Shawn Sobieski Email & Phone Number

Salt Lake City, Utah, Us

Spearheaded the development and execution of comprehensive marketing plans targeted at home-improvement financial products.Defined market requirements and identified new opportunities aligning with company objectives through extensive market analysis.Managed multi-channel marketing efforts, including web content, direct marketing, and sales tools.Ensured compliance and brand alignment in marketing materials.Supported product lifecycle stages including launch, modification, and retirement.Developed crisis management initiatives, focusing on rapid and empathetic communication.Facilitated cross-functional collaboration with senior management and external agencies.Contributed to growth by developing white-label loan programs, increasing sales, and attracting top dealers.I also oversee programs that leverage content marketing, inbound marketing, Pay-Per-Click (PPC), Search Engine Optimization (SEO), Customer Relationship Management (CRM) systems, email/push/SMS, and social media, and more.

Alpharetta, Georgia, Us

Managed special projects, trials, and initiatives aimed at client-focused solutions.Assisted in product launch strategies, training programs, and sales-driving activities.Sub-projects:H20 Wireless (2020): Executed strategic initiatives for the rebranding.ZAGG (2019-2020): Increased gross margin from 18% to 27%, achieving an 86% YOY unit sales increase.Strax (2017-2019): Directed new program launch, achieving 157% WOW increase at a key retail partner.Microsoft (2016-2017): Created launch objectives, maintained executive summaries, and preserved key relationships within Microsoft and AT&T.

Alpharetta, Georgia, Us

Led a team focused on driving sales and awareness of Microsoft’s portfolio at AT&T, Cricket, T-Mobile, and Verizon.Point of Contact for field operations within AT&T overseeing product launches.Cultivated a $50,000+ quarterly grassroots budget achieving an ROI above 2000%

Alpharetta, Georgia, Us

"It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don't have the chance to forget you."- Patricia FrippDuring my time as a Field Rep, I supported 200+ local wireless locations in the Utah and Idaho area. I partnered all doors on sales/marketing opportunities, training their staff on the Nokia solutions, and creating brand advocates within their locations. My focus was working on the local AT&T, TMO, Cricket and limited support of the local Verizon teams. I was also lucky enough to partner with key market accounts like Spring Mobile, Express Locations, and Alert Brands. I had a lot of fun every day! I could create lasting relationships, create win-win sales programs, and become a solution selling expert. I also found a love for training and how that can be used as a sales tool. Helping my clients become more effective was a very rewarding feeling. It also allowed me time to learn several traits that will use all my life. One of those traits was being assertive. Learning how to tactfully “ask for the sell” drove success in the market by creating grassroots sales programs with-in these accounts. Another was being self-aware. I created several training programs focused on the front line selling team by listening to their needs having empathy for business conditions and discovering solutions where my offerings could help both of us.