Head Of Acquisition
Los Angeles, Ca (Remote)
- Spearheaded on-campus, college ambassador program for five recruiting seasons, directlyfocused on lead generation and brand building. Program resulted in a 96% annual growth in lead generation and over 110,000 leads between five recruiting semesters.- Managed onboarding funnel, program marketing, and retention efforts. Marketingefforts produced over 27,000 applicants within a 24 month period.- Constructed third-party ambassador program, while developing businessdevelopment contracts with promotional model and brand ambassador agencies. Direct management of Regional Director program resulted in over 40,000 leads in fourrecruiting seasons. Program hit all internal KPIs, while coming in under budget.- Headed program responsible for direct email acquisition. Program produced 2.3 millionemails, exceeding goal by 35% and executed at 60% of allocated budget- Directly managed company’s social media acquisition projections and execution, producingover 18,000 leads, while exceeding KPIs for all platforms in Fall 2018 recruitment period. Managed Facebook, Instagram, Snapchat, Twitter, Quora, Pinterest ads, while also was directly responsible for email marketing and CRM campaigns- Oversaw and managed team of college students directly responsible for onboardingand pre-campaign outreach and engagement efforts