were optimized, leading to a 74.5% increase in total page and post impressions (# of times content was displayed to users) and an 88.1% increase in total page and post reach (# of unique users exposed to content).• Developed and implemented a complete USF Libraries brand guide, which established the look, feel, and "idea" of the unique brand identity of the Libraries.• Executed a multi-pronged marketing program in Spring 2024 for the Workshops For Researchers program, which led to an 93.65% increase in registrations and a 87.53% increase in attendees.• Created official unique identifier images for multiple Strategic Collections in the USF Libraries' Special Collections department.

• Revitalized company website with digital copywriting techniques, Search Engine Optimization keywords, and updated design elements • Developed multi-phased strategy initiatives to provide insight into marketing goals, KPIs, and outlook for the year• Managed multiple vendors to establish an inventory of company-branded stationary items and marketing material with unique designs• Collaborated with an outsourced social media team to provide guidance, assets, and vision across multiple platforms• Captured and edited photographs for various use cases, which included organizing company headshots, providing current and relevant images for use on social media, and enhancing company culture by showcasing current employees on various in-office displays• Strategized, developed, and executed multiple digital advertisement campaigns with the key goal of lead generation for specific audience segments• Managed the marketing budget and adhered to approval requirements • Ensured that all marketing material was in line with brand identity, including logo design, colorways, and compliance regulations• Constructed and executed various email marketing campaigns that focused on specific target audiences• Facilitated company core values by creating internal sell sheets, capturing various company events and milestones through digital photography, and providing marketing assistance throughout departments• Designed a customer portal for new and existing clients, including creating how-to guides for the platform• Utilized various marketing tools and platforms such as: SEMrush, Zoominfo, Zoho, Adobe Creative Suite, WordPress, and Office 365 to facilitate endeavors and daily completion of tasks

I formerly maintained marketing automation, lead workflows, and marketing attribution capabilities for Vault Verify. Additional work I performed included establishing automated marketing campaigns and lead funnel tracking and analysis. I operated a large tech stack including HubSpot, Salesforce, Seamless.AI, and 6Sense, as well as various ad platforms to ensure correct lead capture, processing, and marketing campaigns. In addition to my Marketing Operation duties, I also worked independently and with agencies to craft a comprehensive toolkit of marketing and sales support across several mediums, including: brochures, video, web content, infographics, social media posts, white papers, and email campaigns.

My role was defined by generating content that communicates Pandera’s value and capabilities to their target B2B corporate and enterprise audiences. Responsibilities that I managed include creating a high volume of high-quality sales and marketing content aligned with SEO and keyword optimization goals to establish better brand-awareness and reach. The types of content I created ranged from success stories, blog posts (including thought leadership-style pieces), service and solution one-pagers, workshop materials, and informational videos pertaining to trending industry topics.I was hands-on with various departments including: Design, Business Development, Practice Directors, Executive Leadership, and other key stakeholders to create compelling content that facilitates growth towards business objectives. Additionally, I possessed and demonstrated the ability to analyze, report on, and communicate insights from content engagement data. I achieved successful marketing goals to solidify Pandera’s partnership with Google Cloud and spread awareness of Pandera as a leading consultant in the data and analytics industry.

I was in charge of a vast number of duties at National Aviation Academy, including but not limited to weekly eNewsletters, creating blogs and cornerstone articles, spearheading paid and organic social media marketing across multiple platforms, utilizing videography and photography for marketing purposes, and tracking trends within the aviation industry. Brand awareness and organic traffic is a key component to the business, and my marketing efforts reflected that. As part of my efforts, I routinely showcased my experience in programs and tools such as Mailchimp, Sprout Social, and various Google platforms. As National Aviation Academy is a technical trade school, the content I created was complex, yet I prided myself in ensuring that the information is attainable and understandable to all, whether that be writing informational articles or creating designs to share on social media.

I assisted in the development of video training content for Mosaic's Learning Management System. As part of this development, I filmed video-based content in an in-house studio. Additionally , I used various programs in the Adobe Creative Suite, such as Photoshop, Premiere, and After Effects to formulate and complete training modules and other social media content. I am also trained in Amazon Web Services, JW Player, as well as components of the Salesforce suite.I also assisted in the development of internal marketing content for all social media accounts and home website. This included: writing articles and blog posts, developing email campaigns, curating and editing scripts, and creating compelling copy. As part of my marketing role, I utilized Google Analytics, Google Ads, and other tools to adapt Search Engine Optimization (SEO) keywords and tactics to the marketing content I created.

I crafted various content including marketing, product review, and branding articles/blog posts. With these projects, I crafted the material to match the target audience avatar so that each piece of content spoke directly to the selected persona. I used data-backed research to determine what topics to write about, ensuring a successful piece of content.I provided a clear and succinct copy, free of errors to each client. I optimized content for search engine optimization (SEO) strategies and keywords to further client success and brand persona. Furthermore, I completed each project before the set deadline and balanced multiple projects all at once.

I viewed TV shows on a variety of networks, identified branded integrations, and then created survey questions and responses about the show’s branding and advertising content. I trained and executed Nielsen’s methodology, utilized their proprietary software, and adapted to their writing style to fit the needs of the project at hand.I was responsible for writing several hours’ worth of programming per night and adapted to deadlines within the production-driven environment. I accepted schedule changes that better aligned with business needs when appropriate. I also consistently met and ed metric and productivity benchmarks. I accepted feedback from editors and management and mentored other writers when needed. Additionally, I executed stretch opportunities, such as organizing workshops and writing genre guides to ensure ongoing training for others.

I developed and implement marketing plans to achieve graduation employment goals. I also built effective relationships with local and regional corporations including non-profit and government organizations to identify employment opportunities and to promote qualified students, graduates, and alumni. I also generated interviews for graduates using various methods including cold calls, faxing, and sourcing to assist students and graduates in securing employment in their field of study. I provided career coaching, and consistently met department metrics and quotas including number of dials, talk time, interviews, hires and monthly quota of placed graduates. I ensured the up-to-date maintenance of the Career Services database, documentation, reports, and student’s records in accordance with company policies, government regulations and accreditation standards. I carefully followed all applicable federal and state compliance requirements and regulations including those set by the Department of Education, accrediting agencies, and internal policies.

I managed store operations during scheduled shifts and have experienced serving in various stores ranging in size and income. I ensured partners had a clearly defined role in providing legendary service in their specific deployment. I followed all procedures and company policies including: cash management, safety procedures, and open/close policies. I developed positive and motivating relationships with shift team and other partners to have ensured morale was kept at a high while I addressed individual needs of both partners and customers alike.