Owned paid buyer lifecycle marketing within the Display and Social channels.

Focused global Facebook Marketing

Responsible for our Display, Affiliate, Video, New business, Paid Social, and Native marketing channels. Manage 6 direct reports with 13 in my organization Mainly responsible for the strategy and executive of all marketing campaigns. This includes all direct marketing, brand building, remarketing, attribution, and/or technology integrations. Created and manage creative work flow, testing, and optimization process. Ensuring that we are sending the correct message to our users/customers at their unique point within their zulily lifecycle. Executive level reporting.

Under my current role I am the corporate business owner of zulily’s expansion into the Canadian market.This includes:* Shipping - Business strategy, methodology, and optimization.* Marketing - Directing marketing spend and strategy.* Analytics – Work with the Analytics and Business Intelligence teams in order present on business status* P&L and corporate reporting

• As the Sr. Director of Display marketing I am responsible for managing our Television Advertising, Online Display (Mobile, Video and Banner), Secondary Monetization partnerships and the EducationAd Network’s overall business strategy, media buying, budgets, and goal setting. .

DownloadStrategies is an emerging leader in matching up top tier download providers with quality applications. DownloadStrategies also has longstanding relationships with affiliate networks, email providers, display networks and many additional advertising formats for driving quality downloads of your products. The download industry can be a daunting and sometimes elusive market to understand and DownloadStrategies takes on the immense challenges in weeding out the quality providers from the scammers and illegal download companies.

Worked as vendor for xBox in order to create and facilitate the marketing of Microsoft's new social games. I was tasked to create the strategy, implementation process, and reporting for marketing Facebook based games.

• This position entails researching and generating leads in order to sign PPC XML search feed partnerships. • Negotiated, reviewed and signed contractual agreements based on the revenue sharing pricing model.• Created and maintained business development lead lists. • Managed all aspects of signed accounts including daily concerns and follow through billing.• Created non-traditional search deals by utilizing keyword, content, and category display advertising.• Attended multiple advertising conventions to drive additional business.• Traveled to meet with VP and C-level clients or potential clients in order to create or grow current business.• Created all marketing material utilized for Business Development. (PowerPoint presentations, PDFs, Mailings, etc.)

• Responsible for the monetization of the MSN Money Channel - This included tracking revenue by advertising placement and ensuring contracted delivery, fiscal year revenue projections, managed GTM process and calendar, creation of marketing materials, creation of advertising offerings (Packages), writing articles on MSN Money Inventory, manage sell thru rates, integrating new forms of monetization and the overall management of the MSN money channels advertising inventory. • Created and released to sales over 100 million dollars worth of Advertising packages in 06 and 07. This included allocating relevant/targeted inventory, creation of all marketing materials utilized by sales (Creating advertiser specific power point presentations, wrote content specific articles for the release to sales, and generated marketing spin around each advertising package release.) \

• Responsible for Negotiating PPC search and CPV pop-under partnerships and placing CPM based media buys with search engines, web sites, portals and various desktop applications in order to increase company traffic flow and overall profit. • Negotiate contractual agreements.• Key participant in the creation of all new pricing models, product development, and allocation of sales/media resources.• Responsible for creating partner qualifications, lead generation, and new partner acquisitions.• Utilized Rev-share, CPM, CPC, CPD, CPA, CPV pricing models.• Managed relationship through life of client: lead generation, cold calling, email, face to face, negotiation of contract terms and conditions, implementation and account maintenance and management.• Managed affiliate network of 300+ partners.• Brought on several hundred new advertisers by working with various search engines and agencies.• Managed a book of over $500,000 in gross monthly revenue

Responsible for purchasing online media in order to drive direct sales of X10 products• Developed and maintain relationships that drive over $10,000 in revenue per day• Negotiated aggressive rates in order to maintain a 1:1 ratio for all accounts. 1:1 meaning for every ad dollar spent there must be correlating revenue from direct sales.• Managed all aspects of signed accounts including negotiating contracts, daily concerns and follow through, billing.• Major accounts include, but not limited to: eBay, HotBar, Att.net, TrafficSyndicate, RealNetworks, ExactAdvertsing, Performics.• Managed team of four media buyers - oversaw their accounts, monthly goals, and account maintenance.

• Responsible for partner and client development for SearchBoss.com, SPAex.com, and Trafficboss.com • Brought in 1.6 million USD in receivable revenue for 2002.• Negotiated partnerships and media buys with search engines, websites, portals and other various web technologies in order to increase traffic flow. • Utilized various Internet media pricing models including; however not limited to: (CPA, CPC, CPM, PPC, revenue sharing, flat fee, joint venture, etc…)• Working with one other individual we raised the number of searches on SearchBoss.com from 1,000,000 a month to over a 100,000,000 a month in less than an 8-month period.• Brought in thousands of new advertisers to SearchBoss.com.• Signed highly profitable media buys and partnership agreements with Ask Jeeves, Internet.com, FindWhat, Ah-Ha, Net2Phone, Mamma, Burst Media, 7Search, Opera web browser, and over a 100 additional partnerships.

Purchased and negotiated internet advertising space as well as developed and presented media plans to clients including ClassMates.com, Sylvan Learning Centers, eSylvan, Ivy West, Ibelieve.com, and RollingStone.com. • Managed team members in order to obtain goals and meet stringent deadlines. • Wrote/researched competitive analyses and prepared media plans in a business development effort. Companies: General Motors, AskJeeves.com, Western Financial Bank, Comdisco, Consumer Credit Manager, and Panasonic Batteries. • Key corporate contact for international media plans/buys and research queries involving @plan, Media Metrix, and Nielsen/Net Ratings. • Researched and developed new advertising platforms including kiosks, cell phones, iTV, and Netpulse (Internet accessible workout machines.)