Senior Producer, Digital Media / Content
Toronto
I manage event recording, post-production, and digital signage team; produce trailers for Toronto International Film Festival (TIFF) programming and exhibitions. With support of the Videographer, Editor, Digital Signage Producer, and Assistant, report to Director of Digital Media. I drive, develop, produce, schedule and publish high-quality, engaging digital content that involves audio and video components; distributing TIFFs digital content across social media platforms and other channels to promote and deliver traffic and viewership. In this role, I have established methods to integrate content with other digital properties; monitoring and tracking activity and providing monthly reports. I have spearheaded the design of multi-media brand assets; planning, collaborating on implementation, producing and directing video and interactive experiences with the goals of extending the brand experience and ensuring digital content communicates a coherent message in sync with campaigns and strategic goals.***Value Added***✔Drove all digital media content creation for Kubrick exhibition including trailers for mobile, broadcast, YouTube, in-cinema, motion posters, audio recordings and outdoor marquee screens; shot and edited behind-the-scenes interview.✔Produced 1-minute pieces “TIFF Moments,” to celebrate TIFF’s 40th anniversary; created mini movies with highlights from old movies, interviews, and archival actor images. https://goo.gl/pQSuuE